5 Powerful Conversion Strategies to Improve Your Chiropractic Marketing Funnel

Conversion strategies in the chiropractic marketing world are used to add value to patients, increase revenue for the practice, and develop an excellent customer experience. Funnels and conversion don't need to be tricky or slimy. It's actually the opposite. Your chiropractic marketing funnel should be constructed to provide answers to your patient's questions and targeted solutions to their problems.

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If done correctly, you can expect an increase in incoming new patients, referrals, and retention. 

A successful chiropractic practice needs new patients to get going, but repeat business is how you can stay relevant, profitable, and growth-oriented over the long haul. One way to do this is to have a marketing funnel.

To improve your chiropractic marketing funnel, you have to find a way to drive conversion opportunities in a patient-centric approach. This means that you need to have a focus on benefits instead of features, on the patient instead of your wallet, and on being a guide instead of a hero. 

Let's go over five ways to increase the conversion rates in your chiropractic marketing funnel.

1. Be Patient-Centric

A marketing funnel is used to help a patient transfer from stage to stage of a buying (or decision making) process. At the end of the funnel, the goal is that you have provided answers, stimulated interest, and the patient makes a buying decision.

The patient's actions should help drive a funnel forward. Your message should be responsive to their interests. Organic actions and choices lead to enhanced development of the funnel. 

Each phase should be patient-focused, not practice-focused. If you lose sight of that, you'll more likely than not to lose the relationship. 

2. Get Attention at Introduction

A marketing funnel is widest at the top. If you cast a large enough net, the introductory phase will grab the potential patient's attention. As Gary Vaynerchuck says, “jab, jab, jab, right hook”. Deliver value, deliver value, deliver value, then ask…

Getting attention at the first step of your funnel is making sure you deliver the content they asked for! This is an essential part of the funnel since it acts as a first impression. Double the top of your funnel to ensure that it’s delivering the promised information in a timely fashion. When someone opt-ins to the top of your funnel (typically via a “lead magnet”) you want to deliver that information right away.

Aim to provide valuable education and information to get attention and to get people into the top of your funnel. Examples of chiropractic focused lead magnets include:

• health guides

• free courses

• health tip cheat sheets 

3. Conversions in Awareness Stage

Awareness is just as important as "attention” in your funnel. 

Potential patients won't choose your practice or your services if you aren't trustworthy or open. You can increase the conversion rate and push the awareness stage by becoming a content producer on social media, networking, blogging, or traditional public relations. 

One post or email isn't going to cut it. You need to have systems and processes to get real results. This is where content marketing comes into play. We recommend that you publish daily on your Facebook page, create weekly videos, and send weekly email campaigns.

It's best to think of your marketing in terms of automated monthly campaigns, weekly topics, and daily posts like we do at The Smart Chiropractor. 

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4. Track Your KPI’s (key performance indicators)

Key Performance Indicators (KPIs) are essential for optimal conversion in your marketing funnel. 

Although there are seemingly more critical steps than others in the funnel, you should value conversion. Lack of focus in one step could result in someone exiting early. 

Establish metrics for each phase to measure your success. Drop-offs are the most significant indicator for businesses to know where they stand. 

A few critical KPI's include:

• email open and click-through rates

• email unsubscribe rates 

• conversion percentages

• lead acquisition cost

• lifetime value 

5. Don’t Rush, Give It Time

A funnel doesn't mature overnight. 

Rushing into developing insights immediately won't give you an accurate view of your practice. The longer you let marketing and exposure mature, the better off you'll be. 

Looking at your funnels and follow-up's monthly is a good cadence. With a larger customer base, your funnel will take even longer to see sales conversion. Time is money, but some things can wait. 

Chiropractic Conversion Development

Managing your chiropractic marketing funnel leads to optimal and sustainable practice growth. 

With The Smart Chiropractor, we help chiropractors automatically market their practice with the click of a button.

You can save time and increase your revenue by having predictable and repeatable marketing processes in your practice. This all happens while optimizing your specific marketing funnel through conversion strategies. 

Give us a chance today to get you on the road to referrals.

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Email Marketing Mistakes Chiropractors Need to Avoid at All Costs

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You've grown your email list, of patients, prospective patients, friend, and acquaintances. But now that you have this list of subscribers, what should you do with them?

You know that you're supposed to email them, but what should you say? And how often should you email the members of your list?

Messing it up could mean you'll find your subscribers will forget about you quickly, your open rates will plummet, or worse... you will end up in everybody's spam folder. 

In this article, we'll go over the seven most common email marketing mistakes so you can avoid them. Read on to learn more about how email can help you grow your customer list and your business. 

What Is Email Marketing and Why Do You Need It as a Chiropractor?

While it may be more fun to talk about the latest social media platform, email is still the best way to increase your marketing and sales. Email boasts the highest ROI when it comes to a low-cost way to reach your ideal target audience and launch your next big sale.

