The Future of Social Media and Chiropractic: 5 Trends to Follow This Year

Feb 17

Are you looking to increase your social media presence? Online marketing is an effective way to grow your chiropractic business.

Learning about the future of social media helps you focus your attention on activities that will get results.

Building your social media presence can help you get more website traffic. It can help grow trust among followers and encourage people to schedule appointments.

Check out these five ways to use social media for your chiropractic business.

1. Build a Community

Social media for businesses isn't just about pushing out content. It's about building a community and connecting with your followers.

Interact with people who follow your pages. Respond to comments and messages on social media.

These types of interactions build a sense of community and make people feel comfortable with you. Your practice is a reflection of the amount of people who know, trust, and like you. Building a community of people online is one of the fastest ways to grow.

2. Use Video

Are you keeping up with the 87% of marketing professionals who use video?

If you're not using video, you're missing out on a huge opportunity to grab and hold attention.

Getting videos in front of your audience gives you a way to build relationships. When people see you, your staff, and your office on video, your practice becomes more familiar. They gain comfort when they can see what you're about.

It's also an effective way to deliver content the way users want to see it. Videos are easy to consume, so people can learn about your business while on the go.

At The Smart Chiropractor, we provide training for how you can shoot super impactful videos for:

Motivational Monday
Testimonial Tuesday
Wake Up Wednesday
Tactical Thursday
Favorites Friday

Social media platforms make it easier than ever to incorporate video. Instagram and Facebook let you add videos to your stories.

You can also do live videos on both platforms. Lives work well to promote special events you do at the office.

Live videos also strengthen relationships with followers. People can chat with you while you're live, so you can answer questions immediately and interact with viewers in real-time.

3. Provide Education

A central part of your social media campaign should be educating your followers. Providing educational health information introduces people who aren't familiar with it, and it establishes you as a chiropractic expert.

Statistics show that about one in four people think that chiropractic care is dangerous (which is crazy!). Over one-third aren't sure if it's dangerous.

By providing education through friendly, relatable content, you can help build trust in chiropractic care. Your content can help change minds and educate people on what's involved in assisting them to overcome concerns.

4. Take a Local Approach

Your chiropractic practice relies on local clients for business. Focus your online marketing and social media efforts on a local level.

Partner with other local businesses in the wellness field to promote one another on social media. You might invite a nutritionist to take over your Instagram feed for the day. Maybe you work together with another wellness business to create an educational series that you both promote on your channels.

These promotional techniques expose both of your businesses to new local followers.

Use local hashtags and keywords on social media, including your city, state, county, and key features of your local area. This helps people find you online.

5. Set Yourself Apart

Your social media channels give you the perfect platform to show your personality. Use them to explain why your chiropractic office is the best local choice.

Showing your face and letting your personality shine is one of the best ways to do this. Highlight your key office staff members as well.

Creating a branding guide helps you post consistently to create a specific tone for your business. If you're marketing to busy professionals, your phrasing and content might be different than it would if you were targeting millennials.