Rocktape RockBlades Mohawk Review | A Revolution in IASTM

RockBlades Mohawk is the ultimate soft tissue tool kit, and this article and review will show you why.

Each Mohawk kit includes the Mohawk stainless steel tool, a silicone sleeve, ABS/Polycarbonate comb, RockRub, and a Quick Start Guide to help you take action fast.

Mohawk has changed the IASTM, or instrument-assisted soft tissue manipulation, world by unlocking revolutionary new treatments with their unique, industry-first attachments of the Sleeve and Comb.

Whether you're treating soft tissue on the playing field, or in the office, Mohawk has a sweet carry case to keep everything together and keep you on the go.

If you are a movement specialist, physical therapist, or chiropractor and you perform soft tissue work in your practice or your clinic, Mohawk is a soft tissue tool you need to have close to your treatment table.

First, it comes with an excellent carrying case. So this can help you tremendously if you are on and off the field. If you're in and out of different gyms, different boxes, different practices, this carrying case helps you keep everything in one spot, and it makes travel super convenient. The worst tool is a lost tool. So this carrying case will help you keep everything in order as we open things up for Mohawk.

RockBlades Mohawk includes

• a handy carrying case

• RockBlades Mohawk Surgical Stainless steel IASTM tool

• a silicon sleeve

• a ABS comb

• RockRub

• a spot for your Mullet and Mallet (RockBlades)

Mohawk's carrying case has a spot for RockRub, the two attachments (a silicon sleeve and ABS comb), and even has space for your RockBlades.

Mohawk is a beautifully designed tool. It's made from surgical stainless steel, and there's a variety of dimples and grip points. So whether you are working large muscle groups or more sensitive and intricate spaces, you're going to be able to find a surface on Mohawk to match the tissue.

The weight is perfectly balanced, which helps fight fatigue during those long treatment sessions. If you've ever performed soft tissue work without tools, then you know the toll it can take on our wrists and hands. Mohawk's design and balanced weight are a lifesaver if you treat soft tissue daily in your practice.

Surgical stainless steel is fantastic, but there are times where you might want to have a different contact surface, and that is where the two attachments come in so handy. One of them is a silicon sleeve. This slips right over the top of Mohawk. And what it enables you to do is grip into the tissue. So if there is an area where you want a little bit of extra grip you want to make sure you get in there and can provide some additional traction. The silicone sleeve is a great tool to use. It slides right over the top of the instrument, and it gives you the ability to have extra grip and a little bit more traction on an area.

The third component is the ABS comb. The ABS Comb clips right over the top of Mohawk enables you to stimulate the tissue and create neurological input. New research has discovered the importance of neurological input as a primary mechanism of action during soft tissue work, and Mohawk's ABS Comb makes it easy.

Altering proprioceptive input can create varied neurological responses, which is why it is so crucial to have multiple attachments or ways to impact the soft tissue.

If you have not checked out RockBlades Mohawk, then click here to learn more from RockTape.

Questions about soft tissue work? Comment below!

Getting Chiropractic Referrals from MD's with Research

“I am currently averaging 30 referrals a month from local providers. Thank you for your help in making this happen!” - Dr. C. Boyle

How to Market Your Chiropractic Practice to Generate Sustainable MD Referrals

Getting referrals from medical doctors with research is one of the most significant untapped chiropractic marketing strategies and opportunities.

What would your practice look like if you added on another 10, 20, or 30 new referred patients each month (without spending a dime on Facebook or Google Advertising)?

In this article I’ll show you the exact strategy to build referral relationships- and I’ll walk you through the proven process- step-by-step.

Let’s get started!

Building Your MD Referral Target List

The first step in getting referrals from other healthcare providers is to build your Target List. Your Target List will contain all of the doctors you are actively reaching out to and will help keep you organized.

If you're a chiropractor focused on pediatrics, you may want to focus your target list on OB-GYN's, midwives, doula's, and pediatricians. If you are more interested in taking care of the Crossfit community, you may choose to target gym owners, personal trainers, and sports medicine physicians.

Once you have created your Target List, then you begin your marketing and outreach.

The Three Steps of Getting MD Referrals

1. Sending Case Notes

2. Monthly Research Briefs

3. MD Meetings

With years of experience and thousands of referrals, we have discovered that a three-legged approach is the most effective when building referral relationships.

