5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

When done correctly, an automated chiropractic email marketing strategy can be a insanely effective way to connect with your patients and attract more business to your practice.

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However, most chiropractors are not doing email marketing correctly. The average email 'open rate' for marketing emails in America currently hovers at around 22%.

This means that 78% of all marketing emails are never even being opened by users at all.

If you want to avoid your carefully-crafted communique ending up in the spam folder, make sure to follow these essential email marketing tips at your practice.  

1. Grab Them with a Cliffhanger in the Subject Line

The first thing you should be focusing on in your email marketing campaign is the subject line. This is your once chance to real them in and convince them to open your email, so make it good.

Do not opt for generic subject headers such as "we missed you" or "adjustments only $29!."

Instead, opt for a cliffhanger than intrigues them and leaves them wanting to know more. Something like "the secret to no more back pain..." should be enough to keep them reading.

2. Format to Avoid Spam Filters

A significant chunk of all marketing emails ends up in users' spam folders, meaning that they will likely never be seen. To avoid this, you will need to format your email in a way that doesn't trigger spam filters. (ChiroEmails, built into The Smart Chiropractor has crazy high deliverability rates!)

That means avoiding spelling mistakes and using a recognizable, 'normal' sender name. It also means using a reliable email service provider like Outlook and avoiding sending too many emails to the same person.

When in doubt, test your email by sending it to yourself or a friend.

3. Remember to Write for Mobile Devices

The vast majority of people are going to be reading your emails via their mobile devices. Therefore, you need to make sure that your email is written and formatted so that it is easily readable on the phone.

Avoid large, high-resolution images at all costs. Keep your sentences short and concise, with a large font.

Make use of numbers, symbols, and emojis whenever possible. These simple tactics will make your emails more mobile-friendly and more likely to be read.

4. Personalize Every Step of the Way

One of the best email marketing tips you should take is to personalize your email so that your client pays attention and feels like you are speaking directly to them.

Always use a Mail Merge to ensure that your opening line uses the name of each subscriber you are sending an email to. (If you’re a Smart Chiropractor member, we mail merge first names into all of your outgoing emails- done for you!)

Include recommendations for each user by taking advantage of personalization software. Avoid your messaging coming off as generic or cold. 

5. Build Trust

Finally, it is essential to build trust with your subscriber list. This is one of the golden email marketing best practices to take away with you. Do not spam your subscribers with constant communications.

Always respect those who unsubscribe and do not relentlessly attempt to claw them back onto your email list. Avoid using manipulative or overly emotional appeals in your email communications.

All of this will let your subscribers know that they can trust you, making them more likely to engage. 

Get a FREE Email Template (That CRUSHES!)

Email Marketing Tips Can Bring You Closer to the Patients You Want 

With these email marketing tips, you will be able to connect with the clients that you want and generate meaningful leads.

To learn more about how to attract the clients that your practice needs, make sure to consult our Free Resources for all chiropractors looking to bring their business to the next level. 

5 Proven Lead Generation Strategies That'll Guarantee More Chiropractic Patients

When it comes to scouting and bringing in more leads, many chiropractic practices struggle to do it. Here are some great lead generation strategies that get results.

Did you know around 80% of new leads never convert into patients? Did you know that using strong lead generation strategies means you'll attract more new patients than ever?

What is lead generation? Lead generation (or "lead gen") is the process of identifying and attracting leads. A lead is anyone who shows enough interest in your business to give you their contact information.

Only around 20% of leads become sales, but ultimately, that 20% keeps many chiropractors in business. Therefore, it's essential to be proactive about generating leads.

Here are five strong strategies for generating more leads:

1. Benefit Focused Lead Magnets

Knowing how to get more leads means creating attractive opportunities for potential patients to give you their information. You'll need a strong lead magnet to entice them. Lead magnets include any incentive you use to attract leads.

Opt-in opportunities reward leads by giving them something valuable for their information. Valuable opportunities include webinars as well as downloadable brochures and pamphlets. Turn every blog post into an opt-in opportunity, if possible!

2. Gated Content

Gated content is fuel for lead generation because it's off-limits or "locked" until someone submits their information. Once a person gives you their contact info, they're able to access the content. Once again, the best-gated content offers value to consumers.

(Are you spotting a trend here? Good.)

Business owners gate all kinds of content, spanning from ebooks to comprehensive reports. This strategy encourages people to share their email addresses and name. That powerful combination helps you boost email engagement with personalization.

