Impact, Thought, Connection- Improving Your Chiropractic Message

Patients perceived “satisfaction” begins as soon as they start interacting with your office. From the moment they enter your door, their experience will shape their perception. This is why its imperative to not underestimate your office aesthetic. Small changes to your office decor can make HUGE changes in your (subconscious) patient communication. By reading this, you should have a great idea of where to start to improve your in-office communication and you will learn about impact/thought/connection. 

If you are not a graphic designer or interior decorator (and I will assume you are not) then your problem may start right there.

Are You?

1) a Graphic Designer

2) a Interior Decorator

3) a CHIROPRACTOR

As a chiropractor, you are consistently trying to build trust, rapport, and build a patient-centric practice by communicating both in your office and out of your office. Today we are going to focus on in-office communication. More specifically…. your walls. 

If you are like most chiropractors, then either you or your spouse decorated your office. With visions of a professional healing space that would leave Dr. Gupta jealous, you start piecing together an office. Very quickly you see the same old chiropractic art for sale. As a matter of fact, I believe if you look close enough, you can see some of these posters in the background of photos with B.J himself adjusting. 

You are hoping to get your chiropractic message across to your patients. You would like build trust and rapport. Then you need to package it in a powerful and modern way. 

We both know that people will PUSH back again new ideas. They may have been skeptical coming into your office to begin with. They may have had a family member or friend dissuade them from coming in. With this in mind you can see how important it is to position your office IMMEDIATELY after they walk into the door.

When they look up from the reception area are they viewing information which is confusing and doesn’t make sense based on their current state of knowledge?  

OR

Are they looking up at timeless messages of health and wellness from undisputed leaders of healthcare as we know it? 

By using classic and timeless messages in combination with a elegant and modern aesthetic you will be significantly impacting the patients’ view and perception of your office; and therefore your care. 

To make a positive impact immediately with your patients through visual media you will want to accomplish 3 primary tasks-

1) Impact

2) Thought

3) Connection

Research has proven that we have a “gut reaction” to stimulus within .10 second. This often leads to our longterm thoughts on the subject. So, first you need to make an IMPACT. This can (and should) be done with elegance and grace. The design of your art will determine this. Take a look around your office- is the impact your making a positive one based on the visual media?

Second is THOUGHT. After the impact is made, the patient will read and think about the content. If the content is new or appears on the surface to not be inline with their beliefs then you will never make it to step 3!  However, if your messages are timeless and classic, then the reaction is very predicable. They will think about the content, internally agree with the content and then proceed immediately to step 3.

CONNECTION- Connection is when you have made an impact and stimulated a thought that leads to a feeling of “I belong here” or “I feel comfortable here”. This is absolutely essential when building trust and rapport. Starbucks thrived on this concept, they called it the “third place”. 

I am sure it is now crystal clear to you how important the choices of art in your office truly are. For the docs like you, who have read this article, and care about how they position their office to their new patients, I am offering a 10% discount on any of our Chiropractic Prints. Simply use the coupon code “chiropractor” at checkout. 

Make these small changes and make a HUGE difference is the positioning of your practice. To start making these changes today simply click here. 

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

New Chiropractic Posters Coming Soon!

Elegant and modern design with a classic message. Our new chiropractic posters are perfect for your reception area, examination rooms, or adjusting rooms.  See a sneak peek below-

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

How Chiropractic Posters Can Inspire Your Patients!

Exude a modern edge with our chiropractic posters

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Lets face it, the reception rooms in many chiropractic offices look as though they got stuck in 1965. Some docs routinely update the carpet, change out chairs, and develop a better workflow around the front desk; but what about your walls?

Most people develop opinions very fast.  I'm talking like split second fast. Malcolm Gladwell's book Blink goes into this phenomenon in heavy detail.  Without even "thinking" your patients are developing thoughts, attitudes, and exceptions about your practice when they first walk through your doors.  This is a huge opportunity to set the stage for premier care. Or, conversely, it is a huge opportunity to develop an initial psychological hurdle to health. Personally, I want my patients to not only walk into my office with a sense of trust, but also with the desire to nurture the seeds of healing.  The message which you convey on your walls influences your patients more than you realize!

As I began to furnish my office I was struck with the lack of modern, well designed, educational, and relevant chiropractic office posters. So with the assistance of the leading design firm Harbr, I was able to develop our set of chiropractic posters. These chiropractor posters are actually more akin to a high-quality print than a traditional poster. We use extra thick paper to capture the highest image quality possible.  Then we ship them rolled in damage resistant tubes so they are ready to hang upon arrival at your office.  

Your patients are making split second judgement and decisions based upon your office decor. Inspire a setting of health and healing with our chiropractic poster set. Don't miss an opportunity to impact your patients perception of your office in a positive way!

Simply click here to purchase our beautiful chiropractic posters either as a set or a la carte. Orders will ship tomorrow.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today

Beautiful Chiropractic Posters- by The Evidence Based Chiropractor

Are you walls filled with iceberg posters and graphics which looks like they were developed in 1970?

A few months ago we released our first series of chiropractic posters.  These have been an absolute hit and I have literally sent posters to chiropractors around the world.  Perhaps your office needs some updating, maybe your adjusting rooms or reception areas need a refresh, or you are tired of your old posters and want to exude some elegance; if these statements resonate with you then I suggest taking a look at our print set.  Tools for the modern chiropractor.  Brought to you by The Evidence Based Chiropractor.  Upgrade your office today!

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-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession.  The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.