5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

When done correctly, an automated chiropractic email marketing strategy can be a insanely effective way to connect with your patients and attract more business to your practice.

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However, most chiropractors are not doing email marketing correctly. The average email 'open rate' for marketing emails in America currently hovers at around 22%.

This means that 78% of all marketing emails are never even being opened by users at all.

If you want to avoid your carefully-crafted communique ending up in the spam folder, make sure to follow these essential email marketing tips at your practice.  

1. Grab Them with a Cliffhanger in the Subject Line

The first thing you should be focusing on in your email marketing campaign is the subject line. This is your once chance to real them in and convince them to open your email, so make it good.

Do not opt for generic subject headers such as "we missed you" or "adjustments only $29!."

Instead, opt for a cliffhanger than intrigues them and leaves them wanting to know more. Something like "the secret to no more back pain..." should be enough to keep them reading.

2. Format to Avoid Spam Filters

A significant chunk of all marketing emails ends up in users' spam folders, meaning that they will likely never be seen. To avoid this, you will need to format your email in a way that doesn't trigger spam filters. (ChiroEmails, built into The Smart Chiropractor has crazy high deliverability rates!)

That means avoiding spelling mistakes and using a recognizable, 'normal' sender name. It also means using a reliable email service provider like Outlook and avoiding sending too many emails to the same person.

When in doubt, test your email by sending it to yourself or a friend.

3. Remember to Write for Mobile Devices

The vast majority of people are going to be reading your emails via their mobile devices. Therefore, you need to make sure that your email is written and formatted so that it is easily readable on the phone.

Avoid large, high-resolution images at all costs. Keep your sentences short and concise, with a large font.

Make use of numbers, symbols, and emojis whenever possible. These simple tactics will make your emails more mobile-friendly and more likely to be read.

4. Personalize Every Step of the Way

One of the best email marketing tips you should take is to personalize your email so that your client pays attention and feels like you are speaking directly to them.

Always use a Mail Merge to ensure that your opening line uses the name of each subscriber you are sending an email to. (If you’re a Smart Chiropractor member, we mail merge first names into all of your outgoing emails- done for you!)

Include recommendations for each user by taking advantage of personalization software. Avoid your messaging coming off as generic or cold. 

5. Build Trust

Finally, it is essential to build trust with your subscriber list. This is one of the golden email marketing best practices to take away with you. Do not spam your subscribers with constant communications.

Always respect those who unsubscribe and do not relentlessly attempt to claw them back onto your email list. Avoid using manipulative or overly emotional appeals in your email communications.

All of this will let your subscribers know that they can trust you, making them more likely to engage. 

Get a FREE Email Template (That CRUSHES!)

Email Marketing Tips Can Bring You Closer to the Patients You Want 

With these email marketing tips, you will be able to connect with the clients that you want and generate meaningful leads.

To learn more about how to attract the clients that your practice needs, make sure to consult our Free Resources for all chiropractors looking to bring their business to the next level. 

How to Boost Email Engagement with Personalization

The old fashioned way to write emails.

Sending consistent email is the best way to create predictable growth for your practice. Contrary to popular belief, email is not dead. It's alive and well, but it must be done right to get results. 

Click here to get a FREE chiropractic email template!

Unwanted and unpersonalized emails can end up crushing your open rates, click-through rates, and unsubscribe rates. 

Running an email marketing campaign relies on consistency and engagement. If you consistently get engagement with your email (and send them consistently!), then you can drive a significant amount of revenue for your practice in the form or products, services, new patients, and patient reactivations. But growing takes time and expertise. 

Personalized emails are messages that change the content of the email from generic to specific. Specificity can come by using the recipient's name, location, or interests. 

Here are a few ways to boost email engagement through personalized messages. 

How to Build Personalized Messages

Your list will be most engaged when they aren't flooded with useless information. The emails you send need to be relevant, timely, and from an individual. Emails should have a face, not just a logo. The goal is for you to build a connection with your subscribers. Sending weekly emails (we automate this for our members of The Smart Chiropractor and get crazy remarkable results) is one way to stay consistent and develop the "know, trust, and like" factor while having a weekly call to action that creates revenue. 

There are hundreds of emails that come through an inbox. It would be best if you stood out immediately. Relevant, personalized messages grab your subscriber's attention, whether that's changing the "from" name, subject line, or more in-depth personalization tactics. 

Merge fields are the technical names of the personalization tools available in many email software programs. If you save a piece of information, such as first name, last name, city, etc., you save it to a "field" in the email. It's the tracking system so that your email system can keep everything straight. 

The great part is that these merge fields can then be used to customize and personalize your email message. 

For instance, using a merge field (which is built into our email system at The Smart Chiropractor) enables you to send a personalized email using your subscriber's first or last name. This can be extremely powerful in the subject line and the first line of body copy.

Creating a Picture Perfect Email

A copy can go a long way, but pictures can go even further. Your emails need to look professional. Take a look at this example below. Who would you rather receive an email from? 

meh….

wow!