3. Gmail Ads

Smart chiropractors know how to generate leads at their competition's expense. Gmail Ads helps you accomplish this digitally.

Simply use Gmail Ads to create an AdWords campaign that only targets people who receive your competitor's emails. Just sign up for your competitors' email lists, then add the same keywords and phrases they often use in their email copy as your target keywords.

Keywords are your friend for the following strategy:

4. Optimize Your Content with SEO

SEO is crucial to lead generation marketing. After all, any lead you attract through SEO is a warm lead, making your website as SEO-friendly as possible.

Use chiropractic keywords with high search volumes along with less popular search terms. Always use keywords in context/naturally, or else it'll hurt your ranking.

Make sure your website runs fast. Users will abandon a site if it loads too slowly. Plus, it'll hurt your ranking in SERPs (search engine results pages).

5. Use Social Media

Promote your lead magnets on social media to attract more attention to them. Including a link to a lead magnet in your bio makes it even more convenient and enticing. This will improve your chiropractic marketing funnel and conversion rate.

Hashtags are SEO for social media. Use strong and relevant hashtags to target an audience that's looking for a local chiropractor.

Try These Winning Chiropractic Lead Generation Strategies Today

About 72% of Americans use social media today. That's why social media is a powerful tool to use alongside other lead generation strategies.

Successful lead magnets are powerful and original. Always individualize each strategy, even if you learned about it from somewhere/someone else.

Strengthen your chiropractic marketing strategy—check out our free tools now. They'll give you the insights you need to succeed.

How to Boost Email Engagement with Personalization

The old fashioned way to write emails.

Sending consistent email is the best way to create predictable growth for your practice. Contrary to popular belief, email is not dead. It's alive and well, but it must be done right to get results. 

Click here to get a FREE chiropractic email template!

Unwanted and unpersonalized emails can end up crushing your open rates, click-through rates, and unsubscribe rates. 

Running an email marketing campaign relies on consistency and engagement. If you consistently get engagement with your email (and send them consistently!), then you can drive a significant amount of revenue for your practice in the form or products, services, new patients, and patient reactivations. But growing takes time and expertise. 

Personalized emails are messages that change the content of the email from generic to specific. Specificity can come by using the recipient's name, location, or interests. 

Here are a few ways to boost email engagement through personalized messages. 

How to Build Personalized Messages

Your list will be most engaged when they aren't flooded with useless information. The emails you send need to be relevant, timely, and from an individual. Emails should have a face, not just a logo. The goal is for you to build a connection with your subscribers. Sending weekly emails (we automate this for our members of The Smart Chiropractor and get crazy remarkable results) is one way to stay consistent and develop the "know, trust, and like" factor while having a weekly call to action that creates revenue. 

There are hundreds of emails that come through an inbox. It would be best if you stood out immediately. Relevant, personalized messages grab your subscriber's attention, whether that's changing the "from" name, subject line, or more in-depth personalization tactics. 

Merge fields are the technical names of the personalization tools available in many email software programs. If you save a piece of information, such as first name, last name, city, etc., you save it to a "field" in the email. It's the tracking system so that your email system can keep everything straight. 

The great part is that these merge fields can then be used to customize and personalize your email message. 

For instance, using a merge field (which is built into our email system at The Smart Chiropractor) enables you to send a personalized email using your subscriber's first or last name. This can be extremely powerful in the subject line and the first line of body copy.

Creating a Picture Perfect Email

A copy can go a long way, but pictures can go even further. Your emails need to look professional. Take a look at this example below. Who would you rather receive an email from? 

meh….

wow!

The pictures you use and the formatting you choose can have a dramatic effect on the results you get. 

Images and good design are powerful when it comes to email marketing. Your click-through rate can be increased by using bold images and strong calls to action. There are even some software tools out there that allow you to create custom images embedded with the subscribers' name! 

This is not only easy to do but also a simple way to limit your copywriting length and focus your relationship elsewhere. 

Staying Compliant

Letting your subscribers control their experience helps keep personalized messages coming. Be sure to comply with your local/regional/national laws regarding email. 

There are still a lot of chiropractic practices that send their "every so often" newsletter through a Gmail account, which is a big no-no! Your subscribers need to have a way to opt-out of your emails for you to stay compliant. Running email campaigns for your practice is not the same as sending a buddy a quick note. 

Click here to get a FREE chiropractic email template!

