5 Tips to Work Smarter, Not Harder with Jane.

Smarter. Faster. We’re Stronger Together.

Jane isn’t just your admin... Jane is a powerhouse. We've compiled 5 of our favorite tips to help you increase the efficiency of your common tasks such as: taking payment, reminding patients about their visits, charting, and more!

For a full list of "how-to" guide documents to put these tips into action, please take a look at our blog post 5 Tips for working smarter, not harder with Jane -- created just for you.

Learn more about Jane today at jane.app/chiro

Learn more and schedule a demo at jane.app/chiro

Ready to take your practice to the next? Use the code ‘evidencebased2021’ for a 30 day grace period as you get started.

The Jane Team

5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

When done correctly, an automated chiropractic email marketing strategy can be a insanely effective way to connect with your patients and attract more business to your practice.

Get a FREE Email Template (That CRUSHES!)

However, most chiropractors are not doing email marketing correctly. The average email 'open rate' for marketing emails in America currently hovers at around 22%.

This means that 78% of all marketing emails are never even being opened by users at all.

If you want to avoid your carefully-crafted communique ending up in the spam folder, make sure to follow these essential email marketing tips at your practice.  

1. Grab Them with a Cliffhanger in the Subject Line

The first thing you should be focusing on in your email marketing campaign is the subject line. This is your once chance to real them in and convince them to open your email, so make it good.

Do not opt for generic subject headers such as "we missed you" or "adjustments only $29!."

Instead, opt for a cliffhanger than intrigues them and leaves them wanting to know more. Something like "the secret to no more back pain..." should be enough to keep them reading.

2. Format to Avoid Spam Filters

A significant chunk of all marketing emails ends up in users' spam folders, meaning that they will likely never be seen. To avoid this, you will need to format your email in a way that doesn't trigger spam filters. (ChiroEmails, built into The Smart Chiropractor has crazy high deliverability rates!)

That means avoiding spelling mistakes and using a recognizable, 'normal' sender name. It also means using a reliable email service provider like Outlook and avoiding sending too many emails to the same person.

When in doubt, test your email by sending it to yourself or a friend.

3. Remember to Write for Mobile Devices

The vast majority of people are going to be reading your emails via their mobile devices. Therefore, you need to make sure that your email is written and formatted so that it is easily readable on the phone.

Avoid large, high-resolution images at all costs. Keep your sentences short and concise, with a large font.

Make use of numbers, symbols, and emojis whenever possible. These simple tactics will make your emails more mobile-friendly and more likely to be read.

4. Personalize Every Step of the Way

One of the best email marketing tips you should take is to personalize your email so that your client pays attention and feels like you are speaking directly to them.

Always use a Mail Merge to ensure that your opening line uses the name of each subscriber you are sending an email to. (If you’re a Smart Chiropractor member, we mail merge first names into all of your outgoing emails- done for you!)

Include recommendations for each user by taking advantage of personalization software. Avoid your messaging coming off as generic or cold. 

5. Build Trust

Finally, it is essential to build trust with your subscriber list. This is one of the golden email marketing best practices to take away with you. Do not spam your subscribers with constant communications.

Always respect those who unsubscribe and do not relentlessly attempt to claw them back onto your email list. Avoid using manipulative or overly emotional appeals in your email communications.

All of this will let your subscribers know that they can trust you, making them more likely to engage. 

Get a FREE Email Template (That CRUSHES!)

Email Marketing Tips Can Bring You Closer to the Patients You Want 

With these email marketing tips, you will be able to connect with the clients that you want and generate meaningful leads.

To learn more about how to attract the clients that your practice needs, make sure to consult our Free Resources for all chiropractors looking to bring their business to the next level. 

5 Proven Lead Generation Strategies That'll Guarantee More Chiropractic Patients

When it comes to scouting and bringing in more leads, many chiropractic practices struggle to do it. Here are some great lead generation strategies that get results.

Did you know around 80% of new leads never convert into patients? Did you know that using strong lead generation strategies means you'll attract more new patients than ever?

