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10 Chiropractic Marketing Ideas to Increase Business and Sales
Looking to attract new patients to your chiropractic practice? Here are 10 chiropractic marketing ideas to draw more attention to your clinic and to boost sales!
You studied hard, got your license, and gained invaluable experience. You believe in yourself and your chiropractic practice. So, why aren't new patients knocking down your door to find relief?
Your chiropractic marketing may be to blame. And, needing a little help in this area is normal.
You aren't a marketing expert. You're a chiropractor. You're also a business owner which comes with an abundance of responsibilities.
But, you know that your business can't thrive unless you make a profit. And, the only way to do that is to bring in new customers and make them lifelong fans of your practice.
You also are competing with other chiropractic offices. They may be targeting a similar audience or provide related services. How can you get the edge?
Successful chiropractic marketing is the solution to these dilemmas. Chiropractic marketing can be a DIY pursuit, or you can outsource your marketing efforts to a digital marketing agency. What's best for your practice will depend on your availability, skills, and staff.
So, if you're looking to implement new marketing ideas, then look no further. Read on to discover 10 marketing ideas to grow your business while increasing your revenue and new patients.
Chiropractic Marketing: 10 Marketing Tips to Improve Your Business
Marketing is a vast field. It contains many different layers and elements that you can adjust and improve. Explore the following marketing ideas to learn how to bring in new patients and grow your sales.
1. Utilize Social Media
As humans, we naturally love familiarity. Being on social media is more about brand awareness and recognition than producing sales. The more familiar patients are with your brand, the more trustworthy your practice will become.
Create social media profiles based on which ones your target audience uses most. For example, if you're targeting professionals, use LinkedIn.
You can also purchase ads on social media platforms. Select which demographic data to target to reach your audience on these platforms accurately.
2. Offer Supplemental Products and Services
While you're at it, use your social media profiles to show off the products and services your offer. It may be supplements, fitness equipment, or group coaching. Focus on the benefits your patients can expect by using the product or service.
This strategy successfully generates leads and can increase your sales.
3. Create Useful Content
People are smartening up to traditional sales tactics and pitches. They don't want to be pitched to or sold anything. Instead, they want to connect and learn.
Adhere to your customers' needs by educating them through blog posts. You can also guest blog for another company to gain brand awareness and leads.
Content will also help to improve your website traffic. And, as your traffic increases, your search engine ranking can also go up. You can reach a wide range of people who can then help you to improve your local rankings as well.
4. Get Referrals
Develop a referral program for your customers and other medical professionals. For customers, offer a discount or reward for referring a friend or family member. Advertise the referral program on social media, via email marketing, and your website.
For medical referrals, you'll need to build up a professional partnership. Explain the benefits of your services, automate your referral process, and educate yourself on how to market to other doctors.
5. Build Community Relationships
People love supporting companies that support a higher purpose. Getting involved in the community is a perfect way to show patients that you care.
Create and build community partnerships.
Support other local businesses by highlighting your favorite healthy restaurants on social media.
Offer lunch and learns to community agencies and companies. Provide free advice and expert wellness tips.
6. Email Marketing
Email marketing is cost-effective and promotes brand awareness and conversions. It also reminds patients that your practice is still thriving.
Use email marketing to provide your patients with educational materials, promotions, and company updates. A monthly newsletter is also a beneficial way to engage with your patients.
Grow your email list by offering discounts on your physical products in exchange for their email address.
7. Press Releases
Traditional marketing tools shouldn't be ignored. Word of mouth marketing, traditional ad space, and press releases can still help you to grow your chiropractic firm. Press releases will help you to reach your target audience and promote brand awareness.
Create press releases when something exciting or out-of-the-norm occurs at your practice. For example, if you win an award, complete a community project, or write a book.
8. Develop a User-Friendly Website
Website design can influence your search engine ranking, your website traffic, and your conversion rates. Develop a user-friendly website by using a simple, fast-loading design. Your website's menu should also be easy to navigate and include only the necessary information.
Your website can also include videos, meaningful images, and testimonials. Having a "schedule an appointment" feature will also help to streamline the conversion process. The easier it is for customers to contact and schedule an appointment, the better it will be for business.
9. Set Yourself Apart
Your competition can be stiff (no pun intended).
