9 No-Brainer Chiropractic Marketing Ideas to Boost Your Business

Every year, over 35 million Americans receive treatment from chiropractors. If you're trying to earn more of that business, using effective chiropractic marketing ideas may help you grow your business.

Creating a positive image and experience is essential in increasing patient scheduling. 

You can also use effective promotional ideas to help new people hear about your business. Test out different chiro marketing ideas to see which ones feel the best for you. Measure your results to see which ones are the most effective.

These nine chiropractic marketing strategies can get you started.

1. Build Client Relationships

Your existing client base is a valuable source of business. Building personal relationships can help your business grow in two ways.

By giving them a caring, quality healthcare service, you're building loyalty and encouraging them to come back.

One study shows that of people who've received recent chiropractic care, the average in the previous 12 months was 11 visits. That's a lot of potential repeat business if you give your clients a reason to keep trusting you as “their” chiropractor.

When you impress your clients, you also give them a reason to share your business with others. This can earn you new business.

Get to know your clients, and take time with them instead of rushing.  

2. Use Video and Content Marketing

Helping your clients find you is easier when you have content online. Writing blog posts or articles on your website offers SEO opportunities to improve your site rank in search results.

Video can help give you a more personal connection to patients. They can see your face, hear your voice, and develop familiarity with you before scheduling an appointment.

The content also shows visitors that you're knowledgeable about chiropractic care. You can use that to build trust with potential patients.

3. Ramp Up Social Media Presence

Your social media accounts give you a free connection to locals who are also likely patients. Effective social media campaigns target a specific audience and have expected goals and outcomes.

You don't want to push your business and tell people they should schedule an appointment. Use social media to educate your followers and show you know your chiropractic care. 

Interact with the people who post on your social media pages. Build those relationships before customers even schedule an appointment with you. 

4. Host Free Educational Events

Since you're targeting a local audience, hosting local in-person events can be useful. It's your chance to become better know in the community. You can also establish yourself as an expert in the chiropractic and wellness community.

Host an educational event at your office or at a larger venue that can hold more people. You can do a talk or have an open house event where people can check out the office and chat with your staff.

Consider creating a series of talks on various chiropractic-related topics. This keeps people coming back and gives you repeated exposure to more people.

If you're not sure what topics to cover, think about the common questions and concerns you hear from your patients. You might do a talk about how chiropractors help with headaches. Or address the common concerns or reasons people hesitate to see a chiropractor.

You can also cover seasonal topics, such as how adjustments can reduce pain (and therefore stress) during the holidays. At back-to-school time, you might host a talk on how chiropractic care can help student-athletes who are getting ready for their upcoming seasons.

Send attendees home with printed materials with your logo on them as a reminder of your practice.

5. Sponsor Local Events

Another way to get your name into the community is by sponsoring local events or sports teams. You might sponsor a local charity run or other events in the wellness niche. Sponsorship often means you can host a booth at the event, which gives you a chance to network with locals and share information.

6. Build Your Reputation

Every interaction you have with patients goes into building your reputation. One unhappy client can quickly threaten your credibility as a quality chiropractor.

Whether or not you pay attention to your reputation, your business has one. People talk in person and online about their experiences.

Monitor what's being said about your business. Check review sites and your social media pages.

Encourage your happy patients to leave positive feedback and high ratings for you online. Build out a testimonial or review page on your website to share the experiences of your happy clients.

If someone leaves negative comments about your business, address the issue.

7. Show Your Unique Offerings

What makes your chiropractic business different than your competitors?

Maybe you offer a unique type of adjustment or specialize in a specific type of chiropractic care. Perhaps your office has a soothing, spa-like feel. Or you may be a leader in the industry with extensive experience.

Whatever makes you different, make sure your clients and potential clients know about it. Use that unique aspect as a value proposition. You give your patients value because of that experience, service, or other exceptional quality.

8. Partner With Other Wellness Businesses

Seek out other wellness businesses in your community that aren't direct competitors. Examples include massage therapists and acupuncturists.

Work to promote one another to your existing client base. You might refer clients who could benefit from those services in addition to your chiropractic care, and the other business can do the same for you.

On social media, you can share each other's posts. You might partner to host a joint giveaway on social media.

9. Offer Rewards for Action

Reward the behavior you’d like to see happen. Rewarding patients who are willing to take action is a great way to reinforce your offices’ commitment to health. Be cautious of your state laws regarding compensation, but when applicable and appropriate; show your appreciation for actions such as referrals and follow through.