What is lead generation? Lead generation (or "lead gen") is the process of identifying and attracting leads. A lead is anyone who shows enough interest in your business to give you their contact information.

Only around 20% of leads become sales, but ultimately, that 20% keeps many chiropractors in business. Therefore, it's essential to be proactive about generating leads.

Here are five strong strategies for generating more leads:

1. Benefit Focused Lead Magnets

Knowing how to get more leads means creating attractive opportunities for potential patients to give you their information. You'll need a strong lead magnet to entice them. Lead magnets include any incentive you use to attract leads.

Opt-in opportunities reward leads by giving them something valuable for their information. Valuable opportunities include webinars as well as downloadable brochures and pamphlets. Turn every blog post into an opt-in opportunity, if possible!

2. Gated Content

Gated content is fuel for lead generation because it's off-limits or "locked" until someone submits their information. Once a person gives you their contact info, they're able to access the content. Once again, the best-gated content offers value to consumers.

(Are you spotting a trend here? Good.)

Business owners gate all kinds of content, spanning from ebooks to comprehensive reports. This strategy encourages people to share their email addresses and name. That powerful combination helps you boost email engagement with personalization.

3. Gmail Ads

Smart chiropractors know how to generate leads at their competition's expense. Gmail Ads helps you accomplish this digitally.

Simply use Gmail Ads to create an AdWords campaign that only targets people who receive your competitor's emails. Just sign up for your competitors' email lists, then add the same keywords and phrases they often use in their email copy as your target keywords.

Keywords are your friend for the following strategy:

4. Optimize Your Content with SEO

SEO is crucial to lead generation marketing. After all, any lead you attract through SEO is a warm lead, making your website as SEO-friendly as possible.

Use chiropractic keywords with high search volumes along with less popular search terms. Always use keywords in context/naturally, or else it'll hurt your ranking.

Make sure your website runs fast. Users will abandon a site if it loads too slowly. Plus, it'll hurt your ranking in SERPs (search engine results pages).

5. Use Social Media

Promote your lead magnets on social media to attract more attention to them. Including a link to a lead magnet in your bio makes it even more convenient and enticing. This will improve your chiropractic marketing funnel and conversion rate.

Hashtags are SEO for social media. Use strong and relevant hashtags to target an audience that's looking for a local chiropractor.

Try These Winning Chiropractic Lead Generation Strategies Today

About 72% of Americans use social media today. That's why social media is a powerful tool to use alongside other lead generation strategies.

Successful lead magnets are powerful and original. Always individualize each strategy, even if you learned about it from somewhere/someone else.

Strengthen your chiropractic marketing strategy—check out our free tools now. They'll give you the insights you need to succeed.

5 Powerful Conversion Strategies to Improve Your Chiropractic Marketing Funnel

Conversion strategies in the chiropractic marketing world are used to add value to patients, increase revenue for the practice, and develop an excellent customer experience. Funnels and conversion don't need to be tricky or slimy. It's actually the opposite. Your chiropractic marketing funnel should be constructed to provide answers to your patient's questions and targeted solutions to their problems.

CLICK TO GET A FREE CHIROPRACTIC FUNNELS WORKSHEET!

If done correctly, you can expect an increase in incoming new patients, referrals, and retention. 

A successful chiropractic practice needs new patients to get going, but repeat business is how you can stay relevant, profitable, and growth-oriented over the long haul. One way to do this is to have a marketing funnel.

To improve your chiropractic marketing funnel, you have to find a way to drive conversion opportunities in a patient-centric approach. This means that you need to have a focus on benefits instead of features, on the patient instead of your wallet, and on being a guide instead of a hero. 

Let's go over five ways to increase the conversion rates in your chiropractic marketing funnel.

1. Be Patient-Centric

A marketing funnel is used to help a patient transfer from stage to stage of a buying (or decision making) process. At the end of the funnel, the goal is that you have provided answers, stimulated interest, and the patient makes a buying decision.

