The Evidence Based Chiropractor Blog
Hundreds of chiropractic marketing and research articles to help you grow.
Archive
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- October 2022
- July 2022
- May 2022
- March 2022
- February 2022
- October 2021
- January 2021
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- February 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- August 2017
- July 2017
- February 2017
- November 2016
- October 2016
- September 2016
- August 2016
- February 2016
- December 2015
- November 2015
- October 2015
- September 2015
- July 2015
- April 2015
- February 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
Still In Chiropractic School? Start Building Your Referral Network Now!
It is truly never too early to start building your network. If you are still in chiropractic school (and know where you are headed after) then I would encourage you to begin building your network immediately.
Once in practice, it takes some time to develop your reputation and presence in a community. By starting while you are still in chiropractic school, you will have a big advantage upon your start in practice. Whether you planning to be an associate, independent contractor, or going into solo practice; starting early on your network is a good idea.
Thankfully, you have access to computers and technology which connects people with a speed never seen before. I would highly recommend building and establishing a professional chiropractic page. For an in depth tutorial regarding this I recommend Dr. Riekeman and Dr. Deitch’s series of webinars. At the most basic level, it is important for you to “like” and interact with businesses in your area. Additionally, you should post content which will be valuable for the individuals following your page. This may be inspirational, motivational, health living, fitness tips, etc. I would recommend not posting daily “pro” chiropractic messages, but rather focus on the current desires of the community in which you intend to practice. Once you have a following on Facebook, it will be easier to promote and make announcements regarding you office when it opens. You will hit the ground running.
Secondly, I highly recommend immediately starting your outreach and marketing with other physicians near your soon to be practice location. Developing a list of medical doctors and beginning monthly marketing through research will establish your identity with those physicians. Ideally, I recommend actively and consistently marketing towards 40-80 doctors, however, even starting with 20 during school will give you a huge advantage once you begin practice. Starting with specialties such as Primary Care, Orthopedics’, Pediatrician’s, and Internal Medicine is recommended because these physicians see the most patients which would be appropriate to refer for your care. If you have access to peer-reviewed research journals (SPINE, Annals of Internal Medicine, etc) at school then you should be able to accumulate a substantial amount of content. However, be careful. With the speed of social media and publishing, it is essential to use recent and up to date research when marketing. If you do not have access to these journals, or do not have the time to research, design, test, and implement your findings into powerful research briefs, then please contact me. I provide monthly research briefs designed to stimulate relationships and referrals. Currently, I am the only chiropractor actively practicing in a large orthopedic group who has the experience, access, and insight to deliver these “actionable” briefs.
Most of all, remember that marketing is a consistent and always evolving art. By starting early, you will maximize your success.