Try Chiropractic Marketing Ideas

Providing quality care is an integral part of growing your business, but you also need to use chiropractic marketing ideas to help more people hear about you. Getting referrals and building your reputation as a quality chiropractor in the community can help.

Check out our shop to find tools and resources to help, including a membership that can earn you more referrals!

Chiropractor SEO Tips and Strategies: How to Improve Your Google Ranking

With the surge of websites on the Internet, it is essential to use SEO optimization tips to have a high Google ranking.

SEO is a powerful marketing trend you can use to make it easier to get traffic to your chiropractic website.

Optimizing your website is not as difficult as you may think. This is a process that requires simple SEO tips and tricks to get your website to stay on the first page of search results.

Follow these SEO techniques to improve your website ranking.

SEO Tips and Tricks

The most important step for the optimization of your website is to perform keyword research. People buying products on the Internet type specific keywords in search engines to locate websites.

Choosing relevant keywords and optimizing them increases the visibility of your website. There are various online tools you can use to check the search volume for keywords that pertain to the products you're selling. 

Use this SEO practice to generate frequent traffic from your target audience. Keyword research contributes to your ranking potential in Google listings.

Update Your Website with Interesting Content

Do you update your chiropractic website with fresh content?

Sticking to a content strategy ensures your website will stay active. You can retain your first-page position in search engines implementing this strategy.

Without regular updates, your website will become inactive and your online visitors may lose interest. That is why you need to put in the effort to increase your traffic with health content that people want to read.

Perform Social Media Optimization

You can achieve a great web presence for your business using social media optimization techniques. This is an important step that is sometimes overlooked. 

When you use optimization techniques on social media platforms, more people will find your profiles. This step makes the process less complicated for people to connect with you and to discover your chiropractic website.

Popular social media sites have high web authority. So, you can develop quality backlinks leaving your website link on these sites.

Even if you have a new business, you can still reap the benefits of creating social media profiles and writing information about your business. This helps to inform the public about your chiropractor business and allows you to build your target audience.

You can also add social media buttons to your blog or website. It is easier for people to share your content when you integrate these tools on your site. 

To retain an increase of traffic to your social media profiles, you need to use keywords. Optimize your social media profiles with relevant keywords that search engines will find.

It is also necessary to target the right keywords and phrases in your social media posts. 

Remember, consistency is key for your social media optimization strategy. Build relationships on social media sites and be consistent with the content you create. Use this strategy to improve the organic search results of your site.

Boost Your Website Ranking With Mobile Optimization

Why is mobile optimization so important to website owners?

Millions of people use mobile devices to find services and to buy products on the Internet. For this reason, you need to make your website mobile-friendly.

Focus on adjusting your website to suit the needs of your mobile visitors. People using mobile devices should have an easy time navigating your website to learn about your business and buying products.

How should you optimize your site for mobile devices?

• Optimize your content and videos to make them compatible with mobile devices.

• Use high-quality images and optimize them.

• Use a responsive website design.

• Make your website scrollable. With a scrollable website, a mobile user has quicker access to your information, your site is more interactive, and there are no interruptions.

• Write short paragraphs for your mobile visitors. This makes it less challenging for people to read your content.

Having a mobile-friendly website assures you that people will have a quality experience.

Optimizing a website can lead to an increase in conversions, the pages load faster, and meet the expectation of online users. 

Use Influencer Marketing

Reach your target audience and drive traffic to your website with influencer marketing.

Influencers play a major role in your SEO strategy. Influencers such as bloggers, forum users, and other online professionals can help to boost your website ranking.

The best influencers have high domain authority websites.

Getting a backlink from these sites to your website increases your website visibility in search engines. Influencers are also beneficial for generating a buzz about your business and writing about your chiropractic practice on their sites and blogs.

Get Multiple Reviews

For your local search ranking, you can get multiple reviews. Business reviews can raise the visibility of your website. There are many places on the Internet for people to write reviews.

Patients that are happy with your service will be eager to leave a five-star review. Good reviews also help to attract new patients to your practice. 

A consistent stream of positive reviews can increase your ranking on Google.

Implement the Best SEO Trends

Maintaining your position on the first page of Google is critical.

Devise a comprehensive marketing plan that improves the exposure of your website.

