Marketing Channels 101: Where You Should Be Marketing Your Chiropractic Content

Last year, Millenials overtook Baby Boomers as the largest generation. The surge of young immigrants seeking better opportunities helped.

It's important to know what marketing channels to use to reach this audience. Your chiropractic practice depends on drawing the interest of this demographic.

Check out where you should be concentrating your marketing efforts.

Social Media Strategy

Companies and businesses have forgotten the original purpose of social media and started pushing their products and services blindly. People get on social media to connect, not see advertisements.

Your strategy should be geared towards engaging with your clients and community. Offer great content on Facebook, Twitter, and Instagram.

Post articles about how to improve posture or workout tips. Make yourself accessible and approachable by replying to comments and messages. Want to automated daily posting to your Facebook page that is research-based? Check out The Smart Chiropractor.

Video Outlets

Much of the population prefers to watch videos instead of reading articles. High-quality video production gives an image of professionalism and trust.

Use YouTube or TikTok for demonstrations or instructional videos. You can either target fellow chiropractors or patients.

Videos make people seem closer and more authentic. Be careful not to create videos that are too long. Less is more.

Make a video exciting but short. It's better if a person wants to watch repeatedly rather than quitting halfway through the video. Member of The Smart Chiropractor receive easy to follow video scripts each day (as well as done for you video!).

Podcasts

You probably won't have a large online following like the Joe Rogan Podcast, but people over the age of 12 listened to podcasts last year in record numbers.

Long-form audio content gives the creator ample opportunity to elaborate on topics. A podcast can be both informational and entertaining, while most marketing channels are only one or the other.

A great idea is to have a patient come on the podcast and talk about life before and after getting adjusted. You can also invite fellow area chiropractors or business owners to talk about family, practice, and health.

People want to know more about you, and this is a perfect way to do it.

Email Blasts

Email is a marketing channel that has existed since its for a while but still is extremely impactful. Adding email marketing to your previous touch points helps build your brand and develop potential leads.

Email marketing informs all your patients at once with one click. 

Providing a way to tell patients and the community the developments at your office ensures everyone is current. There are times people might think a business has gone under because they never hear anything from them.

Let the email blasts make people loyal to you. We have found tremendous success using a 3 pronged approach to email marketing- weekly newsletters to stimulate re-activations, event promotion sequences, and new patient on-boarding. We automate this entire process at The Smart Chiropractor.

Word of Mouth

Word of mouth marketing is an excellent tool if you know how to jumpstart it. Turn your patients into free marketers. Start a referral program and give out discounts.

When a referral walks in the door and mentions the patient who referred them, give both a credit on their visits.

Employing All Marketing Channels

Your best bet at reaching broad audiences, including the Millenial generation, is by utilizing all the marketing channels together. 

If you need help developing the right strategy, contact us so we can help you market your practice.

Let the world know your practice is ready to serve them.

Are Your Emails Working? 9 Chiropractic Email Marketing Tips for Your Practice

Email marketing is one of the oldest, cheapest, and most preferred forms of digital marketing. You can significantly increase your business by sending emails, but your content must be relevant and useful. Check out these nine marketing tips for chiropractors to use emails that will help increase your sales. 

Click to Get a FREE High-Converting Email Newsletter Sample!

1. Use Your Official Company Email And Avoid Being Classified As Spam

No one wants to click on emails from unknown senders, so your business name should be used on your email address. Take some time to check out spam guidelines for different email platforms and do your best to follow the guidelines.

It is estimated that over 20% of legitimate emails get filtered to spam by mailboxes. Following guidelines will keep your emails from falling prey to your patients' spam filters. 

2. Have A Fascinating Subject Line

Most of the people that open emails end up opening them based on the subject line alone. This is why using exciting and captivating subject lines for your promo emails is essential.

To make your subject line compelling, make sure that it is concise and your customers' interest. Subject lines that raise questions your subscribers have will also encourage them to open your emails to find the answers they are looking for.

3. Make Your Emails Useful And Readable

Be sure that your emails keep your readers' interest by using strategies designed to make your content interesting and readable. For example, use at least one image to break the monotony of text. Also, use clear and simple language with short sentences and paragraphs.

Long blocks of tests have been proven to put off most readers. Your content should be interesting as well as useful to your readers so that they can continue clicking on your emails in the future. Try to get your emails are proofread by an editor because nothing displays unprofessionalism like a poorly edited document. 

