Consistency is Key- Getting the Most from Your Marketing

We all know that consistency with diet, exercise, and even chiropractic care is the only way to yield, well, consistent results.  Marketing and outreach is no different.  I know most practices have calendars and systems in place to actively engage their most precious asset; current patients’.  This is a very important part of building and nurturing your practice and should not be overlooked.  However, some offices are woefully inconsistent and/or not performing ANY outreach/marketing towards other physicians in their communities!

Reaching out to other physicians in your community can be a huge untapped referral market.  We are all aware of the shortcomings of primary care medicine in relation to musculoskeletal conditions.  Additionally, we (and the primary care doctors) are all aware that orthopedic surgeons, pain management, and neurologists, while very important at times, are rarely the best choice for people suffering from low back pain, sciatica, headaches, etc.  Therefore, it is imperative for you to consistently and effectively reach out to the primary care/internal medicine physicians in your community and position yourself as their top referral choice for musculoskeletal conditions.  I have found that building these referral relationships through research is the most effective and affordable process. 

The physicians whom I have referral relationships with respect my expertise and now view me as the expert in neuromuscular care for our area. Let me do the work for you. If you lack the time, or access to variety of high quality peer-reviewed journals, I encourage you to join my service.  I provide you with a customized, monthly PDF research brief which is designed and proven by personal experience to begin building referral relationships with medical doctors.  I offer this for the low price of $25 per month, no long term contract so you can instantly add this to your current marketing programs.  Let’s increase chiropractic utilization by increasing your incoming referrals. 

Building Your Physician Contact List

Chiropractic marketing and outreach to Medical Doctors

So you have made the decision (a wise one) to begin outreach to medical doctors in your town.  Where do you start?  Building your physician list is the first step towards creating a consistent and sustained outreach program in your circle of practice.  I highly recommend downloading our Free Evidence Based Chiropractor Monthly Tracking Sheet right here.  This sheet keeps your contacts tidy and allows you a quick glance at your progress during the year. 

Your marketing and outreach will only be as good as the list you are using.  Determining not only the number of doctors on your list, but the types of doctors is crucial.  I highly recommend having roughly 50 physicians on your list.  For some of you in rural areas, 50 doctors may be extending 10 miles of more from your practice.  While others, in more urban environments may have 50 doctors within 3 or 4 blocks.  For those of us in the suburbs, a list of 50 doctors within 5-7 miles of your practice will be easily attainable. 

There are 3 great resources to curate your list.  The first is the WebMD physician search, located HERE.  They make it easy to search by specialty and location while retaining a high quality and thorough list.  WebMD physician search is a key piece to creating your list.  Two other search engines include the ZocDoc search, located HERE, and a good old fashioned Google search. 

The types of specialists I recommend reaching out to include Primary Care Physicians, Internists, Family Physician, Orthopaedic Surgeon, Neurologist, OB/GYN and Pediatrician.  You will tailor this list depending upon your practice style. 

Now that you have a working list I highly recommend calling the offices to confirm the address and doctor.  If you do not, you may end up wasting time, energy, and postage.  When calling the list I usually state, “Good morning, this is Dr. Langmaid from ABC Chiropractic Office.  I am calling to confirm your address at 123 Main Street, and also that Dr. Smith is still practicing at your location.”  If yes, then a simple “Thank you, have a great day” is sufficient.  A “no” will either equal a new address (which is important to update) or that Dr. Smith changed offices.  This is important because you are then able to ask the new address of Dr. Smith’s office, AND you can find out the new physicians name and specialty. 

These are the basics for forming your physician mailing list.  If you are too busy to create your own list, then please contact me HERE and the Evidence Based Chiropractor will help you create a list which will reap rewards for years to come. 

If you are not already actively and consistently engaging referral sources in your community (i.e- other physicians) then please contact us to get started today!  

I practice within a large orthopedic group and have developed experience and expertise in expanding and developing interdisciplinary referral sources.  Many of our members are receiving significant ROI and developing relationships which will lead to referrals for years to come.   I look forward to working with you.

Join us by January 31st and receive zip code exclusivity AND a 30 minute implementation call in addition to immediate access to our Members Vault and your customized MD Research Brief.  Memberships starts at $25 with no contract!

-The Evidence Based Chiropractor is the fastest growing chiropractic outreach group in the profession.  The service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.