Since search engine optimization techniques are constantly changing, you need to be aware of the newest techniques. By learning about the latest SEO tips and tricks, you have the chance to increase the performance of your website.

If you enjoyed reading this article, visit our website to listen to our podcast.

10 Research-Based Chiropractic Facts That'll Win Over the Biggest Skeptics

Despite how far chiropractic care has come over the past century, there is still a large portion of people who don't “believe” in its effectiveness despite numerous research studies and major health care organizations supporting it’s use.. It's still considered a pseudoscience for many. Even though scores of people sing its praises, touting actual, personal results, some are just hard to convince.

When you tell someone you are a chiropractor, you likely get a variety of reactions - and not all of them good ones. But why?

Cracking Skepticism About Chiropractic

According to a 2006 Gallup poll, chiropractor got rated very last in a list of medical professionals when it came to people's impressions about their ethics and honesty.

And, according to a poll done by Gallup in conjunction with Palmer College of Chiropractic, 22% of Americans stated that they would be "not very likely" to see a chiropractor for back or neck pain, and 18% said they would be "not likely at all."

Due to several reasons, there is still some stigma against chiropractic care in our country and around the world.

Some of it is due to fear. Much of it is because people are not well-informed about chiropractic care.

Fortunately, in recent years, more and more chiropractors and their patients are participating in studies and research. As these things grow and develop, several irrefutable chiropractic facts have emerged. Some benefits have been scientifically proven, far beyond the simple anecdotal evidence of the past.

More and more people are beginning to feel more confident about chiropractic methods and treatments, and as a result, people are starting to flock to chiropractors nationwide in search of relief from pain. In many cases, they are getting the relief that they seek.

There are still doubters out there, though. When you encounter one, it is now easier than ever to prove that chiropractic is real, is effective, and is here to stay. Read on to learn ten chiropractic facts to win over the skeptics you meet.

Research-Based Chiropractic Facts

Thanks to diligent and curious researchers, there is a ton of publications supporting chiropractic care.

1. Military Study

According to one recent study, chiropractic care was effective in helping people suffering from lower back pain when included in a comprehensive treatment plan. 

750 active-duty military patients enrolled in a study last year to treat lower back pain. Lower back pain is common in the military, and can often result in absences from duty. Participants in the study received regular medical care, including pain medications, physical therapy, and exercises, or that same treatment plus chiropractic care.

The participants received the treatment for six weeks and then were tracked for another six weeks. Researchers found that at every step along the way, the patients receiving the chiropractic care were doing better. Their pain was less frequent and less intense.

2. Comparative Effectiveness

Another study, cited by the American Chiropractic Association on their webpage, found that when chiropractic care was compared with medical care, chiropractic care was more effective. That study, published in Spine, found that 94% of chiropractic patients experienced a 30% reduction in their pain, compared to only 54% of the patients who only received traditional medical care. 

3. Neck Pain

Both the Quebec Task Force on Whiplash of 1995 and the Bone and Joint Decade Neck Pain Task Force of 2008 agreed that chiropractic care is often beneficial for people who have non-specific neck pain. Besides back pain, neck pain is the second largest cause of musculoskeletal disability, and many people seek relief from it around the world. 

4. Headaches

Although for a long time, many many headaches were thought to be tension headaches or migraines, but the International Headache Society now recognizes that most headaches are cervicogenic. Cervicogenic pain is pain that radiates from the neck into the head. The International Headache Society reports that chiropractic care is often helpful in treating these types of headaches. 

5. Back Pain

According to an article published by Gallup in 2016, 65% of American adults have sought care for neck or back pain in their lifetimes, and 25% did so in the past year. 35.5 million adults visited a chiropractor for their pain in the past year, too. 67% of the people that Gallup surveyed about the chiropractic care found it to be effective. 

6. More Positive Feedback

In a Consumer Reports survey published in Consumer Reports magazine in March of 2013, chiropractic care was the number one best way to take care of back pain, according to consumers. It beat out prescription medication, deep-tissue massage, and more.

7. Licensing

Chiropractors are trained and licensed, just like other medical professionals. To become licensed, they must earn a Doctor of Chiropractic Degree, which takes four years after at least three years of undergraduate work.

They also must pass the challenging National Board of Chiropractic Examiners exam and must receive a state license. Once licensed, they must complete continuing education requirements each year throughout their career. 

