Marketing to MD's: Is it worth it? - by The Evidence Based Chiropractor
Marketing a Chiropractic practice can be an interesting adventure. Every day it seems as though a new marketing "breakthrough" has occurred which promises success beyond our wildest dreams. Unfortunately, as many chiropractors can attest, these schemes are usually short lived at best, and stretch the boundaries of legality at worst.
Building interdisciplinary referral relationships is perhaps one of the most fiscally responsible forms of outreach which also has the ability to produce seriously long term results. Once a local physician begins referring to your office (as long as you provide quality care), they should continue to refer for many years to come with little additional marketing expense.
For physicians new to interdisciplinary outreach, lets take a look at a sample ROI using The Evidence Based Chiropractor membership model-
Yearly Costs-
$357.00 - Membership to The Evidence Based Chiropractor
$294.00 - Postage to reach out to 50 Physicians Per Month for the Year
$150.00- Miscellaneous expense (envelopes, paper, ink)
$180.00- One Hour of Staff Time Per Month at $15.00 per hour
$981.00 Per Year All Included
Most Chiropractors have a case or patient value set at somewhere between $750-$1500 each. Using our current numbers, you would need to receive 1 MD Referral PER YEAR to break even using our system. Even just a single MD Referral each month would potentially generate between $8,019-$17,019 in additional income.
Perhaps more than numbers on a spreadsheet, providing chiropractic care for patients who would not have normally entered your office is the best reward of all.
-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. We are dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.