To truly succeed in your market, you'll need to set yourself apart. What makes your practice different?
Is it your experience? Maybe you have a piece of equipment, testing tool, or service other chiropractors don't offer. Or, do you holistically approach chiropractic?
When creating your unique value proposition, always keep your target audience in mind.
10. Ask for Reviews
Patients and customers trust each other more than they believe in marketing tactics. Ask for reviews from all your patients. Encourage them to review your practice on social media, Google, and websites like Yelp.
Asking for reviews is also essential for your reputation management. Many disgruntled customers express their frustrations by leaving negative reviews. Asking for positive reviews balances out these negative reviews.
Stay up to date about your online reviews. If you do receive a negative review, work to amend the patient's concern. Often, the patient will respond positively and be willing to find a resolution.
Chiropractic Marketing a Pain in the Neck?: Gaining Support
These chiropractic marketing tips will help to put your practice on the map. They can also improve your reputation and increase your profit.
But, your marketing efforts can be even more successful by hiring a digital marketing agency. Helpful guides and resources can also help to improve your marketing efforts.
Want to become the chiropractor other doctors refer to? Sign-up for a monthly or yearly membership for a step-by-step guide to learn how to increase your medical referrals.
How to Get Referrals with Chiropractic Case Notes | FREE Template
Are you sending case notes?
If you're like most docs I speak with the answer is unfortunately "no." Maybe you think it takes too much time, perhaps you don't know what to send.
Either way, if you are not sending chiropractic case notes, then you are missing out on an enormous opportunity to showcase the co-management of patients, show off the fantastic results of your care, and begin the process of building referral relationships.
Sending chiropractic case notes is the foundation of building referral relationships with other healthcare providers in your community. If you think you are too busy, or that case notes are a waste of time- then keep reading. It's easier, faster, and more impactful than you think.
This article will show you the four key elements to have on every single case note that you send. Additionally, I'll show you the best time and cadence to send those notes (it's NOT on every visit). By the end of this short article, you'll have all the information you need to send out effective case notes quickly, start bridging the gap, and begin building referral relationships.
Spoiler alert: Case notes alone have never flooded a chiropractic office with referrals. Sending notes is not a silver bullet to building a relationship. But, sending timely and well-crafted case notes is an essential foundational layer of our physician outreach.
Benefits of Sending Case Notes:
1- Showcase the Great Results You Get with Your Patients (B2B Testimonial)
2- Social Proof of Co-Management
3- Additional Marketing Touch Point
I like to think of case notes as patient-centric testimonials. Most practices are hyper-focused on getting Facebook ratings and Google reviews. These type of reviews are known as B2C marketing. They are business (B) to (2) consumer (C) outreach. Reaching out with B2C testimonials is great...but, what about the other half of the coin?
The other half is your B2B channels. These are your business to business testimonials- and there is no better B2B communication than a case note. Your case notes show the social proof that you are actively co-managing, as well as the fantastic results you get with your patients in your practice.
If I asked you the question of what percentage of your patients leave your office happier and healthier than when they first walked in, I bet your answer would be over 90%.
My next question is, how often have you taken the additional 2 minutes to create a case note that shows off those unbelievably fantastic results? Probably not as often as you could or should!
Not sending case notes showing off the results of your care and the improvement of your patients is a huge missed opportunity that you need to start taking advantage of immediately.
So how often should you send case notes?
We have seen the best results by sending case notes at initial evaluation, any re-evaluation, and discharge from active care.
Discharge from active care is defined as the last visit before a patient goes to as needed, PRN, maintenance, or wellness care. Anytime you are billing a 99201-99204 or 99212-99214, that is a good indication that you should be sending a case note.
What to include in your case notes:
The 4 Essential Components of a Case Note
Patient Name
Date of Service
Diagnosis
Treatment Plan
Your case notes should not be long and include every test under the sun. Powerful, effective case notes are typically concise (under 1 page) and contain four critical pieces of information.
Just as a primary care doctor doesn't care about what size screw a surgeon uses during an operation, they don't care about every single orthopedic test you performed.
They do care about, who did you see (patient name), when did you see them (date of service), what did you find (diagnosis), and what are you going to do about it (treatment plan)? Keep it simple.