Get a FREE Case Notes Template

The first leg is to begin sending Case Notes to showcase the co-management and results you get with your patients. The second one is sending Research Brief's monthly which we're going to focus on here. The third is setting up and executing MD Meetings, where you have the opportunity to learn more about their practice and how you can help them and their clients achieve better health and wellness.

So Why Is Marketing Your Practice with Research So Important?

Research is your marketing. It's the only controllable aspect of your marketing, and it provides the consistency needed to get results.

By sending monthly Research Brief, you can guarantee top of mind awareness and positive branding, by positioning your practice. Consistency is the primary factor that drives the success of any marketing program. Monthly Research Briefs give you the chance to have consistency with your message.

Become a doc that is consistent and stays top of mind by sharing the latest research is a unique way to position your self in your local healthcare community. It doesn't require you to resort to cheesy tactics but instead allows you to market your practice in a way that you can be proud of.

Also, by "dripping" research each month, you can create far more impact than you could in a single meeting. As an example, if you meet with a doc, I would not recommend trying to tell them everything they never wanted to know about chiropractic. It's overwhelming and counterproductive.

Your monthly Research Updates drip the information to them every month. These monthly Research Briefs are the perfect tool to disperse an avalanche of pro-chiropractic information over a period of time. That process is way more impactful and effective at building referral relationships.

Research isn't the only way to do it, which is why we have Case Notes showcasing co-management and the great results you get in your practice as well meetings which build trust and rapport.

But remember, 95% of the "sale" in the follow-up. If you rely on only Case Notes and Meetings, you will be missing out on the consistency of your message. With Case Notes, you can't control who walks through your front door; so they ebb and flow with volume and are uncontrollable. Meetings are great, but clearly, you can't personally visit each doctor office on your target list each week.

Your Monthly Research Briefs Provide a Monthly Marketing Touchpoint, and a Controllable Marketing Asset.

Click to Get a FREE Research Brief

Researchers have produced an abundance of papers supporting chiropractic care as one of the most safe and effective treatment options available, yet we hover at less than 15% utilization because very few of us build a sustainable practice with consistent referrals coming in from other healthcare providers.

It's our job (you and me) to get this information out to the public on our social channels and to the other healthcare providers in our community.

If you'd like more information about how you can systematize and automate that process to get results faster, then become a member of The Evidence Based Chiropractor today.

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Ready to grow your referral base? Listen in to The EBC Podcast for weekly research updates and marketing strategies. If you’re ready to grow FASTER- become a member of The Evidence Based Chiropractor today.

10 Chiropractic Marketing Ideas to Increase Business and Sales

You studied hard, got your license, and gained invaluable experience. You believe in yourself and your chiropractic practice. So, why aren't new patients knocking down your door to find relief? 

Your chiropractic marketing may be to blame. And, needing a little help in this area is normal. 

You aren't a marketing expert. You're a chiropractor. You're also a business owner which comes with an abundance of responsibilities. 

But, you know that your business can't thrive unless you make a profit. And, the only way to do that is to bring in new customers and make them lifelong fans of your practice. 

Sinbad keeping it real.

You also are competing with other chiropractic offices. They may be targeting a similar audience or provide related services. How can you get the edge? 

Successful chiropractic marketing is the solution to these dilemmas. Chiropractic marketing can be a DIY pursuit, or you can outsource your marketing efforts to a digital marketing agency. What's best for your practice will depend on your availability, skills, and staff. 

So, if you're looking to implement new marketing ideas, then look no further. Read on to discover 10 marketing ideas to grow your business while increasing your revenue and new patients. 

Chiropractic Marketing: 10 Marketing Tips to Improve Your Business

Marketing is a vast field. It contains many different layers and elements that you can adjust and improve. Explore the following marketing ideas to learn how to bring in new patients and grow your sales. 

1. Utilize Social Media

As humans, we naturally love familiarity. Being on social media is more about brand awareness and recognition than producing sales. The more familiar patients are with your brand, the more trustworthy your practice will become. 

Create social media profiles based on which ones your target audience uses most. For example, if you're targeting professionals, use LinkedIn.

You can also purchase ads on social media platforms. Select which demographic data to target to reach your audience on these platforms accurately. 

Click to Get a FREE Pack of Social Media Graphics

2. Offer Supplemental Products and Services

While you're at it, use your social media profiles to show off the products and services your offer. It may be supplements, fitness equipment, or group coaching. Focus on the benefits your patients can expect by using the product or service.