The pictures you use and the formatting you choose can have a dramatic effect on the results you get. 

Images and good design are powerful when it comes to email marketing. Your click-through rate can be increased by using bold images and strong calls to action. There are even some software tools out there that allow you to create custom images embedded with the subscribers' name! 

This is not only easy to do but also a simple way to limit your copywriting length and focus your relationship elsewhere. 

Staying Compliant

Letting your subscribers control their experience helps keep personalized messages coming. Be sure to comply with your local/regional/national laws regarding email. 

There are still a lot of chiropractic practices that send their "every so often" newsletter through a Gmail account, which is a big no-no! Your subscribers need to have a way to opt-out of your emails for you to stay compliant. Running email campaigns for your practice is not the same as sending a buddy a quick note. 

Click here to get a FREE chiropractic email template!

Avoiding Mistakes

Now that you know all the do's of personalized messages, let's look at the do not's. 

Spamming avoids optimized mobile viewing and irrelevant suggestions; these are all examples of mistakes you can make. Personalized email marketing means allowing the customer the opportunity to come to you. 

Providing them with some form of information that is relevant and timely will lead to sales. Nothing is more enticing than a well placed and personalized message from a company you support.

Best Practices: 

• personalize the subject line or first line of copy with your subscriber's names

• use a tool like Grammarly to check your spelling

• watch your cadence (emailing 1x wk is best!)

• monitor your open, click-through, and unsubscribe rates

• always Teach & Invite

• don't forget to have a strong call to action

Building Trust One Email at Time

Personalized email messages aren't only for huge corporations with big marketing departments. 

By using email to communicate with your audience consistently, you can generate more revenue for your practice and a deeper connection with your list. 

Take it to the next level by personalizing your emails with your subscriber's first name. 

If you're inconsistent with your emails (or non-existent), visit us at The Smart Chiropractor. We provide automated email for chiropractors that gets fantastic results. We supply the automation, the system, the copy, and everything you need- on autopilot! 

Click here to get a FREE chiropractic email template!

Are Your Emails Working? 9 Chiropractic Email Marketing Tips for Your Practice

Email marketing is one of the oldest, cheapest, and most preferred forms of digital marketing. You can significantly increase your business by sending emails, but your content must be relevant and useful. Check out these nine marketing tips for chiropractors to use emails that will help increase your sales. 

Click to Get a FREE High-Converting Email Newsletter Sample!

1. Use Your Official Company Email And Avoid Being Classified As Spam

No one wants to click on emails from unknown senders, so your business name should be used on your email address. Take some time to check out spam guidelines for different email platforms and do your best to follow the guidelines.

It is estimated that over 20% of legitimate emails get filtered to spam by mailboxes. Following guidelines will keep your emails from falling prey to your patients' spam filters. 

2. Have A Fascinating Subject Line

Most of the people that open emails end up opening them based on the subject line alone. This is why using exciting and captivating subject lines for your promo emails is essential.

To make your subject line compelling, make sure that it is concise and your customers' interest. Subject lines that raise questions your subscribers have will also encourage them to open your emails to find the answers they are looking for.

3. Make Your Emails Useful And Readable

Be sure that your emails keep your readers' interest by using strategies designed to make your content interesting and readable. For example, use at least one image to break the monotony of text. Also, use clear and simple language with short sentences and paragraphs.

Long blocks of tests have been proven to put off most readers. Your content should be interesting as well as useful to your readers so that they can continue clicking on your emails in the future. Try to get your emails are proofread by an editor because nothing displays unprofessionalism like a poorly edited document. 

While one of the main reasons for email marketing for your chiropractor business is to increase sales, your emails should not concentrate on closing sales. Instead, create value for your subscribers and develop a relationship with them. Once they like and trust you, they will be more likely become a future patient when hte need arises.

4. Optimize Emails for All Devices

It's crucial that your promo emails can be read on mobile phones, tablets, and different forms of computers. You don't know which type of device your subscriber will use to open your emails, so it's best to make sure they're included in optimization.

Send out a test email to yourself and see how it looks on different mediums. If it looks okay on both your mobile phone and desktop, then you’re clear to send it to readers. 

5. Keep Your Emails Clear and Focused

There are quite a few reasons why businesses send out emails. Some are transactional; for example, after someone become a patient, you can send an email thanking them and welcoming them to the practice. Operational emails, on the other hand, give clients updates about your business.

Finally, marketing emails will send out promotions for your goods and services. Your email should be focused on the benefits your practice can provide THEM, not the features of your services.

An email about your office renovations and temporary opening hours should not be mixed with an informational email about your latest treatment options. Emails that are all over the place tend to annoy subscribers.

6. Build a Targeted Subscriber List

Make it easy for potential patients to subscribe to your email list. For example, you may place subscription links on all your blog posts as well as on relevant pages on your website. Patients can also sign up for your newsletters or emails by filling in a visitors' book at your office. 

Don't request too much information when signing up subscribers, as this may put them off from wanting to join your list. Inform readers of the kind of information they'll be getting on your emails so that they can decide if they're going to be apart of your list.