While one of the main reasons for email marketing for your chiropractor business is to increase sales, your emails should not concentrate on closing sales. Instead, create value for your subscribers and develop a relationship with them. Once they like and trust you, they will be more likely become a future patient when hte need arises.

4. Optimize Emails for All Devices

It's crucial that your promo emails can be read on mobile phones, tablets, and different forms of computers. You don't know which type of device your subscriber will use to open your emails, so it's best to make sure they're included in optimization.

Send out a test email to yourself and see how it looks on different mediums. If it looks okay on both your mobile phone and desktop, then you’re clear to send it to readers. 

5. Keep Your Emails Clear and Focused

There are quite a few reasons why businesses send out emails. Some are transactional; for example, after someone become a patient, you can send an email thanking them and welcoming them to the practice. Operational emails, on the other hand, give clients updates about your business.

Finally, marketing emails will send out promotions for your goods and services. Your email should be focused on the benefits your practice can provide THEM, not the features of your services.

An email about your office renovations and temporary opening hours should not be mixed with an informational email about your latest treatment options. Emails that are all over the place tend to annoy subscribers.

6. Build a Targeted Subscriber List

Make it easy for potential patients to subscribe to your email list. For example, you may place subscription links on all your blog posts as well as on relevant pages on your website. Patients can also sign up for your newsletters or emails by filling in a visitors' book at your office. 

Don't request too much information when signing up subscribers, as this may put them off from wanting to join your list. Inform readers of the kind of information they'll be getting on your emails so that they can decide if they're going to be apart of your list.

Many users that unsubscribe from mailing lists do so because they did not get what they were expecting. 

7. Use Newsletters To Keep Your Clients Informed

Newsletters are the best way to engage with your subscriber list because you can put in a range of information such as educational information, operational details about your practice, and the latest industry news. Newsletters have proven to be very effective at generating patient referrals, patient loyalty, reactivation of patient memberships, and patient engagement.

Design your newsletter to match your brand image to reinforce your brand image with clients and ensure that you send it consistently, we recommend weekly just like we provide for all members of The Smart Chiropractor.

Click to Get a FREE High-Converting Email Newsletter Sample!

8. Have An Autoresponder Strategy For Different Subscriber Categories

It is a good idea to have a strategy for sending out emails to engage with new clients or clients in different categories. For example, new patients can receive a welcome email detailing what they can expect from your future emails. After this, a series of emails could be sent weekly, guiding them on important exercises they should be doing. 

Alternatively, clients that have bought or signed up for specific products or services can also get emails specifically targeted to their situations. Autoresponder emails over a certain period can increase client engagement and loyalty if done well.

9. Make Shareable Emails

If you are providing useful information in your emails, your clients will want to share them. Make it easy for them by providing social media links to share the emails.

You can also add a line for a CTA (call-to-action) on your emails, encouraging readers to share with anyone that might find the information useful. Sharing of your emails can increase your reader numbers and consequently improve your sales. 

Use Email to Market Your Chiropractor Practice

Emails are a great way to build a relationship with your clients and increase your sales. However, to succeed in email marketing, it must be done with the right strategies for your business; otherwise, you run the risk of losing clients.

Try applying some of the methods mentioned to your chiropractor practice marketing.

For help with marketing and growth for your business, check out our free tools today or become a member of The Smart Chiropractor for our fully automated email system + social media automation!

Click to Get a FREE High-Converting Email Newsletter Sample!

9 No-Brainer Chiropractic Marketing Ideas to Boost Your Business

Every year, over 35 million Americans receive treatment from chiropractors. If you're trying to earn more of that business, using effective chiropractic marketing ideas may help you grow your business.

Creating a positive image and experience is essential in increasing patient scheduling. 

You can also use effective promotional ideas to help new people hear about your business. Test out different chiro marketing ideas to see which ones feel the best for you. Measure your results to see which ones are the most effective.

These nine chiropractic marketing strategies can get you started.

1. Build Client Relationships

Your existing client base is a valuable source of business. Building personal relationships can help your business grow in two ways.

By giving them a caring, quality healthcare service, you're building loyalty and encouraging them to come back.

One study shows that of people who've received recent chiropractic care, the average in the previous 12 months was 11 visits. That's a lot of potential repeat business if you give your clients a reason to keep trusting you as “their” chiropractor.