Avoiding Mistakes

Now that you know all the do's of personalized messages, let's look at the do not's. 

Spamming avoids optimized mobile viewing and irrelevant suggestions; these are all examples of mistakes you can make. Personalized email marketing means allowing the customer the opportunity to come to you. 

Providing them with some form of information that is relevant and timely will lead to sales. Nothing is more enticing than a well placed and personalized message from a company you support.

Best Practices: 

• personalize the subject line or first line of copy with your subscriber's names

• use a tool like Grammarly to check your spelling

• watch your cadence (emailing 1x wk is best!)

• monitor your open, click-through, and unsubscribe rates

• always Teach & Invite

• don't forget to have a strong call to action

Building Trust One Email at Time

Personalized email messages aren't only for huge corporations with big marketing departments. 

By using email to communicate with your audience consistently, you can generate more revenue for your practice and a deeper connection with your list. 

Take it to the next level by personalizing your emails with your subscriber's first name. 

If you're inconsistent with your emails (or non-existent), visit us at The Smart Chiropractor. We provide automated email for chiropractors that gets fantastic results. We supply the automation, the system, the copy, and everything you need- on autopilot! 

Click here to get a FREE chiropractic email template!

5 Powerful Conversion Strategies to Improve Your Chiropractic Marketing Funnel

Conversion strategies in the chiropractic marketing world are used to add value to patients, increase revenue for the practice, and develop an excellent customer experience. Funnels and conversion don't need to be tricky or slimy. It's actually the opposite. Your chiropractic marketing funnel should be constructed to provide answers to your patient's questions and targeted solutions to their problems.

CLICK TO GET A FREE CHIROPRACTIC FUNNELS WORKSHEET!

If done correctly, you can expect an increase in incoming new patients, referrals, and retention. 

A successful chiropractic practice needs new patients to get going, but repeat business is how you can stay relevant, profitable, and growth-oriented over the long haul. One way to do this is to have a marketing funnel.

To improve your chiropractic marketing funnel, you have to find a way to drive conversion opportunities in a patient-centric approach. This means that you need to have a focus on benefits instead of features, on the patient instead of your wallet, and on being a guide instead of a hero. 

Let's go over five ways to increase the conversion rates in your chiropractic marketing funnel.

1. Be Patient-Centric

A marketing funnel is used to help a patient transfer from stage to stage of a buying (or decision making) process. At the end of the funnel, the goal is that you have provided answers, stimulated interest, and the patient makes a buying decision.

The patient's actions should help drive a funnel forward. Your message should be responsive to their interests. Organic actions and choices lead to enhanced development of the funnel. 

Each phase should be patient-focused, not practice-focused. If you lose sight of that, you'll more likely than not to lose the relationship. 

2. Get Attention at Introduction

A marketing funnel is widest at the top. If you cast a large enough net, the introductory phase will grab the potential patient's attention. As Gary Vaynerchuck says, “jab, jab, jab, right hook”. Deliver value, deliver value, deliver value, then ask…

Getting attention at the first step of your funnel is making sure you deliver the content they asked for! This is an essential part of the funnel since it acts as a first impression. Double the top of your funnel to ensure that it’s delivering the promised information in a timely fashion. When someone opt-ins to the top of your funnel (typically via a “lead magnet”) you want to deliver that information right away.

Aim to provide valuable education and information to get attention and to get people into the top of your funnel. Examples of chiropractic focused lead magnets include:

• health guides

• free courses

• health tip cheat sheets 

3. Conversions in Awareness Stage

Awareness is just as important as "attention” in your funnel. 

Potential patients won't choose your practice or your services if you aren't trustworthy or open. You can increase the conversion rate and push the awareness stage by becoming a content producer on social media, networking, blogging, or traditional public relations. 

One post or email isn't going to cut it. You need to have systems and processes to get real results. This is where content marketing comes into play. We recommend that you publish daily on your Facebook page, create weekly videos, and send weekly email campaigns.

It's best to think of your marketing in terms of automated monthly campaigns, weekly topics, and daily posts like we do at The Smart Chiropractor. 

CLICK TO GET A FREE CHIROPRACTIC FUNNELS WORKSHEET!

4. Track Your KPI’s (key performance indicators)

Key Performance Indicators (KPIs) are essential for optimal conversion in your marketing funnel. 

Although there are seemingly more critical steps than others in the funnel, you should value conversion. Lack of focus in one step could result in someone exiting early. 