The patient's actions should help drive a funnel forward. Your message should be responsive to their interests. Organic actions and choices lead to enhanced development of the funnel. 

Each phase should be patient-focused, not practice-focused. If you lose sight of that, you'll more likely than not to lose the relationship. 

2. Get Attention at Introduction

A marketing funnel is widest at the top. If you cast a large enough net, the introductory phase will grab the potential patient's attention. As Gary Vaynerchuck says, “jab, jab, jab, right hook”. Deliver value, deliver value, deliver value, then ask…

Getting attention at the first step of your funnel is making sure you deliver the content they asked for! This is an essential part of the funnel since it acts as a first impression. Double the top of your funnel to ensure that it’s delivering the promised information in a timely fashion. When someone opt-ins to the top of your funnel (typically via a “lead magnet”) you want to deliver that information right away.

Aim to provide valuable education and information to get attention and to get people into the top of your funnel. Examples of chiropractic focused lead magnets include:

• health guides

• free courses

• health tip cheat sheets 

3. Conversions in Awareness Stage

Awareness is just as important as "attention” in your funnel. 

Potential patients won't choose your practice or your services if you aren't trustworthy or open. You can increase the conversion rate and push the awareness stage by becoming a content producer on social media, networking, blogging, or traditional public relations. 

One post or email isn't going to cut it. You need to have systems and processes to get real results. This is where content marketing comes into play. We recommend that you publish daily on your Facebook page, create weekly videos, and send weekly email campaigns.

It's best to think of your marketing in terms of automated monthly campaigns, weekly topics, and daily posts like we do at The Smart Chiropractor. 

CLICK TO GET A FREE CHIROPRACTIC FUNNELS WORKSHEET!

4. Track Your KPI’s (key performance indicators)

Key Performance Indicators (KPIs) are essential for optimal conversion in your marketing funnel. 

Although there are seemingly more critical steps than others in the funnel, you should value conversion. Lack of focus in one step could result in someone exiting early. 

Establish metrics for each phase to measure your success. Drop-offs are the most significant indicator for businesses to know where they stand. 

A few critical KPI's include:

• email open and click-through rates

• email unsubscribe rates 

• conversion percentages

• lead acquisition cost

• lifetime value 

5. Don’t Rush, Give It Time

A funnel doesn't mature overnight. 

Rushing into developing insights immediately won't give you an accurate view of your practice. The longer you let marketing and exposure mature, the better off you'll be. 

Looking at your funnels and follow-up's monthly is a good cadence. With a larger customer base, your funnel will take even longer to see sales conversion. Time is money, but some things can wait. 

Chiropractic Conversion Development

Managing your chiropractic marketing funnel leads to optimal and sustainable practice growth. 

With The Smart Chiropractor, we help chiropractors automatically market their practice with the click of a button.

You can save time and increase your revenue by having predictable and repeatable marketing processes in your practice. This all happens while optimizing your specific marketing funnel through conversion strategies. 

Give us a chance today to get you on the road to referrals.

CLICK TO GET A FREE CHIROPRACTIC FUNNELS WORKSHEET!

Are Your Emails Working? 9 Chiropractic Email Marketing Tips for Your Practice

Email marketing is one of the oldest, cheapest, and most preferred forms of digital marketing. You can significantly increase your business by sending emails, but your content must be relevant and useful. Check out these nine marketing tips for chiropractors to use emails that will help increase your sales. 

Click to Get a FREE High-Converting Email Newsletter Sample!

1. Use Your Official Company Email And Avoid Being Classified As Spam

No one wants to click on emails from unknown senders, so your business name should be used on your email address. Take some time to check out spam guidelines for different email platforms and do your best to follow the guidelines.

It is estimated that over 20% of legitimate emails get filtered to spam by mailboxes. Following guidelines will keep your emails from falling prey to your patients' spam filters. 

2. Have A Fascinating Subject Line

Most of the people that open emails end up opening them based on the subject line alone. This is why using exciting and captivating subject lines for your promo emails is essential.