When you impress your clients, you also give them a reason to share your business with others. This can earn you new business.

Get to know your clients, and take time with them instead of rushing.  

2. Use Video and Content Marketing

Helping your clients find you is easier when you have content online. Writing blog posts or articles on your website offers SEO opportunities to improve your site rank in search results.

Video can help give you a more personal connection to patients. They can see your face, hear your voice, and develop familiarity with you before scheduling an appointment.

The content also shows visitors that you're knowledgeable about chiropractic care. You can use that to build trust with potential patients.

3. Ramp Up Social Media Presence

Your social media accounts give you a free connection to locals who are also likely patients. Effective social media campaigns target a specific audience and have expected goals and outcomes.

You don't want to push your business and tell people they should schedule an appointment. Use social media to educate your followers and show you know your chiropractic care. 

Interact with the people who post on your social media pages. Build those relationships before customers even schedule an appointment with you. 

4. Host Free Educational Events

Since you're targeting a local audience, hosting local in-person events can be useful. It's your chance to become better know in the community. You can also establish yourself as an expert in the chiropractic and wellness community.

Host an educational event at your office or at a larger venue that can hold more people. You can do a talk or have an open house event where people can check out the office and chat with your staff.

Consider creating a series of talks on various chiropractic-related topics. This keeps people coming back and gives you repeated exposure to more people.

If you're not sure what topics to cover, think about the common questions and concerns you hear from your patients. You might do a talk about how chiropractors help with headaches. Or address the common concerns or reasons people hesitate to see a chiropractor.

You can also cover seasonal topics, such as how adjustments can reduce pain (and therefore stress) during the holidays. At back-to-school time, you might host a talk on how chiropractic care can help student-athletes who are getting ready for their upcoming seasons.

Send attendees home with printed materials with your logo on them as a reminder of your practice.

5. Sponsor Local Events

Another way to get your name into the community is by sponsoring local events or sports teams. You might sponsor a local charity run or other events in the wellness niche. Sponsorship often means you can host a booth at the event, which gives you a chance to network with locals and share information.

6. Build Your Reputation

Every interaction you have with patients goes into building your reputation. One unhappy client can quickly threaten your credibility as a quality chiropractor.

Whether or not you pay attention to your reputation, your business has one. People talk in person and online about their experiences.

Monitor what's being said about your business. Check review sites and your social media pages.

Encourage your happy patients to leave positive feedback and high ratings for you online. Build out a testimonial or review page on your website to share the experiences of your happy clients.

If someone leaves negative comments about your business, address the issue.

7. Show Your Unique Offerings

What makes your chiropractic business different than your competitors?

Maybe you offer a unique type of adjustment or specialize in a specific type of chiropractic care. Perhaps your office has a soothing, spa-like feel. Or you may be a leader in the industry with extensive experience.

Whatever makes you different, make sure your clients and potential clients know about it. Use that unique aspect as a value proposition. You give your patients value because of that experience, service, or other exceptional quality.

8. Partner With Other Wellness Businesses

Seek out other wellness businesses in your community that aren't direct competitors. Examples include massage therapists and acupuncturists.

Work to promote one another to your existing client base. You might refer clients who could benefit from those services in addition to your chiropractic care, and the other business can do the same for you.

On social media, you can share each other's posts. You might partner to host a joint giveaway on social media.

9. Offer Rewards for Action

Reward the behavior you’d like to see happen. Rewarding patients who are willing to take action is a great way to reinforce your offices’ commitment to health. Be cautious of your state laws regarding compensation, but when applicable and appropriate; show your appreciation for actions such as referrals and follow through.

Try Chiropractic Marketing Ideas

Providing quality care is an integral part of growing your business, but you also need to use chiropractic marketing ideas to help more people hear about you. Getting referrals and building your reputation as a quality chiropractor in the community can help.

Check out our shop to find tools and resources to help, including a membership that can earn you more referrals!

Chiropractor SEO Tips and Strategies: How to Improve Your Google Ranking

With the surge of websites on the Internet, it is essential to use SEO optimization tips to have a high Google ranking.

SEO is a powerful marketing trend you can use to make it easier to get traffic to your chiropractic website.

Optimizing your website is not as difficult as you may think. This is a process that requires simple SEO tips and tricks to get your website to stay on the first page of search results.

Follow these SEO techniques to improve your website ranking.

