Commitment and consistency are two of the most important aspects of interdisciplinary outreach. In Robert Cialdini's book, "Influence: The Psychology of Persuasion", he outlines these factors as part of a 6 step system to influence. Additionally, he touches on building Authority. At The Evidence Based Chiropractor, we believe these factors play a crucial role in developing referral relationships. Commitment and consistency with your monthly outreach (case notes and our Monthly MD Research Brief's) establish a continuity of outreach and drive the establishment of your local Authority on conservative spine care. Case notes alone provide some degree of social proof, but monthly outreach with research is a key aspect to establishing authority as the local expert.
By reaching out with commitment and consistency and positioning yourself as the local authority on conservative spine care, physicians will be much more likely to establish referral relationships with your office. You may choose to accelerate this process by setting up some MD Meetings and building rapport through personal interaction. Regardless of the path your choose, reaching out to other physicians in your community through research is the first step towards building long lasting referral relationships.