In an ideal world, your case note should be leaving your office as a one-page document. I say that for pragmatic reasons. When I was working in large scale orthopedic groups, we'd continuously get case notes from doctors in the community.
Unless they were relating to an emergency, the notes would be put into the patient chart by a medical assistant and not looked at until the patient came back into the office. The patients next appointment could have been two days, two weeks, or 2 months after the case note was sent.
Let's get real if the doctor is walking down the hall ready to see the patient, and they open the chart to find a 10-page case note from you...it's not getting read! But, what if they open the chart and see a one-page note which clearly and concisely shows your name, the patient diagnosis, the date of service, and the expected treatment? You now have a high likelihood of them opening the door and asking the patient how they are doing in your practice.
As we went through earlier- the odds are in your favor! Chiropractors typically have sky-high patient satisfaction and remarkable results. So there is an excellent chance that the patient will praise your care- which is precisely the "win" you are looking for.
Think about how many patients you see each month in your practice. Then, think about how many in-active patients have been in your practice since you opened your doors.
Now imagine you had sent case notes for every eval, re-eval, and discharge visit for these patients. You could have hundreds, thousands, or maybe even tens of thousands "touches" to other healthcare providers showcasing the great results that you achieve. I KNOW that would make a massive difference in how many referrals you get each month.
Before you send a case note, you need to know who you are sending it to. The easiest way to do this is to make sure you have a spot on your intake form for patients to enter their primary care doctor.
Typically, this will be filled out 50-60% of the time. When it's left blank, I recommend asking a simple question:
“Hey, John, I noticed you left this blank. We'd love to have that information to communicate and coordinate your care. Do you mind if we have your primary care doc name?"
By asking that question, you should be able to collect the primary care doctor information on 90% of the people who begin care in your practice.
Case notes are one leg of the referral relationship stool. The others are sending research updates (marketing) and taking meetings (trust and rapport). At The Evidence Based Chiropractor, we've had the honor of working with hundreds of chiropractic practices. Using our system, they have generated tens of thousands of referrals that have resulted in millions of dollars in additional revenue.
Think about the amount of time you spend with your patients during treatment. Think about the energy, effort, and expertise it takes to help them get well. To not take 5 minutes and show off your results with case notes is crazy!
If you want to start getting more referrals from other physicians in your community, then become a member of The Evidence Based Chiropractor. I'd love to work with you. You'll receive the entire process, tools, support, and systems needed to bridge the gap. Get out there showcase your practice and improve the health and well-being of the people in your community.
The Top Chiropractic Podcasts You Should Follow
Line these chiropractic podcasts up for your morning commute.
Line these chiropractic podcasts up for your morning commute.
Which chiropractic podcasts are worth listening to? It's a great question, and we've made it easy for you by rounding up the five best chiropractic podcast for once and for all.
Whether you are an all action sports chiropractor, research-based pain relief specialist, or wellness advocate- there is a chiropractic podcast featuring information that will help you grow your practice.
Podcasts are exploding in popularity for a few reasons. First is the fact that you can listen anywhere- even while driving your car or working out. Usually, these aren't times where you want to be watching videos or reading articles! Also, most podcasts present their content in a way that is fun, exciting and leaves you wanting more.
The chiropractic podcasts featured below showcase an array of information- from in-depth interviews with industry heavy hitters, practical marketing advice from the trenches, to showcasing the research that matters- they provide a venerable masterclass in modern chiropractic practice. All of them featured a patient-centric approach that ties directly to modern chiropractic practice building.
If your goal is to stay up to date on research, hone your craft at marketing, and learn about industry news and happenings- podcasts are the ideal choice.
The Modern Chiropractic Marketing Show is a podcast which offers practical marketing tips, exciting interviews, and proven strategies for practicing docs. Hosted by Dr. Kevin Christie, a fantastic chiropractor practicing in South Florida, this podcast features a bunch of tactics and information that Kevin has personally used in his practice. For listeners interested in chiropractic marketing advice that has been battle-tested, The Modern Chiropractic Marketing Show is a must listen, someone who has scaled multiple practice locations has been involved with the NFL, and regularly attend entrepreneurial conferences, Kevin is a great mentor for many chiropractors in the trenches.
