Why Investing in Industry-specific SEO is Important for Chiropractors- by Patrick MacNamara

Why Investing in Industry-specific SEO is Important for Chiropractors

When was the last time you actually leafed through a paper phone book to find a local business or service provider? If you’re like most of your potential patients, it’s been years since you even considered using that once common method to select a new service provider. 

Today, most patients look online to find whatever they need, so it’s vitally important for the health of your chiropractic practice that you appear at the top of local search results. The only way to accomplish that is to have a robust chiropractic SEO (Search Engine Optimization) strategy in place to ensure that your page ranks high with Google and other search engines. 

Most consumers never look past the first few items returned by the search engine, so if your site isn’t in the top two or three sites on the results page, you are probably losing business to your competitors. 

Many people think the key to ranking high is to pepper the site with a specific word or phrase (aka keyword stuffing), but this is actually detrimental to your objective since Google and most other search engines would consider this the hallmark of a spam site. 

Common words that have little to do with chiropractic will not help your site rank well when patients are looking for a new chiropractor, so using industry-specific words is crucial. However, patients may not always search using proper terminology, so you need to strike a balance between common usage terms and chiropractic terms. 

Using phrases rather than individual words may be helpful as well. You also need to be certain that the terms you select for your SEO keywords are different enough from your competitors’ terms to help you stand out while still common enough that consumers are likely to search for them. Achieving exactly the right mix of industry-specific keywords requires careful research and analysis. 

Effective SEO is actually a careful balancing act that mixes industry-specific key words and phrases, local data to ensure that nearby patients can find you and strategic links both within your own site and to external sites that help lend credibility to your site. 

Search engines consider keywords, their location on the page, the quality and variety of the site’s content and site links in their proprietary algorithms to arrive at a page authority for a specific site in any specific search. 

In addition, since most search engines, including Google, revise their search engine algorithm at least once or twice a year, strategies that once worked well may not provide the same results over time, so you need to revisit your SEO strategy frequently. 

There are hundreds of SEO consultants and “how to” books available, but very few have insider knowledge of the chiropractic industry that can help you when choosing the correct keywords. Typical SEO firms expect you to spend time teaching them about chiropractic and supplying potential keywords and phrases for them to test. 

In contrast, using an SEO firm like DCRank that already knows and understands the chiropractic industry inside and out allows you to bypass that lengthy education process and go right to content creation and testing to improve your search engine results.

You spent years becoming a chiropractor, and you want to devote your energy to helping patients and building your practice. Using industry-specific SEO practices can help you achieve more visibility in your local area without wasting time and resources on ineffective methods. 

Industry-specific keywords, both on your page and on linked pages combined with local data should form the cornerstone of your digital marketing strategy to ensure high visibility and a steady stream of new patients for a healthy business.

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Patrick MacNamara, DC, is an Apple aficionado, blogger, chiropractor, public speaker, web designer and WordPress consultant. He writes extensively over at Next Generation Chiropractor, a blog that teaches chiropractors how to successfully market their chiropractic practices using the Internet and social media.

50,000 Positive Chiropractic Messages- by The Evidence Based Chiropractor

This year we are on pace to send nearly 50,000 positive messages of outreach to physicians (MD's and DO's) worldwide through our members.  Reaching out in an motivational, educational, and research-based fashion enables our members to build referral relationships.  Are members are setting the foundation for next generation of chiropractors today.   It is time for us to gain cultural authority.  It does not mean we need to "add" to chiropractic, but rather highlight and promote the unbelievably safe, effective, and powerful chiropractic adjustment.  

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-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world.  Our service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

Opportunities Abound. Many MD’s don’t know any chiropractors.

     When I began reaching out, engaging, and meeting with medical doctors in my community I was shocked that many told me they didn’t know a single chiropractor.  First, this indicated that they were not actively referring to any chiropractors because they did not have an ongoing professional relationship with anyone.  Furthermore, even if they were not actively referring, when their patients requested to see a chiropractor, or asked for a referral, these doctors did not have anyone which they would recommend.  I saw this as a huge opportunity for me, and now for you. 

    As I consistently engage and educate medical professionals through research, my goal is to build an active referral relationship.  However, even if the physician is not actively referring, it is imperative for me to position myself as their leading candidate when their patients request a chiropractor.  These two factors make it a “no-brainer” to build relationships with the other physicians in my community.  My experience has led me to the discovery that relationship building through research is the most effective and affordable way to procure these referrals.  What if a consistent stream of new patient referrals was waiting on table and all you need to do is begin building a relationship?  I want to help you build your referral base through research.  Contact me to get started today.  Affordable and effective relationship building starting at $25 per month.  

The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession.  The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals.  Join us and lets grow chiropractic together.

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