8. Joint Commission

In 2015, the Joint Commission, the organization that provides and reviews the accreditation of over 20,000 health care systems in our country, added chiropractic and other non-drug care to its pain management standard. This was a huge move that helped to legitimize this discipline nationwide.  

9. Medicare and Medicaid

Congress took this as a good sign. Soon after this declaration by the Joint Commission, coverage for chiropractic services was added to both national Medicare and Medicaid programs. 

10. Congress On Board

Furthermore, Congress went a step further with their overall faith in chiropractic care. After adding chiropractic services to Medicare and Medicaid, they also added it to their congressional health plan. All members of Congress are covered for chiropractic, and many of them see chiropractors for their health.

The Proof

The more people who understand the value or chiropractic care; the more people we will be able to help. So, get out there and start telling everyone these great chiropractic facts. They'll thank you for them!

If you want to read more about facts about chiropractic, or about ways to market your chiropractic practice, check out our blog.

Optimizing Your Chiropractic Website for Free Organic Traffic

There are only two ways to get traffic to your website: organic (free) or ads (paid). 

Why is traffic to your website so important? New surveys show that over 75% of your patients will visit your website before scheduling an appointment in your practice. 

With a majority of your future patients visiting your site before scheduling their appointment, your website must be a significant part of your overall chiropractic marketing strategy. 

The quality (and content) present on your website can attract or repel patients. It can make or break your practice. 

Ideally, your website should be optimized for chiropractic specific SEO and generating at least 80% of its traffic organically. You may want to supplement or add to your free traffic by occasionally purchasing ads. But be careful, just like a drug, you don't want to become addicted to paid traffic. The price will continue to rise, and the results will continue to diminish over time. 

Get Your Optimization Cheat Sheet!

Optimizing Your Chiropractic Website

Here are a few simple tips to help search engines understand the content on your site.

1. Look good in the search results using the tips below. 

A. Your page title is used as a suggestion for the title in search results. Describe your business in a concise, informative phrase. Your title tag should be descriptive of your practice as well as enticing. 

B. Domain names are an essential part of search results. Choose a descriptive and easy-to-read domain name for your website. Sub-pages should also be easy to read. For example, use www.stellachiropractic.com/services instead of www.stellachiropractic.com/prodid?12345

C. Meta descriptions are page summaries often used by search engines on the search results page. Write unique descriptions for each page in 160 characters or less. Be sure to include your targeted keywords in the meta-description. The goal of your meta-description is to entice the person searching to click on your website. 

2. Help search engines understand Your images

Images on your website can either dramatically help or hurt your ability to be found on Google. Large images can slow down your website and cause your rank to suffer. Once you compress your images using a tool like Squash, you'll want to use the following three tips to help the search engines understand the pictures on your website. 

A. Give your pictures short, descriptive file names. 

B. The “alt” attribute describes the image. This helps search engines understand what’s in the picture.

C. Write a short caption on the page below each image. Put important information in the text rather than images.

3. Update, keep going, and stay consistent

Provide useful content and keep it up to date

Your website is like a virtual storefront. You wouldn’t leave a store unattended for six months. Keep your site fresh by starting a blog, announcing new products, services, and special events. Remember to put yourself in your patients' shoes and make sure you provide them with the information they need.

If you need help updating the content on your website check out The Smart Chiropractor. We provide docs with all of the content they need on their website, social channels, and more to get more new patients, attract more followers, and drive more visits to their website. 

More information and support directly from Google

Google’s Webmaster Academy offers free step-by-step lessons and short instructional videos.

g.co/webmasteracademy

Looking for more advice on how to optimize your website? Read Google’s SEO starter guide:

g.co/seoguide

Google’s free Webmaster Tools helps you understand and improve your website, get timely alerts on problems, and find answers to questions.

google.com/webmasters

Get Your Optimization Cheat Sheet!

How to Carry Out a Complete Social Media Campaign for Your Chiropractic Practice

According to this survey, 63% of companies consider generating website traffic and leads as their top two marketing challenges. You need those leads to attract new patients to your chiropractic practice.

To generate those leads, start by getting social online!

With an active social media campaign, you can discover new patients and build your practice.

Here are 10 essential tips for an effective social media campaign. With these tips, you can improve your chiropractic practice's lead generation efforts and stand taller in the marketplace.

Keep reading to learn how to make it happen!

1. Know Your Audience

In the United States alone, 79% of the population has some kind of social media account as of 2019. Your patients are online, tweeting, and liking and snapping with their friends. For a successful social media campaign, however, you need to narrow down the numbers. 