This strategy successfully generates leads and can increase your sales.

Your practice website can (and should) have a shop or store to generate additional revenue channels.

3. Create Useful Content

People are smartening up to traditional sales tactics and pitches. They don't want to be pitched to or sold anything. Instead, they want to connect and learn. 

Adhere to your customers' needs by educating them through blog posts. You can also guest blog for another company to gain brand awareness and leads. 

Content will also help to improve your website traffic. And, as your traffic increases, your search engine ranking can also go up. You can reach a wide range of people who can then help you to improve your local rankings as well. 

Using video is one of the best ways to spread your unique healthcare vision.

4. Get Referrals

Develop a referral program for your customers and other medical professionals. For customers, offer a discount or reward for referring a friend or family member. Advertise the referral program on social media, via email marketing, and your website. 

For medical referrals, you'll need to build up a professional partnership. Explain the benefits of your services, automate your referral process, and educate yourself on how to market to other doctors.

5. Build Community Relationships

People love supporting companies that support a higher purpose. Getting involved in the community is a perfect way to show patients that you care. 

Create and build community partnerships.

Support other local businesses by highlighting your favorite healthy restaurants on social media.

Offer lunch and learns to community agencies and companies. Provide free advice and expert wellness tips. 

6. Email Marketing

Email marketing is cost-effective and promotes brand awareness and conversions. It also reminds patients that your practice is still thriving. 

Use email marketing to provide your patients with educational materials, promotions, and company updates. A monthly newsletter is also a beneficial way to engage with your patients.

Grow your email list by offering discounts on your physical products in exchange for their email address. 

Click to get a FREE Email Newsletter Template

7. Press Releases

Traditional marketing tools shouldn't be ignored. Word of mouth marketing, traditional ad space, and press releases can still help you to grow your chiropractic firm. Press releases will help you to reach your target audience and promote brand awareness.

Create press releases when something exciting or out-of-the-norm occurs at your practice. For example, if you win an award, complete a community project, or write a book. 

8. Develop a User-Friendly Website

Website design can influence your search engine ranking, your website traffic, and your conversion rates. Develop a user-friendly website by using a simple, fast-loading design. Your website's menu should also be easy to navigate and include only the necessary information.

Your website can also include videos, meaningful images, and testimonials. Having a "schedule an appointment" feature will also help to streamline the conversion process. The easier it is for customers to contact and schedule an appointment, the better it will be for business.

9. Set Yourself Apart

Your competition can be stiff (no pun intended). 

To truly succeed in your market, you'll need to set yourself apart. What makes your practice different? 

Is it your experience? Maybe you have a piece of equipment, testing tool, or service other chiropractors don't offer. Or, do you holistically approach chiropractic?

When creating your unique value proposition, always keep your target audience in mind.

10. Ask for Reviews

Patients and customers trust each other more than they believe in marketing tactics. Ask for reviews from all your patients. Encourage them to review your practice on social media, Google, and websites like Yelp. 

Asking for reviews is also essential for your reputation management. Many disgruntled customers express their frustrations by leaving negative reviews. Asking for positive reviews balances out these negative reviews.

Stay up to date about your online reviews. If you do receive a negative review, work to amend the patient's concern. Often, the patient will respond positively and be willing to find a resolution. 

Chiropractic Marketing a Pain in the Neck?: Gaining Support

These chiropractic marketing tips will help to put your practice on the map. They can also improve your reputation and increase your profit. 

But, your marketing efforts can be even more successful by hiring a digital marketing agency. Helpful guides and resources can also help to improve your marketing efforts. 

Want to become the chiropractor other doctors refer to? Sign-up for a monthly or yearly membership for a step-by-step guide to learn how to increase your medical referrals.

How to Get Referrals with Chiropractic Case Notes | FREE Template

Are you sending case notes?

If you're like most docs I speak with the answer is unfortunately "no." Maybe you think it takes too much time, perhaps you don't know what to send.

Either way, if you are not sending chiropractic case notes, then you are missing out on an enormous opportunity to showcase the co-management of patients, show off the fantastic results of your care, and begin the process of building referral relationships.

Sending chiropractic case notes is the foundation of building referral relationships with other healthcare providers in your community. If you think you are too busy, or that case notes are a waste of time- then keep reading. It's easier, faster, and more impactful than you think.