Targeting email marketing still provides the best way to reach your audience every day. Most social media feeds move fast; but email give you the opportunity to teach and invite consistently. We have docs that are still able to achieve 50%+ open rates that translates to 10-12 or more patient activations per month (just from sending weekly emails).

The most successful chiropractic practices utilize weekly email blasts to reach their audience and generate interest.

Seven Email Marketing Mistakes Chiropractors Need to Know

There is a right way and a wrong way to run your email campaigns. When it comes to email marketing, you don't want to make these common mistakes.  

1. Not sending an onboarding email to new subscribers - welcome your new subscribers with a friendly and informative email immediately after they subscribe to your list.

2. Not ending your emails with a specific CTA - don't make people think, they're busy, tell them what you want their next action to be, whether it's reading a blog post or getting on your calendar.

3. Not sending enough emails - people will forget you if you don't show up in their inbox regularly (we find sending an email 1x wk to be a perfect cadence).

4. Sending too many emails - there is a Goldilocks situation here, you need to find the right balance, so you don't send too many emails either.

5. Not personalizing your emails - you can send targeted emails through email segmentation. 

6. Not knowing your subscriber list and what they want to hear from you - again, this comes to market research and segmenting your list.

7. Not tracking your open rates and conversion rates regularly - know your percentages so you can plan your launches and know how much you can expect to make each time you run a campaign.

You spend a lot of time building your email list, so spend some time now learning how to use your list to grow your business successfully!

Avoid These Mistakes to Improve Your Targeted Email Marketing

From onboarding new customers to email marketing segmentation, you don't want to make these common mistakes. Email marketing can be your best marketing tool if you do it right. 

Don't collect email addresses only to have them sit on your hard drive collecting virtual dust! Avoid these email marketing mistakes so you can create a valuable marketing campaign that will help you build and grow your business. 

If you want to learn more about how email marketing can produce consistently and predictable patient activations, check out The Smart Chiropractor with ChiroEmails, and become a member today.

You're NOT crazy or seeing double.

This is a 50% open rate, and 18% click through rate on an email sent two days ago from a member of The Smart Chiropractor.

It resulted in 14 patient activations. No tricks, no discounts, no ad spend.

Super proud of what we've put together and how many docs we've been able to help during these crazy times.

This picture is from the Insights within ChiroEmails, our complete email system (automations AND content) which is a part of The Smart Chiropractor.

If you're ready to step up your marketing game- check out www.thesmartchiropractor.com

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Why Market Research Is a Crucial Key to Landing More Chiropractic Patients

Market research is a core part of every business. It's a crucial part of understanding your target audience and how to market to them. 

This is especially true for chiropractors and finding new chiropractic patients. If you want more patients, market research is the best way to do it.

There are different market research strategies to help you land your ideal patient, especially if you are a chiropractor. 

Here are some reasons why market research is so essential to landing more chiropractic patients. 

Market Research Promotes Strategy

If you have a chiropractic practice, you must understand this strategy. It will guide your action plan and help you land more chiropractic patients. 

Market research will help you establish a goal. You aren't just researching anything; you are researching everything about your core customer and why they would come to you. 

Some of the questions that you should have in your market research: 

• Who's your audience? 

• What do they need? 

• How do they find you? 

These are basic market research questions that can guide how you market to your core audience. 

If chiropractors treat 35 million patients each year, it's essential to understand their problems and how you can help them. The first step of any market research is creating questions that drive you to your goal. 

You can also find more information about market research for chiropractors and the kind of patients they work with by listening to our podcast. 

Figure out Your Research Methods

Surveys and questionnaires are the primary means of gathering information. They are ways to help you understand your target market. 

But first, you have to get them to participate.  

It's important to understand that there is primary and secondary research. Primary research is gathering original information yourself and compiling a report. Secondary information collects information from previously recorded sources. 

Surveys and questionnaires are a way to gather primary sources and directly understand your target market in your area. You can also look at statistical data, which is a secondary source, and see what it says about chiropractic patients and how they differ. 

The ultimate goal in whatever method you use to understand chiropractic patients is to create a strategy that gets you more leads and more customers. 

The goal is to drive in more customers, and that requires doing some market research so you can create an effective plan.

Why You Need to Find Your Chiropractic Patients

Market research will help you identify your goals. It will help you form a marketing strategy around your core audience and how you can help them, specifically when it comes to chiropractic patients. 

A market research strategy is especially crucial for chiropractors because they encounter a lot of patients. Chiropractors have different core audiences. You have to recognize that they each have unique problems you can fix. 

For more information on market research and how to receive the latest research for chiropractors, visit our website and become a member. 

How Chiropractors Can Use Healthcare Market Research To Grow Their Practice

It is reported that the healthcare industry collectively spends $30 billion on marketing each year. Most chiropractors spend about $15,000 pr year- so that means we need to be creative with our approach!