SEO Tips and Tricks

The most important step for the optimization of your website is to perform keyword research. People buying products on the Internet type specific keywords in search engines to locate websites.

Choosing relevant keywords and optimizing them increases the visibility of your website. There are various online tools you can use to check the search volume for keywords that pertain to the products you're selling. 

Use this SEO practice to generate frequent traffic from your target audience. Keyword research contributes to your ranking potential in Google listings.

Update Your Website with Interesting Content

Do you update your chiropractic website with fresh content?

Sticking to a content strategy ensures your website will stay active. You can retain your first-page position in search engines implementing this strategy.

Without regular updates, your website will become inactive and your online visitors may lose interest. That is why you need to put in the effort to increase your traffic with health content that people want to read.

Perform Social Media Optimization

You can achieve a great web presence for your business using social media optimization techniques. This is an important step that is sometimes overlooked. 

When you use optimization techniques on social media platforms, more people will find your profiles. This step makes the process less complicated for people to connect with you and to discover your chiropractic website.

Popular social media sites have high web authority. So, you can develop quality backlinks leaving your website link on these sites.

Even if you have a new business, you can still reap the benefits of creating social media profiles and writing information about your business. This helps to inform the public about your chiropractor business and allows you to build your target audience.

You can also add social media buttons to your blog or website. It is easier for people to share your content when you integrate these tools on your site. 

To retain an increase of traffic to your social media profiles, you need to use keywords. Optimize your social media profiles with relevant keywords that search engines will find.

It is also necessary to target the right keywords and phrases in your social media posts. 

Remember, consistency is key for your social media optimization strategy. Build relationships on social media sites and be consistent with the content you create. Use this strategy to improve the organic search results of your site.

Boost Your Website Ranking With Mobile Optimization

Why is mobile optimization so important to website owners?

Millions of people use mobile devices to find services and to buy products on the Internet. For this reason, you need to make your website mobile-friendly.

Focus on adjusting your website to suit the needs of your mobile visitors. People using mobile devices should have an easy time navigating your website to learn about your business and buying products.

How should you optimize your site for mobile devices?

• Optimize your content and videos to make them compatible with mobile devices.

• Use high-quality images and optimize them.

• Use a responsive website design.

• Make your website scrollable. With a scrollable website, a mobile user has quicker access to your information, your site is more interactive, and there are no interruptions.

• Write short paragraphs for your mobile visitors. This makes it less challenging for people to read your content.

Having a mobile-friendly website assures you that people will have a quality experience.

Optimizing a website can lead to an increase in conversions, the pages load faster, and meet the expectation of online users. 

Use Influencer Marketing

Reach your target audience and drive traffic to your website with influencer marketing.

Influencers play a major role in your SEO strategy. Influencers such as bloggers, forum users, and other online professionals can help to boost your website ranking.

The best influencers have high domain authority websites.

Getting a backlink from these sites to your website increases your website visibility in search engines. Influencers are also beneficial for generating a buzz about your business and writing about your chiropractic practice on their sites and blogs.

Get Multiple Reviews

For your local search ranking, you can get multiple reviews. Business reviews can raise the visibility of your website. There are many places on the Internet for people to write reviews.

Patients that are happy with your service will be eager to leave a five-star review. Good reviews also help to attract new patients to your practice. 

A consistent stream of positive reviews can increase your ranking on Google.

Implement the Best SEO Trends

Maintaining your position on the first page of Google is critical.

Devise a comprehensive marketing plan that improves the exposure of your website.

Since search engine optimization techniques are constantly changing, you need to be aware of the newest techniques. By learning about the latest SEO tips and tricks, you have the chance to increase the performance of your website.

If you enjoyed reading this article, visit our website to listen to our podcast.

10 Research-Based Chiropractic Facts That'll Win Over the Biggest Skeptics

Despite how far chiropractic care has come over the past century, there is still a large portion of people who don't “believe” in its effectiveness despite numerous research studies and major health care organizations supporting it’s use.. It's still considered a pseudoscience for many. Even though scores of people sing its praises, touting actual, personal results, some are just hard to convince.

When you tell someone you are a chiropractor, you likely get a variety of reactions - and not all of them good ones. But why?

Cracking Skepticism About Chiropractic

According to a 2006 Gallup poll, chiropractor got rated very last in a list of medical professionals when it came to people's impressions about their ethics and honesty.