This article will show you the four key elements to have on every single case note that you send. Additionally, I'll show you the best time and cadence to send those notes (it's NOT on every visit). By the end of this short article, you'll have all the information you need to send out effective case notes quickly, start bridging the gap, and begin building referral relationships.

Get a FREE Case Notes Template!

Spoiler alert: Case notes alone have never flooded a chiropractic office with referrals. Sending notes is not a silver bullet to building a relationship. But, sending timely and well-crafted case notes is an essential foundational layer of our physician outreach.

Benefits of Sending Case Notes:

1- Showcase the Great Results You Get with Your Patients (B2B Testimonial)

2- Social Proof of Co-Management

3- Additional Marketing Touch Point

I like to think of case notes as patient-centric testimonials. Most practices are hyper-focused on getting Facebook ratings and Google reviews. These type of reviews are known as B2C marketing. They are business (B) to (2) consumer (C) outreach. Reaching out with B2C testimonials is great...but, what about the other half of the coin?

The other half is your B2B channels. These are your business to business testimonials- and there is no better B2B communication than a case note. Your case notes show the social proof that you are actively co-managing, as well as the fantastic results you get with your patients in your practice.

If I asked you the question of what percentage of your patients leave your office happier and healthier than when they first walked in, I bet your answer would be over 90%.

My next question is, how often have you taken the additional 2 minutes to create a case note that shows off those unbelievably fantastic results? Probably not as often as you could or should!

Not sending case notes showing off the results of your care and the improvement of your patients is a huge missed opportunity that you need to start taking advantage of immediately.

So how often should you send case notes?

We have seen the best results by sending case notes at initial evaluation, any re-evaluation, and discharge from active care.

Discharge from active care is defined as the last visit before a patient goes to as needed, PRN, maintenance, or wellness care. Anytime you are billing a 99201-99204 or 99212-99214, that is a good indication that you should be sending a case note.

What to include in your case notes:

The 4 Essential Components of a Case Note

1. Patient Name

2. Date of Service

3. Diagnosis

4. Treatment Plan

Your case notes should not be long and include every test under the sun. Powerful, effective case notes are typically concise (under 1 page) and contain four critical pieces of information.

Get a FREE Case Notes Template!

Just as a primary care doctor doesn't care about what size screw a surgeon uses during an operation, they don't care about every single orthopedic test you performed.

They do care about, who did you see (patient name), when did you see them (date of service), what did you find (diagnosis), and what are you going to do about it (treatment plan)? Keep it simple.

In an ideal world, your case note should be leaving your office as a one-page document. I say that for pragmatic reasons. When I was working in large scale orthopedic groups, we'd continuously get case notes from doctors in the community.

Unless they were relating to an emergency, the notes would be put into the patient chart by a medical assistant and not looked at until the patient came back into the office. The patients next appointment could have been two days, two weeks, or 2 months after the case note was sent.

Let's get real if the doctor is walking down the hall ready to see the patient, and they open the chart to find a 10-page case note from you...it's not getting read! But, what if they open the chart and see a one-page note which clearly and concisely shows your name, the patient diagnosis, the date of service, and the expected treatment? You now have a high likelihood of them opening the door and asking the patient how they are doing in your practice.

As we went through earlier- the odds are in your favor! Chiropractors typically have sky-high patient satisfaction and remarkable results. So there is an excellent chance that the patient will praise your care- which is precisely the "win" you are looking for.

Think about how many patients you see each month in your practice. Then, think about how many in-active patients have been in your practice since you opened your doors.

Now imagine you had sent case notes for every eval, re-eval, and discharge visit for these patients. You could have hundreds, thousands, or maybe even tens of thousands "touches" to other healthcare providers showcasing the great results that you achieve. I KNOW that would make a massive difference in how many referrals you get each month.

Before you send a case note, you need to know who you are sending it to. The easiest way to do this is to make sure you have a spot on your intake form for patients to enter their primary care doctor.

Typically, this will be filled out 50-60% of the time. When it's left blank, I recommend asking a simple question:

“Hey, John, I noticed you left this blank. We'd love to have that information to communicate and coordinate your care. Do you mind if we have your primary care doc name?"

By asking that question, you should be able to collect the primary care doctor information on 90% of the people who begin care in your practice.

Case notes are one leg of the referral relationship stool. The others are sending research updates (marketing) and taking meetings (trust and rapport). At The Evidence Based Chiropractor, we've had the honor of working with hundreds of chiropractic practices. Using our system, they have generated tens of thousands of referrals that have resulted in millions of dollars in additional revenue.

