The Evidence Based Chiropractor- Chiropractic Marketing and Research

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Chiropractic Content Creators Buyers Guide

Choosing cameras, microphones, and lighting when getting started can be challenging. 

Use our chiropractic creators buyers guide to discover the gear that is right for you. Whether you are just getting started, looking to expand your tool kit, or want pro-level video we have you covered! 

  • denotes gear I personally use 

GOOD GEAR TO GET STARTED 

Camera 

Canon Rebel T6 $400 Canon's Rebel series remains the best option for affordability, dependability, and quality. 

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Microphone

Rode VideoMic Go $67 This affordable mic will blow away the microphone on your camera in terms of audio quality. It's a must have! 

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Lighting 

*Viltrox L116T $32 Getting solid lighting at a price point of under forty bucks is tough, but this light delivers. 

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Total Cost $500 

For close to $500 you can have a really solid kit that will make your videos look and sound fantastic. This gear is perfect if you are getting started! 







BETTER GEAR TO STEP YOUR GAME UP 




Camera 

*Canon 80D $1000 This camera packs high end features and great image quality into a prosumer price tag. 

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Microphone 

*Rode VideoMic Pro $230 Even in locations with high background noise, this microphone provides crystal clear audio. 

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Lighting

*Aputure Araman AL-528 $160 Adjustable, clean lighting that can dramatically improve the overall look of your videos. 

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Total Cost- $1400 

Coming in close to $1400 this kit is ideal for chiropractors who want high- quality production capabilities without breaking the bank. 





THE BEST GEAR FOR CONTENT PRO'S 



Camera

*Canon EOS 6D Mark II $1600 Unbelievable image quality, a professional feature set, and an uncanny ability to shoot in low light- this camera is simply awesome. 

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Microphone

*Rode Wireless Filmmaker $400 Unsurpassed audio quality even when you are far from the camera. This has been a life-saver for me at The Evidence Based Chiropractor and The Smart Chiropractor. 

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Lighting 

*Aputure Light Storm 120D with soft box $800 Yes, it's expensive. But this light has made the biggest impact on the quality of my videos over any other piece of gear on this list. 

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Total Cost $2800

At $2800, this kit isn't cheap. But for the price you will have some of the best gear to produce the highest quality videos in the chiropractic industry. 





ACCESSORIES 



Parrot Teleprompter $99

Transform your smartphone into a professional, lightweight, and mobile teleprompter

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Neewer Ring Light $75

Ring lights can provide a warm, soft glow of light to your videos. 

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SD Memory Cards $20 

In you’re using a DSLR camera, make sure you stock up on SD memory cards! 

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Manfrotto Tripod $75

Having a stable tripod will help you always get the best angles for your videos. 

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Manfrotto Desktop Tripod $20

If you record video from your desk, having a a desktop tripod will help you save space. 

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Logitech Webcam $100

If you are just starting out, or on a super limited budget a webcam get be a great way to start shooting video. Webcams don’t really replace having a great DSLR camera, but are a great quick go-to for your Zoom meetings, Skype calls, or Facebook Live sessions. 

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Elgato StreamDeck  $150

The StreamDeck is an easy to use tool that can optimize your workflow as a content creator. Whether you are just starting out or a seasoned pro- it’s a must have. 

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Powerstrips $25

Lights, cameras, and audio gear all require power. Pick up a few extra powerstripas to make sure you always have enough outlets. 

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WD Portable External Hard Drive $75

Saving your work is important and video takes up a lot of space on your computer. Having an external hard drive handy will help you free up valuable space on your computer and help it run faster. 

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JEFF’S PERSONAL CONTENT CREATORS GEAR LIST

Canon 6D Mark II DSLR Camera $1800

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Rode Filmmaker Wireless Lavalier Microphone $400

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USB Hub Adapter $25

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Elgato StreamDeck $150

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Macbook Pro 13” Laptop Computer $1900

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Wireless Rechargable Apple Magic Mouse $75

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Wireless Rechargable Apple Magic Keyboard $99

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HP Ultra Slim Full HD Monitor $200

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Logitech C920 HD Webcam $125

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Manfrotto Compact Tripod $75

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Aputure 120D Video Lighting $800

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Aputure Light Dome Mini SoftBox Diffuser $200

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Tamron 28-75mm Camera Lens $500 

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Aputure AL-F7 Background Light $100

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Telling YOUR Story 

While researching and purchasing gear is a lot of fun, remember that your message is the most important aspect of your content. 

Gear provides you with an ability to enhance your message, but a lack of gear should never stop you from speaking your truth and building your audience. 


Being a creator is fun, but it isn’t easy. At The Smart Chiropractor, we solve the two biggest chiropractic marketing challenges, Content and Consistency. We combine an incredible content library with powerful automation tools to supercharge your marketing. 

Click here to discover how we can help you practice grow…automatically