It is not always easy to explain complex medical and chiropractic concepts to the public using traditional marketing techniques.

Read on as we explain the best ways to leverage healthcare market research for the benefit of your practice.

Conversational Marketing 

Many experts have begun to dismiss traditional marketing methods as too one-sided.

They claim that the idea of broadcasting a carefully tailored message from a billboard or television is borderline propagandistic.

They suggest treating marketing as a conversation. The idea is that you communicate with potential patients as if they were sitting before you.

This approach fosters trust and respect. When dealing with healthcare products, this is especially important.

People with medical issues need to believe what you tell them. They also need to believe that you care about them and that you're not just trying to line your pockets.

If you can use research findings in this way, your marketing budget will be far better spent.

Know-How to Back Up Your Claims

Patients might not understand everything you do, or why you do it. However, many of them are quite adept at catching out doctors who don't understand what they say themselves.

When acting on new market research, consider why you're doing it. Make sure you can justify your course of treatment to a patient if they make inquiries of you.

Improving the quality of your care is the best marketing strategy you can employ.

If you leave most of your patients in a better condition than you found them in, word of mouth will grow your business.

Consider Your Medium of Communication

Social media is the most important means of communication for many people nowadays, especially younger adults.

Where suitable, therefore, make use of it. Use Facebook posts or YouTube videos to communicate with your patients. Break down difficult concepts so that those without medical expertise have a better chance of understanding them.

If you become adept at this type of communication, you can even start to build an online community. As well as increasing the traffic to your practice, it will also open up other moneymaking avenues.

Using Healthcare Market Research to Your Advantage

There are many ways to grow your medical practice. However, using healthcare market research to inform your expansion will allow you to achieve your business goals in a way that is beneficial to your patients.

If you're a chiropractor and you're interested in securing more referrals from doctors, join our program today.

5 Telehealth Trends to Look out for in 2020

Have you ever gone to a doctor's appointment virtually?

If not, odds are you will have a virtual appointment in the future. 

Telehealth is one of the new technological trends in healthcare. Now, you can get an expert opinion and see just about any healthcare professional without having to leave your home and sit in a waiting room. 

Keep reading to learn more about what telehealth is and some other significant trends that are transforming the lives the doctors and patients. 

Technological Trends In Healthcare to Watch For This Year 

Telehealth has been around for a while, but you should expect to see it more widely adopted this year. The COVID-19 crisis accelerated telemedicine and other technological advances in healthcare. During this virus outbreak, doctors needed a way to see a lot of patients quickly, without putting their health at risk.

So, many doctors started doing virtual patient consultations, and countries like Italy began using robotics to tend to patients. 

As telehealth becomes more widely adopted, other technological advancements and trends start to emerge as well. Here are five healthcare technology trends you might already be seeing or you will see this year: 

1. More Doctors Will Adopt Telehealth 

Right now, it is mostly general practitioners that use telehealth to diagnose illnesses. However, as more and more patients start to demand in-home services, doctors of all specialties will have to adapt and start offering telehealth services. 

Even chiropractors, who are used to hands-on services, can start offering telehealth in the form of consultations or patient check-ins. 

2. Artificial Intelligence 

Telemedicine isn't the only technological advancement that is changing healthcare. Artificial intelligence (AI) will also change how people receive a diagnosis and medical treatment. AI is already being used to analyze a patient's symptoms and medical history to provide a more accurate diagnosis. 

3. Health-Tracking Apps

You probably already have a health-tracking app built into your smartphone. Whether you use this app to gain insights into your health or not, it is tracking your habits every single day. As the capabilities on these apps become more advanced, chiropractors can use them to understand how healthy you are. 

4. Robotic Doctors and Nurses 

Just like we've already seen in Italy, hospitals around the world are using robots to tend to patients, so doctor's lives don't have to be put at risk. Robotics combines machinery with AI to provide constant care to patients. 

5. Smart Hospitals

Smart technology is already at work in most of our lives. Smart tools like thermostats, refrigerators, and televisions, for example, learn our habits and make suggestions that improve our lives. The same technology works in a hospital as well. Smart tools can learn about illness and doctor's routines and make the routine of treating patients much more streamlined and effective. For instance, according to Harvard, over 3 million people visit emergency rooms each year for low back issues. Here's the kicker- 99% of these issues can (and should be addressed) conservatively, with care such as chiropractic. As hospitals get "smarter," they will better be able to triage patients to the most appropriate providers proactively. 

Learn More About the Latest Chiropractic Trends 

As more and more patients start to demand virtual doctor's office visits, telehealth is something all chiropractors should consider incorporating into their practice. 

Make sure you check out the rest of our free tools that will help you keep up with the latest technological trends in healthcare and so much more. You can also become a member to unlock even more helpful resources that will take your practice to the next level.