To make your subject line compelling, make sure that it is concise and your customers' interest. Subject lines that raise questions your subscribers have will also encourage them to open your emails to find the answers they are looking for.

3. Make Your Emails Useful And Readable

Be sure that your emails keep your readers' interest by using strategies designed to make your content interesting and readable. For example, use at least one image to break the monotony of text. Also, use clear and simple language with short sentences and paragraphs.

Long blocks of tests have been proven to put off most readers. Your content should be interesting as well as useful to your readers so that they can continue clicking on your emails in the future. Try to get your emails are proofread by an editor because nothing displays unprofessionalism like a poorly edited document. 

While one of the main reasons for email marketing for your chiropractor business is to increase sales, your emails should not concentrate on closing sales. Instead, create value for your subscribers and develop a relationship with them. Once they like and trust you, they will be more likely become a future patient when hte need arises.

4. Optimize Emails for All Devices

It's crucial that your promo emails can be read on mobile phones, tablets, and different forms of computers. You don't know which type of device your subscriber will use to open your emails, so it's best to make sure they're included in optimization.

Send out a test email to yourself and see how it looks on different mediums. If it looks okay on both your mobile phone and desktop, then you’re clear to send it to readers. 

5. Keep Your Emails Clear and Focused

There are quite a few reasons why businesses send out emails. Some are transactional; for example, after someone become a patient, you can send an email thanking them and welcoming them to the practice. Operational emails, on the other hand, give clients updates about your business.

Finally, marketing emails will send out promotions for your goods and services. Your email should be focused on the benefits your practice can provide THEM, not the features of your services.

An email about your office renovations and temporary opening hours should not be mixed with an informational email about your latest treatment options. Emails that are all over the place tend to annoy subscribers.

6. Build a Targeted Subscriber List

Make it easy for potential patients to subscribe to your email list. For example, you may place subscription links on all your blog posts as well as on relevant pages on your website. Patients can also sign up for your newsletters or emails by filling in a visitors' book at your office. 

Don't request too much information when signing up subscribers, as this may put them off from wanting to join your list. Inform readers of the kind of information they'll be getting on your emails so that they can decide if they're going to be apart of your list.

Many users that unsubscribe from mailing lists do so because they did not get what they were expecting. 

7. Use Newsletters To Keep Your Clients Informed

Newsletters are the best way to engage with your subscriber list because you can put in a range of information such as educational information, operational details about your practice, and the latest industry news. Newsletters have proven to be very effective at generating patient referrals, patient loyalty, reactivation of patient memberships, and patient engagement.

Design your newsletter to match your brand image to reinforce your brand image with clients and ensure that you send it consistently, we recommend weekly just like we provide for all members of The Smart Chiropractor.

Click to Get a FREE High-Converting Email Newsletter Sample!

8. Have An Autoresponder Strategy For Different Subscriber Categories

It is a good idea to have a strategy for sending out emails to engage with new clients or clients in different categories. For example, new patients can receive a welcome email detailing what they can expect from your future emails. After this, a series of emails could be sent weekly, guiding them on important exercises they should be doing. 

Alternatively, clients that have bought or signed up for specific products or services can also get emails specifically targeted to their situations. Autoresponder emails over a certain period can increase client engagement and loyalty if done well.

9. Make Shareable Emails

If you are providing useful information in your emails, your clients will want to share them. Make it easy for them by providing social media links to share the emails.

You can also add a line for a CTA (call-to-action) on your emails, encouraging readers to share with anyone that might find the information useful. Sharing of your emails can increase your reader numbers and consequently improve your sales. 

Use Email to Market Your Chiropractor Practice

Emails are a great way to build a relationship with your clients and increase your sales. However, to succeed in email marketing, it must be done with the right strategies for your business; otherwise, you run the risk of losing clients.

Try applying some of the methods mentioned to your chiropractor practice marketing.

For help with marketing and growth for your business, check out our free tools today or become a member of The Smart Chiropractor for our fully automated email system + social media automation!

Click to Get a FREE High-Converting Email Newsletter Sample!