And, according to a poll done by Gallup in conjunction with Palmer College of Chiropractic, 22% of Americans stated that they would be "not very likely" to see a chiropractor for back or neck pain, and 18% said they would be "not likely at all."

Due to several reasons, there is still some stigma against chiropractic care in our country and around the world.

Some of it is due to fear. Much of it is because people are not well-informed about chiropractic care.

Fortunately, in recent years, more and more chiropractors and their patients are participating in studies and research. As these things grow and develop, several irrefutable chiropractic facts have emerged. Some benefits have been scientifically proven, far beyond the simple anecdotal evidence of the past.

More and more people are beginning to feel more confident about chiropractic methods and treatments, and as a result, people are starting to flock to chiropractors nationwide in search of relief from pain. In many cases, they are getting the relief that they seek.

There are still doubters out there, though. When you encounter one, it is now easier than ever to prove that chiropractic is real, is effective, and is here to stay. Read on to learn ten chiropractic facts to win over the skeptics you meet.

Research-Based Chiropractic Facts

Thanks to diligent and curious researchers, there is a ton of publications supporting chiropractic care.

1. Military Study

According to one recent study, chiropractic care was effective in helping people suffering from lower back pain when included in a comprehensive treatment plan. 

750 active-duty military patients enrolled in a study last year to treat lower back pain. Lower back pain is common in the military, and can often result in absences from duty. Participants in the study received regular medical care, including pain medications, physical therapy, and exercises, or that same treatment plus chiropractic care.

The participants received the treatment for six weeks and then were tracked for another six weeks. Researchers found that at every step along the way, the patients receiving the chiropractic care were doing better. Their pain was less frequent and less intense.

2. Comparative Effectiveness

Another study, cited by the American Chiropractic Association on their webpage, found that when chiropractic care was compared with medical care, chiropractic care was more effective. That study, published in Spine, found that 94% of chiropractic patients experienced a 30% reduction in their pain, compared to only 54% of the patients who only received traditional medical care. 

3. Neck Pain

Both the Quebec Task Force on Whiplash of 1995 and the Bone and Joint Decade Neck Pain Task Force of 2008 agreed that chiropractic care is often beneficial for people who have non-specific neck pain. Besides back pain, neck pain is the second largest cause of musculoskeletal disability, and many people seek relief from it around the world. 

4. Headaches

Although for a long time, many many headaches were thought to be tension headaches or migraines, but the International Headache Society now recognizes that most headaches are cervicogenic. Cervicogenic pain is pain that radiates from the neck into the head. The International Headache Society reports that chiropractic care is often helpful in treating these types of headaches. 

5. Back Pain

According to an article published by Gallup in 2016, 65% of American adults have sought care for neck or back pain in their lifetimes, and 25% did so in the past year. 35.5 million adults visited a chiropractor for their pain in the past year, too. 67% of the people that Gallup surveyed about the chiropractic care found it to be effective. 

6. More Positive Feedback

In a Consumer Reports survey published in Consumer Reports magazine in March of 2013, chiropractic care was the number one best way to take care of back pain, according to consumers. It beat out prescription medication, deep-tissue massage, and more.

7. Licensing

Chiropractors are trained and licensed, just like other medical professionals. To become licensed, they must earn a Doctor of Chiropractic Degree, which takes four years after at least three years of undergraduate work.

They also must pass the challenging National Board of Chiropractic Examiners exam and must receive a state license. Once licensed, they must complete continuing education requirements each year throughout their career. 

8. Joint Commission

In 2015, the Joint Commission, the organization that provides and reviews the accreditation of over 20,000 health care systems in our country, added chiropractic and other non-drug care to its pain management standard. This was a huge move that helped to legitimize this discipline nationwide.  

9. Medicare and Medicaid

Congress took this as a good sign. Soon after this declaration by the Joint Commission, coverage for chiropractic services was added to both national Medicare and Medicaid programs. 

10. Congress On Board

Furthermore, Congress went a step further with their overall faith in chiropractic care. After adding chiropractic services to Medicare and Medicaid, they also added it to their congressional health plan. All members of Congress are covered for chiropractic, and many of them see chiropractors for their health.

The Proof

The more people who understand the value or chiropractic care; the more people we will be able to help. So, get out there and start telling everyone these great chiropractic facts. They'll thank you for them!

If you want to read more about facts about chiropractic, or about ways to market your chiropractic practice, check out our blog.