The Marketing Pardox- Pick Two: Fast, Cheap, Great

A or B. Morning or Night. 1 or 2. 

Choices.

As small business owners we are faced with choices everyday. This includes choices with our marketing. These choices often have individual opportunities and challenges. Unfortunately, there is a rarely a PERFECT answer.

It's really the classic chiropractic marketing paradox.

All marketing, including chiropractic marketing, is about choices.

Deciding between fast, cheap, and great is one of the toughest because as small business owners resources can often be tight. The important thing to keep in mind is that you can still have a fantastic result; as long as you know which choice you are hedging against.

But my knowing the chart below, and making an informed decision about where you will place your resources, you can accomplish your goals.

The really interesting thing about the marketing paradox is that it is pretty much applicable to all areas of our life!

View fullsize

Patient's Guide to Identifying GMO's

How do I tell what is a GMO?

In practice we hear many patients ask this question.  Below is a quick and easy guide to identifying which foods have been genetically modified.  ​

View fullsize

Good marketing vs Bad Marketing

Simon Sinek states that "Good marketing offers us a view of the world", while "Bad marketing offers you a product to buy".  This is a very important concept as it relates to building relationships with MD's in your area. 

The product we most often sell is the spinal adjustment (and with good reason).  However, if we step back, our education and experience positions us as experts in natural health, bio-mechanics, and a facilitator of the healing process.  Don't fear or step back from this extremely important distinction.  While the adjustment is the "what" of chiropractic, the vision of a naturally healthier tomorrow is a much more important "why".