9 No-Brainer Chiropractic Marketing Ideas to Boost Your Business

Every year, over 35 million Americans receive treatment from chiropractors. If you're trying to earn more of that business, using effective chiropractic marketing ideas may help you grow your business.

Creating a positive image and experience is essential in increasing patient scheduling. 

You can also use effective promotional ideas to help new people hear about your business. Test out different chiro marketing ideas to see which ones feel the best for you. Measure your results to see which ones are the most effective.

These nine chiropractic marketing strategies can get you started.

1. Build Client Relationships

Your existing client base is a valuable source of business. Building personal relationships can help your business grow in two ways.

By giving them a caring, quality healthcare service, you're building loyalty and encouraging them to come back.

One study shows that of people who've received recent chiropractic care, the average in the previous 12 months was 11 visits. That's a lot of potential repeat business if you give your clients a reason to keep trusting you as “their” chiropractor.

When you impress your clients, you also give them a reason to share your business with others. This can earn you new business.

Get to know your clients, and take time with them instead of rushing.  

2. Use Video and Content Marketing

Helping your clients find you is easier when you have content online. Writing blog posts or articles on your website offers SEO opportunities to improve your site rank in search results.

Video can help give you a more personal connection to patients. They can see your face, hear your voice, and develop familiarity with you before scheduling an appointment.

The content also shows visitors that you're knowledgeable about chiropractic care. You can use that to build trust with potential patients.

3. Ramp Up Social Media Presence

Your social media accounts give you a free connection to locals who are also likely patients. Effective social media campaigns target a specific audience and have expected goals and outcomes.

You don't want to push your business and tell people they should schedule an appointment. Use social media to educate your followers and show you know your chiropractic care. 

Interact with the people who post on your social media pages. Build those relationships before customers even schedule an appointment with you. 

4. Host Free Educational Events

Since you're targeting a local audience, hosting local in-person events can be useful. It's your chance to become better know in the community. You can also establish yourself as an expert in the chiropractic and wellness community.

Host an educational event at your office or at a larger venue that can hold more people. You can do a talk or have an open house event where people can check out the office and chat with your staff.

Consider creating a series of talks on various chiropractic-related topics. This keeps people coming back and gives you repeated exposure to more people.

If you're not sure what topics to cover, think about the common questions and concerns you hear from your patients. You might do a talk about how chiropractors help with headaches. Or address the common concerns or reasons people hesitate to see a chiropractor.

You can also cover seasonal topics, such as how adjustments can reduce pain (and therefore stress) during the holidays. At back-to-school time, you might host a talk on how chiropractic care can help student-athletes who are getting ready for their upcoming seasons.

Send attendees home with printed materials with your logo on them as a reminder of your practice.

5. Sponsor Local Events

Another way to get your name into the community is by sponsoring local events or sports teams. You might sponsor a local charity run or other events in the wellness niche. Sponsorship often means you can host a booth at the event, which gives you a chance to network with locals and share information.

6. Build Your Reputation

Every interaction you have with patients goes into building your reputation. One unhappy client can quickly threaten your credibility as a quality chiropractor.

Whether or not you pay attention to your reputation, your business has one. People talk in person and online about their experiences.

Monitor what's being said about your business. Check review sites and your social media pages.

Encourage your happy patients to leave positive feedback and high ratings for you online. Build out a testimonial or review page on your website to share the experiences of your happy clients.

If someone leaves negative comments about your business, address the issue.

7. Show Your Unique Offerings

What makes your chiropractic business different than your competitors?

Maybe you offer a unique type of adjustment or specialize in a specific type of chiropractic care. Perhaps your office has a soothing, spa-like feel. Or you may be a leader in the industry with extensive experience.

Whatever makes you different, make sure your clients and potential clients know about it. Use that unique aspect as a value proposition. You give your patients value because of that experience, service, or other exceptional quality.

8. Partner With Other Wellness Businesses

Seek out other wellness businesses in your community that aren't direct competitors. Examples include massage therapists and acupuncturists.

Work to promote one another to your existing client base. You might refer clients who could benefit from those services in addition to your chiropractic care, and the other business can do the same for you.

On social media, you can share each other's posts. You might partner to host a joint giveaway on social media.

9. Offer Rewards for Action

Reward the behavior you’d like to see happen. Rewarding patients who are willing to take action is a great way to reinforce your offices’ commitment to health. Be cautious of your state laws regarding compensation, but when applicable and appropriate; show your appreciation for actions such as referrals and follow through.

Try Chiropractic Marketing Ideas

Providing quality care is an integral part of growing your business, but you also need to use chiropractic marketing ideas to help more people hear about you. Getting referrals and building your reputation as a quality chiropractor in the community can help.

Check out our shop to find tools and resources to help, including a membership that can earn you more referrals!

10 Chiropractic Marketing Ideas to Increase Business and Sales

You studied hard, got your license, and gained invaluable experience. You believe in yourself and your chiropractic practice. So, why aren't new patients knocking down your door to find relief? 

Your chiropractic marketing may be to blame. And, needing a little help in this area is normal. 

You aren't a marketing expert. You're a chiropractor. You're also a business owner which comes with an abundance of responsibilities. 

But, you know that your business can't thrive unless you make a profit. And, the only way to do that is to bring in new customers and make them lifelong fans of your practice. 

Sinbad keeping it real.

You also are competing with other chiropractic offices. They may be targeting a similar audience or provide related services. How can you get the edge? 

Successful chiropractic marketing is the solution to these dilemmas. Chiropractic marketing can be a DIY pursuit, or you can outsource your marketing efforts to a digital marketing agency. What's best for your practice will depend on your availability, skills, and staff. 