Think about the amount of time you spend with your patients during treatment. Think about the energy, effort, and expertise it takes to help them get well. To not take 5 minutes and show off your results with case notes is crazy!

If you want to start getting more referrals from other physicians in your community, then become a member of The Evidence Based Chiropractor. I'd love to work with you. You'll receive the entire process, tools, support, and systems needed to bridge the gap. Get out there showcase your practice and improve the health and well-being of the people in your community.

Get a FREE Case Notes Template!

Stenosis of the Spine: The 3 Most Common Types

Stenosis is a narrowing the nerve channels in and around your spine, which can result in pain, numbness, and fatigue. This condition affects millions of people per year and is the #1 cause of spine surgery for people over the age of 40.

For most people, the symptoms of stenosis usually start with a simple case of low back or neck pain. Over time, the pain may progress towards numbness and tingling that travels downs your arms or legs. In this article, I'll break down the three main types of stenosis. Once you can identify the type of stenosis you have, you'll be empowered to take the first steps towards finding lasting relief.

Get a FREE Research Brief Showing the Results of Chiropractic with Stenosis

The 3 Types of Spine Stenosis

Spinal Stenosis:

Spinal stenosis is pinching or compression on your spinal cord. Between the bones, or vertebrae, of your spine, are your spinal discs. The discs act as small spacers between the bones and allow your spine and body to move in a variety of directions.

Behind the disc is a large canal or hole in each bone. That hole is your spinal canal and is the channel that your spinal cord travels down. When a disc, bone, or ligament gets into the spinal canal, whether due to injury or age, it can cause compression on the spinal canal. This compression is called...spinal stenosis.

The hallmark of spinal stenosis is numbness and tingling into your legs and feet. Also, you may notice your endurance starts to decline. Where you used to be able to walk around the entire grocery store, now you may only make it up and down an aisle or two before you notice yourself leaning on the carriage to provide support and relief.

Many people suffering from spinal stenosis eventually feel like they are always "looking for the next chair." If that statement resonates with you, then you may have spinal stenosis.

Also, spinal stenosis tends to affect both legs evenly. If you have pain or numbness only down one leg that you may have foraminal stenosis, which we will dive into next.

Foraminal Stenosis:

The second most common type of stenosis is called foraminal stenosis. Foraminal stenosis is what many people know as a "pinched nerve."

While the spinal cord travels up and down the backside of your spine, your nerve roots exit out the left and right sides of the bones. These nerve channels are called the foraminal canals. If a disc bulge, bone spur, or ligament overgrowth encroaches into the canal, then it can cause compression that is called foraminal stenosis.

Foraminal stenosis typically results in extreme pain or numbness down one arm, or one leg is depending upon whether the pinch is occurring your neck or back.

A compression in your neck would cause arm pain/numbness, where a pinch or compression in your low back would cause symptoms into your legs.

It's also important to keep in mind just how small these nerve canals are. At about 10 mm in height and 8 mm in width, there isn't a lot of wiggle room. Even a disc bulge or herniation of 3 mm could decrease the size of the canal by nearly 30%!

Lateral Recess Stenosis:

Lateral recess stenosis is the third most common form of stenosis. This occurs when compression occurs at the junction point of the spinal cord and nerve root.

The spot where the nerve root branches off the spinal cord is referred to as the lateral recess.

In private practice, I would often see lateral stenosis accompany either spinal or foraminal stenosis. Since the nerve root is not protected by the outer laters of the spine at the lateral recess, it's "unprotected." The lack of protection by the spinal cord leaves the nerve root exposed, and compression at this spot (the lateral recess) tends to result in piercing, sharp pain down the arms or legs.

Like spinal stenosis and foraminal stenosis, lateral recess compression can occur due to disc, bone, or ligament encroachment.

Get a FREE Research Brief Showing the Results of Chiropractic with Stenosis

Next Steps:

Once you can identify the type of stenosis you're dealing with; now you have the opportunity to seek out the best treatment possible to find relief.

The good news is that regardless of which type of stenosis you are suffering with; conservative care such as chiropractic is still the best first option (in the absence of red flags).

Researchers have actually discovered that chiropractic care and adjustments can provide equal (and in some cases more) relief than injections, medications, and surgery.

“Improvement (with conservative care) was self-described as “good” or “excellent” in 80% of patients.” - JMPT, 2009