Chiropractic Science is a podcast focused on the research. If your an evidence-informed doc that geeks out on the latest research, a subscription to Chiropractic Science is in order. This podcast examines the most recent research and interviews many of the researchers, giving you a behind the scenes look at what it's like to produce modern chiropractic research. Not afraid to get into the details- Chiropractic Science is the PubMed of chiropractic podcasts.
Offering chiropractic research and marketing each week in the time it takes to get to your office; The Evidence Based Chiropractor is the official podcast of this website. Approaching nearly 200 episodes, The EBC Podcast provides listeners with research updates and marketing strategies that can be immediately implemented in their practice. Research can be super, and marketing can be super complicated- The EBC Podcast does the hard work of sifting through the information, picking out the gold nuggets that can impact your practice, and delivering those nuggets on a silver platter every Monday morning.
Hosted by Jerry Kennedy, Black Sheep is a podcast that takes an unfiltered look at chiropractic practice. Whether it's evaluated hot button topics, showcasing high leverage marketing tips, or interviewing trendsetters, Jerry isn't afraid to dive deep. Relationship marketing is a hallmark or tenant of the podcast, and Jerry delivers incredibly valuable information for new, and seasoned docs, who are looking to grow in an ethical, patient-centric way.
As the official podcast of The Forward Thinking Chiropractic Alliance you know host Dr. Bobby Maybee isn't afraid to tackle the tough issues affecting chiropractors around the world. Interviews with heavy hitters, previews of upcoming events, and tactical information for evidence-informed docs have all been featured on the Forward Podcast. Based on the guest list of interviews, it would be easy to shrink; but Bobby does a great job of stepping up, leaning in, and getting his guests to unpack their experience and knowledge base.
Do you like movement and health? Do you cringe at 3x wk forever treatment plans but secretly wish there was a better way towards financial freedom practicing in an ethical, patient-centric way? If so, you’ll love Josh Satterlee’s Clinic Gym Radio Podcast.
The 3-Step Chiropractic Marketing Success Strategy
Use this simple, 3 step marketing strategy to generate more new patients, drive more traffic to your website, and build your reputation in your community.
“I’d like to learn a confusing, expensive, and unproven system to market my practice.”- said no chiropractor ever
Have no fear! You’re about to discover a simple, 3 step marketing strategy that you can use to generate more new patients, drive more traffic to your website, and build your reputation in your community.
I’ve met a ton of docs who have built impressive followings on Instagram, Facebook, and YouTube. And I’ve met even more docs that want to build a big audience.
But don’t confuse vanity metrics (like follower count) with engagement, trust, and new patients.
It feels great to build a big following. Heck, content production and audience creation is step 1 of the process as you’ll see below. But second and third step is where all of the real opportunity sits.
By creating an easy to follow system and process- your practice will be able to produce a dependable and consistent new patient flow, decrease your overall marketing expenses, and grow at a faster rate.
How do I know?
I’ve seen it first hand.
The 3 Steps Chiropractic Marketing Strategy includes:
The Content Factory
Lead Magnet Attraction
Follow Up for Success
This marketing strategy is used by many of the most successful companies in the world- and it can work for you too.
Having a proven chiropractic marketing strategy doesn't mean you need to use sleazy or cheesy sales tactics.
A great marketing strategy won't feel marketing it all. It's merely a way for you to provide value to the people in your community, in a patient-centric way, that will enable them to achieve better overall health and well-being.
If you’d rather watch than read; you can check out the video below!
1. The Content Factory
The heart of any solid chiropractic marketing strategy is content production. Putting out content online is how you can get people paying attention to you.
If someone doesn’t know you exist- they’ll never become a patient.
You may be wondering if there is an alternative to content production. The answer is yes. The alternative is to buy advertising. There is nothing inherently wrong with this approach; except that it can be expensive! Producing content is much cheaper than advertising when building a relationship based on trust, rapport, and expertise instead of discounted services.
Here are a few questions to ask yourself about content production:
are you building your “know, trust, and like” factor each day online?
do they know you, your staff, and your practice (even if they haven’t come in as a patient yet)?
are you creating weekly video content that highlights the latest research that matters, why it matters to them, and the action steps they can take to benefit their life?