So, if you're looking to implement new marketing ideas, then look no further. Read on to discover 10 marketing ideas to grow your business while increasing your revenue and new patients. 

Chiropractic Marketing: 10 Marketing Tips to Improve Your Business

Marketing is a vast field. It contains many different layers and elements that you can adjust and improve. Explore the following marketing ideas to learn how to bring in new patients and grow your sales. 

1. Utilize Social Media

As humans, we naturally love familiarity. Being on social media is more about brand awareness and recognition than producing sales. The more familiar patients are with your brand, the more trustworthy your practice will become. 

Create social media profiles based on which ones your target audience uses most. For example, if you're targeting professionals, use LinkedIn.

You can also purchase ads on social media platforms. Select which demographic data to target to reach your audience on these platforms accurately. 

Click to Get a FREE Pack of Social Media Graphics

2. Offer Supplemental Products and Services

While you're at it, use your social media profiles to show off the products and services your offer. It may be supplements, fitness equipment, or group coaching. Focus on the benefits your patients can expect by using the product or service.

This strategy successfully generates leads and can increase your sales.

Your practice website can (and should) have a shop or store to generate additional revenue channels.

3. Create Useful Content

People are smartening up to traditional sales tactics and pitches. They don't want to be pitched to or sold anything. Instead, they want to connect and learn. 

Adhere to your customers' needs by educating them through blog posts. You can also guest blog for another company to gain brand awareness and leads. 

Content will also help to improve your website traffic. And, as your traffic increases, your search engine ranking can also go up. You can reach a wide range of people who can then help you to improve your local rankings as well. 

Using video is one of the best ways to spread your unique healthcare vision.

4. Get Referrals

Develop a referral program for your customers and other medical professionals. For customers, offer a discount or reward for referring a friend or family member. Advertise the referral program on social media, via email marketing, and your website. 

For medical referrals, you'll need to build up a professional partnership. Explain the benefits of your services, automate your referral process, and educate yourself on how to market to other doctors.

5. Build Community Relationships

People love supporting companies that support a higher purpose. Getting involved in the community is a perfect way to show patients that you care. 

Create and build community partnerships.

Support other local businesses by highlighting your favorite healthy restaurants on social media.

Offer lunch and learns to community agencies and companies. Provide free advice and expert wellness tips. 

6. Email Marketing

Email marketing is cost-effective and promotes brand awareness and conversions. It also reminds patients that your practice is still thriving. 

Use email marketing to provide your patients with educational materials, promotions, and company updates. A monthly newsletter is also a beneficial way to engage with your patients.

Grow your email list by offering discounts on your physical products in exchange for their email address. 

Click to get a FREE Email Newsletter Template

7. Press Releases

Traditional marketing tools shouldn't be ignored. Word of mouth marketing, traditional ad space, and press releases can still help you to grow your chiropractic firm. Press releases will help you to reach your target audience and promote brand awareness.

Create press releases when something exciting or out-of-the-norm occurs at your practice. For example, if you win an award, complete a community project, or write a book. 

8. Develop a User-Friendly Website

Website design can influence your search engine ranking, your website traffic, and your conversion rates. Develop a user-friendly website by using a simple, fast-loading design. Your website's menu should also be easy to navigate and include only the necessary information.

Your website can also include videos, meaningful images, and testimonials. Having a "schedule an appointment" feature will also help to streamline the conversion process. The easier it is for customers to contact and schedule an appointment, the better it will be for business.

9. Set Yourself Apart

Your competition can be stiff (no pun intended). 

To truly succeed in your market, you'll need to set yourself apart. What makes your practice different? 

Is it your experience? Maybe you have a piece of equipment, testing tool, or service other chiropractors don't offer. Or, do you holistically approach chiropractic?

When creating your unique value proposition, always keep your target audience in mind.

10. Ask for Reviews

Patients and customers trust each other more than they believe in marketing tactics. Ask for reviews from all your patients. Encourage them to review your practice on social media, Google, and websites like Yelp. 

Asking for reviews is also essential for your reputation management. Many disgruntled customers express their frustrations by leaving negative reviews. Asking for positive reviews balances out these negative reviews.

Stay up to date about your online reviews. If you do receive a negative review, work to amend the patient's concern. Often, the patient will respond positively and be willing to find a resolution. 

Chiropractic Marketing a Pain in the Neck?: Gaining Support

These chiropractic marketing tips will help to put your practice on the map. They can also improve your reputation and increase your profit. 

But, your marketing efforts can be even more successful by hiring a digital marketing agency. Helpful guides and resources can also help to improve your marketing efforts. 

Want to become the chiropractor other doctors refer to? Sign-up for a monthly or yearly membership for a step-by-step guide to learn how to increase your medical referrals.

Delivering Value for Chiropractic Success- Episode 44

Tip: Deliver VALUE through your Chiropractic marketing.

One of the most important episodes we have ever released.

Learn why delivering value creates a successful chiropractic practice. Discover a variety of resources you can use to being making a greater impact in your community. Delivering value should be a core tenant of your chiropractic marketing.

As a chiropractor, you are an entrepreneur. You should explore all the tools available to decide how you can deliver the most value to your audience.

It could be social media, a lot of hustle, and a little grind. The most important step is to get started!

Addressing the 3 Big Hindrances to Chiropractic Referrals

Marketing your chiropractic practice can be difficult.

One way to you can immediately improve your marketing is by actively addressing the 3 big hindrances to chiropractic referrals. When you speak with an MD you should have a plan.
As a matter of fact, you should make it EASY from them to refer to your office. Learn an essential chiropractic marketing tip in this weeks episode.

Addressing the 3 big hindrances to chiropractic care will make your marketing more efficient, more precise, and more refined.