Effective Chiropractic Patient Communication

We live in a world where access to email, twitter, instagram, Facebook, and google have become a part of our everyday communication. This has given all of us unparalleled access to our patients lives and made it easier than ever to communicate with them. In a perfect world we are able to put out a message through a single channel and it automatically delivers this message to every patient in our audience with a single click. Unfortunately, you may have noticed this is not exactly how things work out! 

Often our lives are so consumed with technology that messages and communications can lost in the shuffle of our feed, or in the case of Facebook; may only reach 1/1000 of your audience! Targeted ads can be complex and surprising expensive if you are not familiar with their intricacies. And how on earth are you able to send patient birthday messages and re-activation notices? Surprisingly, best choice for birthdays, holidays, and reactivations are our traditional print cards. 

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Look, I know a lot of chiropractic postcards look dated, tacky, and probably don’t position your office in a way you are proud of. That is why I recently developed a new set of Patient Communication Cards to provide a modern touch to a classic message. Whether its a birthday, holiday, or you are going through your patient database quarterly to send re-activation reminders, I have you covered. Our card are elegant, modern, and affordable.

In the day and age of our modern technology it actually is a HUGE advantage to send out personalized, signed cards to your patients.

It won’t get routed to their spam folder or lost in some algorithm of pay ads. By sending a card you are taking a stand and making a personal connection with your patients which they are sure to appreciate. 

If you haven’t had the opportunity to check out our Patient Communication Cards then I encourage you to do so right here. As a special limited time offer you can also get 10% of your order by using the coupon code ‘chiropractor’ at checkout. All of the elegance, modern design, and timeless message you have come to expect from The Evidence Based Chiropractor.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

Chiropractic Patient Communication Postcards are Now Available!

Patient communication is the foundation of every Chiropractic office. Our elegantly designed postcards deliver your message in a modern way. Birthday, Holiday, and Reactivation cards are available now in packs of 100. 

Learn more and update your communication tools today by Clicking HERE!

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

How Your Reception Area can Build Trust, Inspire Patients, and Generate Revenue!

A while back when I was opening my first practice I began design my reception area. I purchased a nice flat panel television, great seating, and fantastic wall art.  However, when I began to look for a video to play on my new tv I was shocked at a the results. Cheesy graphics, outdated images, and poor voiceover work was not what I had in mind! Wasn’t there something with a clean, modern touch that delivered a message I could be proud of?  

If you have felt the same way, then I am happy to say your search is over. We both know how important initial impressions can be. In “Blink”, Malcolm Gladwell taught us that decisions and impressions literally happen in an instant. Positioning your office is NOT just about external communication, but also internal communication. 

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Your Reception Area has the potential to:

• -inspire patients
• -position your office
• -set the tone for their experience
• -reinforce their decision
• -provoke the desire to refer! 

It is not necessary to pay hundreds of dollars per month for video content. It is also not necessary to compromise your image and deliver a message which is incongruent with your practice style! “The First Step: A Patient Inspiration Video” is designed from the ground up to provide an elegantly modern aesthetic with the foundation of timeless inspirational quotations. Packed with over 100 inspirational quotes this video will delight, inform, and inspire your patients.

Click HERE to join our mailing list and be the first to know when The First Step is available!

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today

A Sneak Peek at Our Upcoming Patient Inspiration Video- by The Evidence Based Chiropractor

Last year I released a set of Chiropractic Prints which chiropractors around the world have used to upgrade and modernize their office decor. However, one item kept creeping back into my mind: the patient education video.

Many chiropractic offices have a flat screen tv in their reception area; including my office. But finding a well-produced, inspirational, modern, elegant, and educational video to play on my tv was a challenge. The videos which I found either looked extremely dated or did not resonate with my practice style and philosophy. Well, I am happy to announced that this problem is soon to be solved.

Soon, I will be releasing The First Step: A Patient Inspiration Video.  This will be a DVD video which contains information and quotations which are inspirational and motivating. Patients will know they are in a positive healing environment without any of the 'baggage' present in some of the other videos on the market. Below is a sneak peek at some of stills from the video. I love this new product and I hope you like it too.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

Beta Testing the New Orca Health SPINE DECIDE iPad app- by The Evidence Based Chiropractor

In previous posts you have heard me praise the Spine Decide iPad as one of the top chiropractic related applications available for practicing chiropractors. A few months ago I was approached about beta testing an all-new, updated version of their application. I jumped at the chance!

Essentially, the Spine Decide application provides an unbelievable patient education interface and tool. I literally use it everyday in practice. The graphics/charts/pictures are the best quality I have ever seen in a healthcare application. Additionally, from directly in the application, you can email your patients specific information regarding their condition with a few very simple clicks.

Now, with their upcoming release, they have enhanced a ton of features and added even more benefit. Perhaps unbelievably, they have kept the interface clean and easy to use with literally zero learning curve.  The functional ability, elegance, and easy of use make this application the best chiropractic related tool available for your iPad. Check it out here and let me know what you think.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.