The Healthcare "Secret" of Pro Athletes

Professional sports is a high stakes game, where even the slightest advantage can make the difference between winning and losing. Most high-level athletes are in tune with every nuance of their body and remain on the constant hunt to find ways to improve their performance.

In addition to a lot of practice and talent- many athletes have relied on chiropractic care as a “secret” ingredient to their success.

From Babe Ruth to Tom Brady- top athletes have been using chiropractic for decades.

Why it Matters:

You don’t need to be a pro athlete to desire improved health and well-being. Almost all of us are interested in decreasing pain, improving function, and increasing our strength. New research has showcased that chiropractic care may be able to help in all three of those areas.

- In a recent study, athletes had increased strength for up to 30 minutes after a chiropractic adjustment

- Chiropractic adjustments have been shown to provide more significant pain relief than commonly prescribed NSAID’s

- Even people with moderate or severe pain have experienced significant functional improvement with chiropractic

Next Steps:

Whether you are a weekend warrior, traveling every weekend for youth sports, or just looking to enjoy a higher quality of life- chiropractic care may be right for you. Finding relief from pain, improving your functional abilities, and increasing your strength and endurance are all essentials parts of having a high quality of life. Even if you aren’t currently competing to win a world championship, you probably have a few healthcare goals in mind. Let us know what they are, we would love become part of your “secret” to success.

Science Source:

The effects of a single session of spinal manipulation on strength and cortical drive in athletes. European Journal of Applied Physiology 2018

Spinal high-velocity low amplitude manipulation in acute nonspecific low back pain: a double-blinded randomized controlled trial in comparison with diclofenac and placebo. SPINE 2013

The Chiropractic Outcome Study: pain, functional ability and satisfaction with care. JMPT 1997

Social Media Tips for Chiropractors: How to Easily Create Compelling Content

You know that publishing and producing top quality content online on platforms such as Facebook, LinkedIn, Instagram, and your website is imperative to driving interest and patients into your practice. But for a lot of docs, it can be exceptionally challenging to keep up with content production. Sound familiar?

I know a lot of people who have a Facebook page's for their practice that goes dormant for weeks at a time. So I wanted to break down how you can take one piece of content and split it into a variety of different parts that you can utilize throughout weeks or months in your practice.

Let's start at the top and walk through how each piece works and how you can utilize them to get more influence, and ultimately more eyeballs on your social media content.

Creating Compelling Chiropractic Content for Social Media

It all starts with a piece of smart material. What is "smart" content? It's a topic that you would feel comfortable talking about for five to ten minutes if I put you on the spot right now and started filming. Maybe it is disc herniation, ergonomics, spinal curves, etc. We each have our own topics that we just know inside and out.

This topic will be your pillar piece of content from which everything else is created. Here's the catch (isn't there always a catch?). The best way to make this process work is to take your pillar topic, or smart content, and create a 5-10 minute of you discussing it. I know, a lot of docs have challenges shooting video. So if you have any questions comment down below. But here's what you can do, and why you should start with a video.

Once you shoot a video, all of your other content can actually be distilled down from that initial video. While shoot your video be sure to paint a clear picture and talk about the topic confidently. Once you do, you can have that video transcribed into text. That creates an excellent blog post. Then guess what? You can post a picture of the video on Instagram, a link to the blog on Facebook and much more.

Depending on the topic you also may have just created a brand new patient education piece for your practice. The options and opportunities are endless.

For instance, take a still image from you speaking during the video. Now you have a beautiful picture. Well, when you combine some of the text of the blog and the images self what do you have? You have an excellent social media post that you can publish on Facebook and LinkedIn.

And don't forget about that audio. If you rip the sound, you have a podcast episode already in the bag!.

And finally off of that video 5 to 10 minutes. You can break down a 60-second piece of it and then have that as a story on your Facebook or on your Instagram page.

If this sounds interesting to you but your concerned about not having enough time I encourage you to check out The Smart Chiropractor. We automate this entire process and provide a done for you social media solution for your practice!

Marketing Chiropractic with Research

So this is where research becomes a massive ally of ours. If our research sucked, it would be hard to market it! Fortunately,  we have great literature supporting what we do as chiropractors, and it comes out all the time. There is a backlog of terrific research. And if you've never reached out in the past, you may have ten years worth of content before you have to think about trying to find something new. 

But getting out there with it, marketing it, using it, is the critical step. Marketing through research gives you that monthly marketing touchpoint. And in marketing, consistency and focus are key.  If you start sending people 20-page research papers..you are punishing them. You are not helping them. Nobody has enough time to short through a long-form research paper. 

So if you're going to do the outreach, the onus is on you to frame it in a way that matters to them. 

That is why we use a straightforward process. One peer-reviewed piece of research, one time per month. At worst the other physician will see your name in a professional context, becoming a leader in education in your community. At best they're going to take action. Ultimately sending brief, concise, and impactful monthly research updates it's always going to be looked upon in a favorable light. It adds value to them.

How to Use Instagram Stories as a Chiropractor

Here is a quick tip on how you can use Instagram stories to market your chiropractic practice. 

Instagram stories allow you to showcase your practice, reduce fear, and inspire action!. Let's face it. Going to a new doctor is nerve-racking. Not knowing the doctors, the staff, the diagnosis or treatment is scary.  And that fear can cause in-action. Thankfully, Instagram stories are the perfect tool to reduce this fear.  

Walking through the front door of a new doctors office is intimidating. So showing off what's behind your front door is a great way that you can reduce fears and increase the likelihood that somebody will call you when they are in need.  A great way to do that is with Instagram stories- you can simply go to Instagram, and at the top, you will see "stories." The first icon in the row will be you, and there will be a little plus there. You simply click that, and it brings you to a beautiful screen where you can take a picture, or even shoot a short video.

You can do all of that with Instagram stories. If you're shy about being on camera or you're a little unsure of yourself, don't hesitate to point the camera away and give a first-person point of view tour of your office.  You could tour a treatment room or interview a front desk staff member to get people engaged and exposed to what goes on behind the scenes of your office. Make them feel more comfortable, and they are much more likely to ask you to be their chiropractor! 

Building Your Chiropractic Brand on Social Media

Building your brand with social media. These days is crucial to market your chiropractic practice online. I want to offer two tactical tips for you to grow your practice in 2018 by building your brand on social media. 

Also, you can check out the long-form portion of this in the latest issue of Chiropractic Economics. 

Number one- every time that you are out in your community focus on highlighting somebody else's business. So take out your smartphone. Take a picture when you are eating lunch at a healthy local shop, when you're grabbing groceries at Whole Foods, etc. Start to showcase other people's businesses by tagging them in your photos on Instagram and Facebook. I can guarantee that they will then share that content with their audience. 

Tactical tip number two is to interview other business owners in your community. A yoga studio, a pilates studio, perhaps even a physical therapist or another healthcare professional. Reach out and start to schedule interviews with them that you can stream on Facebook Live. Or if you're uncomfortable on camera, simply use the audio and post it as a podcast or blog.

It will help you build your brand (and goodwill) in your community. You will be able to get more eyes on your content and also help you make relationships to get more patients exposed to your practice and your clinic. There you have it! Two tactical tips to build your brand on social media.