Your answer to all 3 of these questions should be a resounding “YES.” If not, then content production needs to be your #1 short-term goal.
Let’s breakdown the three primary avenues of content production.
VIDEO:
The best way to put out content is through video. Creating videos is, by far the most powerful way to connect with the people in your community. As a bonus, nearly every social platform (including Facebook) currently favors video and will help you reach more people than if you posted just an image or text.
For those of you who are looking to boost posts and put a little ad spend behind your videos on Facebook- you should be able to get down to less than $0.05/view. That means you should be able to get over 1,000 people in your community to see your video for under $50 bucks!
The keys to creating excellent video content are to be: engaging, educational, and entertaining. If you are new to video, then I recommend picking up my video script above.
PICTURES:
The second best way to put out content is with pictures. Facebook, Instagram, and many other social platforms are visual by nature.
Eye-catching images are a great way to get attention and start getting clicks and traffic back to your website. Best practice includes posting at least 3x wk to your primary social platforms like Facebook and Instagram.
Grab a free social media graphic pack below to get started.
TEXT/BLOGS:
Finally, you have the option to distribute content and information as text (or blog). Most written pieces or blogs will still have some image attached to them, but there are some exceptions where you may post just text without and pictures.
Also, don’t forget that written blogs can be used as patient education handouts in your practice!
2) Your Call to Action and Lead Magnet Attraction
The goal of putting out this content is for the viewer to take an action step. In the marketing world, this is called a “call to action” or CTA. What do you want the person to do after watching your video, seeing your picture, or reading your blog?
Nearly every piece of content you put out should have a call to action.
One of the most potent CTA’s you can use for your practice includes getting someone to give you their email address in return for information. This information is usually in a PDF or video form and is commonly referred to as a Lead Magnet.
For example, if you create a short video highlighting an exercise that can help reduce back pain, you may want to have a CTA that asks your viewers to learn more by getting your 3 Steps to Reduce Low Back Pain guide (which is the lead magnet).
Your call to action should include the following elements:
clear and direct
short and easy to understand
A few examples to great CTA’s include:
- Get Daily Health Updates By Subscribing Here
- Struggling with (condition), Call Today
Remember- the goal of your call to action is simple- get the viewer to take action!
A good lead magnet is one of the best ways to build your email list, provide valuable health information to your community, and consistently generate more new patients who already know/trust/like you.
The key to a good lead magnet is that it should provide information directly in line with the original content. In other words, if you have a video about headaches and your lead magnet shouldn’t be related to how you can identify the healthiest ice cream! Ideally, you want your lead magnet to extend the conversation, or go more in-depth on the topic.
Also, don’t forget about convenience. Some of my best performing lead agents are just PDF’s of the blog (the content piece) itself. People are busy- so giving them the option to download the blog as a PDF so they can reference later is convenient, easy, and can lead to very high conversions.
But don’t stop at step two.
Delivering your lead magnet is the beginning of the exchange, not the end.
3) Follow Up for Success
And number three follow up with email.
Sending a consistent email over a long period (known as a long-term drip or nurture sequence) is a critical final step of the strategy.
By sending consistent (in most cases 1x week is enough) you can build a deeper relationship, stay top of mind, and continue to provide value. Who do you think will be the first person they reach out to (or recommend to others) for care? A long-term email drip sequence can ensure it’s you!
You don't need to be hitting people three times a day. Don't get crazy. But if they have opted-in for your lead magnet, they want to know more. That's the exchange.
Start by delivering your lead magnet and then follow up and expand into some other areas of interest as well.
Dripping content does not mean that you should overwhelm your audience with a tidal wave of junk. That’s called spam, and no one likes it.
Make sure that you're putting out excellent content. Make sure that you have a friendly, tight call to action and lead magnet right in line with it. Follow up with an email after that.
This is the engine that can drive results for your practice.
Comment down below. I'd love to know if this is valuable for you and the first action step you intend to take!
I know a lot of docs that struggle with the time and expertise to market their practice effectively. So I have developed the key tools that can make this process super easy for you and your practice.
The Smart Chiropractor is a complete content production factory. We supply you with social media graphics, blogs posts, videos, video scripts, trainings, fully automated email follow up (ChiroEmails is built in!), and much much more.