Many users that unsubscribe from mailing lists do so because they did not get what they were expecting. 

7. Use Newsletters To Keep Your Clients Informed

Newsletters are the best way to engage with your subscriber list because you can put in a range of information such as educational information, operational details about your practice, and the latest industry news. Newsletters have proven to be very effective at generating patient referrals, patient loyalty, reactivation of patient memberships, and patient engagement.

Design your newsletter to match your brand image to reinforce your brand image with clients and ensure that you send it consistently, we recommend weekly just like we provide for all members of The Smart Chiropractor.

Click to Get a FREE High-Converting Email Newsletter Sample!

8. Have An Autoresponder Strategy For Different Subscriber Categories

It is a good idea to have a strategy for sending out emails to engage with new clients or clients in different categories. For example, new patients can receive a welcome email detailing what they can expect from your future emails. After this, a series of emails could be sent weekly, guiding them on important exercises they should be doing. 

Alternatively, clients that have bought or signed up for specific products or services can also get emails specifically targeted to their situations. Autoresponder emails over a certain period can increase client engagement and loyalty if done well.

9. Make Shareable Emails

If you are providing useful information in your emails, your clients will want to share them. Make it easy for them by providing social media links to share the emails.

You can also add a line for a CTA (call-to-action) on your emails, encouraging readers to share with anyone that might find the information useful. Sharing of your emails can increase your reader numbers and consequently improve your sales. 

Use Email to Market Your Chiropractor Practice

Emails are a great way to build a relationship with your clients and increase your sales. However, to succeed in email marketing, it must be done with the right strategies for your business; otherwise, you run the risk of losing clients.

Try applying some of the methods mentioned to your chiropractor practice marketing.

For help with marketing and growth for your business, check out our free tools today or become a member of The Smart Chiropractor for our fully automated email system + social media automation!

Click to Get a FREE High-Converting Email Newsletter Sample!

How to Send Awesome Chiropractic Email Newsletters

Imagine being able to hit one button and have an endless string of communication reach your patients which stimulates reactivations, builds trust, and gets more new patients via referral in your front door.

Does that sound too good to be true?

Chiropractic email newsletters can accomplish it all and more.

Get Your FREE Email Newsletter Template

The biggest questions most chiropractors have is: why should I do them ( I think we just solved that one), how often you should send them (once a week is an ideal cadence) and how to get the best return on investment.

In today's healthcare marketplace, you have to be sending an email newsletter to the people in your audience.

What do I mean by the audience? I mean the people in your community, your new patients and your past or in-active patients. Everybody on your email list should be getting an email newsletter updating them on the happenings in your office but also showcasing benefits that you provide directly for them in their life.

Key Point #1: When sending an email newsletter make it about your audience.

Gone are the days of a monthly newsletter showcasing what's going on in your practice (you're not still doing that are you?)

Quite frankly very little of your audience cares about that. What they care about are their pain points and challenges. What are they are experiencing in their life? Your email newsletter should focus upon those pain points and the items of interest to the people in your audience. An example of that will be this if your audience is all cross fitters you probably don't want to highlight a geriatric research study for them. There is friction there. It just doesn't make sense. So understand your audience understand your ideal patient and serve them. The information that they are already looking for online there is no better place to do that than your email newsletter.

Key Point #2: Send your email newsletter 1x week.

Once per week is the perfect cadence to send your email newsletter. It gets your name in front of your audience often enough without being annoying. By sending each week, you have four touch points a month which allows you to showcase news and happenings while also really focusing on the benefits that you and your practice can provide for them.

Key Point #3: Have a call to action

Finally, number three is that in each weekly email newsletter you should have a helpful link or a call to action. A call to action is simply an action step that you want to reader to take. For instance, if you are trying to grow your YouTube channel, then place a link in a few of your emails letting people know they will be able to learn more about how to x, y, or z by subscribing to your Youtube channel. The bottom line is that you need to make sure you are directing people to take action. If your goal from a particular email is to have that individual pick up the phone and call you to make sure that your phone number is linked in a way that they can touch it on their cell phone and it automatically dials your front desk. Those little extra steps will help you see drastically more return on investment with your weekly email newsletters.

So again the three things to keep in mind:

• It's all about your audience- showcase the benefits that your office can provide to them educate entertain and engage with those individuals.

• A weekly cadence is best. That's going to give you 52 touch points throughout the year which is enough to make an impact

• Be sure to have a strong call to action and link in each email that you send out. You might be trying to drive more traffic to your website, drive more traffic to YouTube, get people to subscribe to your podcast, or maybe even fill out a form or a questionnaire that provides you more information to serve them even better content.

If you have those three action steps as part of your email newsletter system, you'll be in a great position to grow your practice, build your brand, and make a more significant impact with the people in your community.

If you have any questions about email newsletters then comment down below!

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Want a full automated solution (all the automations and content DONE FOR YOU?)- check out ChiroEmails here.