Establish metrics for each phase to measure your success. Drop-offs are the most significant indicator for businesses to know where they stand. 

A few critical KPI's include:

• email open and click-through rates

• email unsubscribe rates 

• conversion percentages

• lead acquisition cost

• lifetime value 

5. Don’t Rush, Give It Time

A funnel doesn't mature overnight. 

Rushing into developing insights immediately won't give you an accurate view of your practice. The longer you let marketing and exposure mature, the better off you'll be. 

Looking at your funnels and follow-up's monthly is a good cadence. With a larger customer base, your funnel will take even longer to see sales conversion. Time is money, but some things can wait. 

Chiropractic Conversion Development

Managing your chiropractic marketing funnel leads to optimal and sustainable practice growth. 

With The Smart Chiropractor, we help chiropractors automatically market their practice with the click of a button.

You can save time and increase your revenue by having predictable and repeatable marketing processes in your practice. This all happens while optimizing your specific marketing funnel through conversion strategies. 

Give us a chance today to get you on the road to referrals.

CLICK TO GET A FREE CHIROPRACTIC FUNNELS WORKSHEET!

Email Marketing Mistakes Chiropractors Need to Avoid at All Costs

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You've grown your email list, of patients, prospective patients, friend, and acquaintances. But now that you have this list of subscribers, what should you do with them?

You know that you're supposed to email them, but what should you say? And how often should you email the members of your list?

Messing it up could mean you'll find your subscribers will forget about you quickly, your open rates will plummet, or worse... you will end up in everybody's spam folder. 

In this article, we'll go over the seven most common email marketing mistakes so you can avoid them. Read on to learn more about how email can help you grow your customer list and your business. 

What Is Email Marketing and Why Do You Need It as a Chiropractor?

While it may be more fun to talk about the latest social media platform, email is still the best way to increase your marketing and sales. Email boasts the highest ROI when it comes to a low-cost way to reach your ideal target audience and launch your next big sale.

Targeting email marketing still provides the best way to reach your audience every day. Most social media feeds move fast; but email give you the opportunity to teach and invite consistently. We have docs that are still able to achieve 50%+ open rates that translates to 10-12 or more patient activations per month (just from sending weekly emails).

The most successful chiropractic practices utilize weekly email blasts to reach their audience and generate interest.

Seven Email Marketing Mistakes Chiropractors Need to Know

There is a right way and a wrong way to run your email campaigns. When it comes to email marketing, you don't want to make these common mistakes.  

1. Not sending an onboarding email to new subscribers - welcome your new subscribers with a friendly and informative email immediately after they subscribe to your list.

2. Not ending your emails with a specific CTA - don't make people think, they're busy, tell them what you want their next action to be, whether it's reading a blog post or getting on your calendar.

3. Not sending enough emails - people will forget you if you don't show up in their inbox regularly (we find sending an email 1x wk to be a perfect cadence).

4. Sending too many emails - there is a Goldilocks situation here, you need to find the right balance, so you don't send too many emails either.

5. Not personalizing your emails - you can send targeted emails through email segmentation. 

6. Not knowing your subscriber list and what they want to hear from you - again, this comes to market research and segmenting your list.

7. Not tracking your open rates and conversion rates regularly - know your percentages so you can plan your launches and know how much you can expect to make each time you run a campaign.

You spend a lot of time building your email list, so spend some time now learning how to use your list to grow your business successfully!

Avoid These Mistakes to Improve Your Targeted Email Marketing

From onboarding new customers to email marketing segmentation, you don't want to make these common mistakes. Email marketing can be your best marketing tool if you do it right. 

Don't collect email addresses only to have them sit on your hard drive collecting virtual dust! Avoid these email marketing mistakes so you can create a valuable marketing campaign that will help you build and grow your business. 

If you want to learn more about how email marketing can produce consistently and predictable patient activations, check out The Smart Chiropractor with ChiroEmails, and become a member today.

You're NOT crazy or seeing double.

This is a 50% open rate, and 18% click through rate on an email sent two days ago from a member of The Smart Chiropractor.

It resulted in 14 patient activations. No tricks, no discounts, no ad spend.

Super proud of what we've put together and how many docs we've been able to help during these crazy times.

This picture is from the Insights within ChiroEmails, our complete email system (automations AND content) which is a part of The Smart Chiropractor.

If you're ready to step up your marketing game- check out www.thesmartchiropractor.com

Click to Get a FREE High-Converting Email Newsletter Sample!