Or, if you have your social channels rocking and are just looking for email automation- check out ChiroEmails which is our full service email automation platform for chiropractor. We give you all of the automations and content!
Chiropractic SEO | 3 Tips to Rank Higher on Google
Here are three simple and easy to implement tips to help your chiropractic practice rank higher on Google using SEO.
Marketing your chiropractic practice through search engine optimization, or SEO is critical as patients search online for doctors before making an appointment.
Here are three simple and easy to implement tips to help your chiropractic practice rank higher on Google using SEO.
Marketing your chiropractic practice through search engine optimization, or SEO, is critical as patients search online for doctors before making an appointment.
SEO that is "working for you" can help you climb up those Google rankings, get more exposure for your practice,, and ultimately see more new patients walk through your front door .
The Top 3 Chiropractic SEO tips are
Compelling headlines- how to create clicks and drive traffic
Imaging sizing- keep your page speed lean and mean
Update your content- Google likes new stuff, don't let your website get digital cobwebs
1. Compelling Headlines
How to create clicks and drive crazy traffic
Your headlines, or subject line, is the "hook" of your article. Is it compelling enough to get people to click?
There is a fundamental framework that you can utilize to make sure that you have a compelling headline- ask a question, solve a problem, and include targeted or specific keywords.
Asking questions is pretty straightforward. "Have you been suffering from chronic headaches? Discover how the experts find relief" would be an example. If a person in your community was searching for information regarding chronic headaches- I can nearly guarantee they will click to discover your information based off of that headline.
The second headline tip involves problem-solving. Try creating a compelling headline focused on the benefit or solution you can provide to the most commonly asked questions in your community. For example, "3 Exercises to Eliminate Low Back Pain" is an excellent example of a headline that peaks interest, hints at solving a problem, and has the potential to stimulate a lot of clicks!
And as always keep your targeted keywords in mind. In the above examples, I included "chronic headaches" and "low back pain" in my headline to get extra Google juice by adding the keywords in the title!
This table will help you get started:
2. Image Sizing
Google loves a fast website (and pictures slow things down)
Today's modern websites are typically loaded with beautiful pictures. The catch is that every single one of those pictures takes up a lot of "space" on your web server. When someone heads over to your website, Google has to queue up the images so your visitor can see them.
If your photos are big (and you have a lot of them), this can end up costing you precious seconds of load time. And the slower your load time becomes, the more likely it is that you are going to be pushed down the Google rankings.
Slow load time is considered poor user experience, and Google will do anything possible to eliminate it. I recommend asking your website provider if all of your images have been squashed (literally)! Software tools like Squash allow you to trim your image sizes but up to 90%, while they stay looking sharp and crisp.
Even squashing just a few pictures can make a dramatic difference in your overall page speed.
So speed up your Web page. Better that user experience and help Google push you up by keeping your image size small.
3. Updating Your Content Consistently
No one likes digital cobwebs
Let me set the stage. You're excited to buy a new product after you hear all about it from your friends.
So you head online and click over to the website only to discover it hasn't been updated since 2014...
Hmmm...now you're wondering- will they ship the product if you order it? Have they changed business models? Is anyone home?
It doesn't inspire confidence!
The same applies to your website. People are skeptical of chiropractors, to begin with. If a prospective new patient heads over to your website and it looks like it was created back when "dial-up" was a thing- there is a high likelihood they will keep looking.
Also, by not updating your content- Google will start to push you down the rankings slowly. And your competitors, who are producing a bunch of updated content, will overtake your coveted positioning- taking your traffic and your patients with them.
Not sure if you can keep up with the content? Join us at The Smart Chiropractor, where we will give you everything you need to stay up to date (blog posts, social graphics, videos, videos scripts, patient handouts, and more.). Or look at your websites greatest hits. If you have some previous blogs that performed well and get a ton of traffic, update them every year or two!
So in short, make your headlines compelling, keep your image sizes down and make sure that you are updating the content on your website. Those are three key aspects to help Google help you push you up those rankings get more people onto your Web site more traffic to your website and ultimately more people into your practice.
If you loved that information, be sure to subscribe to The Evidence Based Chiropractor YouTube Channel. Each week we put exclusive videos at the intersection of marketing and research, showing you how to grow your practice.