Instead of marketing your chiropractic practice to 79% of the country's population, focus on your target audience.

What do you know about your patients? What are their likes, dislikes, pains, and concerns? The better you know your audience, the easier it is to reach out.

Take a look at the demographics. Break down your audience based on:

• Purchasing behaviors

• Gender

• Age

• Household income

• Marital status

• Travel behavior

• Location

Do you know your audience?

Are you targeting a specific location radius? How far are people willing to travel to reach your chiropractor audience?

Narrowing down your audience based on these details can help you craft concise messages. The more targeted your messaging, the easier it is to connect with your target audience. 

2. Get On Your Goals

Before you set up a complete social media campaign, let's determine your specific goals, first. Knowing your goals can help you create tactics for your campaigns that are built to ensure you accomplish these goals. 

Brand Awareness

A brand awareness campaign will help patients recognize your traffic among other chiropractors.

To create an effective brand awareness campaign on social media, consider what sets you apart. Post on a variety of platforms to reach your target audience. You can also use branded hashtags that set your practice apart from the rest. 

Focus on what makes your practice unique. What's your value proposition? Post images that highlight that value.

You can also encourage your current patients to post with your branded hashtag. User-generated content is a great way to get your existing audience involved as you expand your reach.

Increase Website Traffic

If you have an appointment booking feature on your website, encourage followers to visit your site.

You can also use value content, such as blog posts, to entice people to visit. Use call-to-action language that encourages followers to explore your website content. Make sure you highlight the value of visiting your website in your posts. 

Don't forget to add URLs to your social media posts to make the content easy for your followers to find. 

3. Research the Competition

What are other chiropractic practices in your area up to? What posts are they creating that are generating engagement on social media?

Learning from your competition can help you get a step ahead.

Recognize what they're doing right with their social media campaigns. Then, think about how you can set yourself apart.

Researching the competition will teach you what not to do, too.

That way, you can create successful social media campaigns that help your practice stand out. 

4. Connect with Content

What type of content will convince your followers to stop and listen?

This is where your audience research comes in. Knowing what they like and care about can help you create the best social media campaign possible. 

Consider trying different formats such as videos, blogs, photos, and even stories. 

Make sure the visual content is entertaining and compelling enough that gets people to stop scrolling. Engage your audience, too. Get people involved in your content by asking for their opinions or host a contest.

Getting followers involved in your content will help you reach more people online. 

Using video, like we do with The Smart Chiropractor, can help you connect with content.

5. Stick to a Schedule

The key to successful social media campaigns is consistency.

Try to post at least once a day, or a few times a week to start. The more often people see your brand, the more likely they'll recognize you online. 

You can use a marketing calendar or an automated tool such as CoSchedule or Hootsuite to schedule your posts ahead of time.

6. Find Influencers

Social media influencers can give your content a big advantage. They also add credibility to your campaigns.

Find someone your followers already know and trust. Then, ask them to represent your brand. Having an influencer on your team can help you network and expand your brand.

7. Check What's Trending

What's going on in the world? The digital world is changing a little more every day. There's always something new to try!

Think about planking in 2010 or the Ice Bucket Challenge in 2014. A few years ago, everyone was posting using the #MannequinChallenge hashtag. Keep up with these trends and get in on the fun with your posts!

Use trends, but stay relevant!

8. Get Engaged

After you start posting fresh content, make sure you're engaging with your audience.

Answer the questions or take the time to "like" the comments they post. Show your followers (and patients) that you're active online. Your engagement will show them you're interested in and invested in their concerns. 

9. Balance It Out

Start by sharing a singular message online using different social media platforms. By sharing the same message, your followers will start to retain that message over time. 

Make sure your organic content remains in balance with your promotional content. Otherwise, people will feel you're pressuring them a little too much.

10. Study the Data

After you start posting online, study the data from your social media campaign.

What type of content is attracting the most attention? What do people respond to, like, and share?

Metric tracking can help you make informed decisions for your next campaign. 

Look at your Facebook Insights each month to track your progress!

Chiropractic Campaigns: 10 Tips for Your Practice's Next Social Media Campaign

Kick up your next chiropractic social media campaign! With these tips, you can stand out from the crowd and draw new patients to your practice. 

Discover our free tools today for more ways to give your marketing campaigns a boost!