The Future of Social Media and Chiropractic: 5 Trends to Follow This Year

Are you looking to increase your social media presence? Online marketing is an effective way to grow your chiropractic business.

Learning about the future of social media helps you focus your attention on activities that will get results.

Building your social media presence can help you get more website traffic. It can help grow trust among followers and encourage people to schedule appointments.

Check out these five ways to use social media for your chiropractic business.

1. Build a Community

Social media for businesses isn't just about pushing out content. It's about building a community and connecting with your followers. 

Interact with people who follow your pages. Respond to comments and messages on social media. 

These types of interactions build a sense of community and make people feel comfortable with you. Your practice is a reflection of the amount of people who know, trust, and like you. Building a community of people online is one of the fastest ways to grow.

2. Use Video

Are you keeping up with the 87% of marketing professionals who use video?

If you're not using video, you're missing out on a huge opportunity to grab and hold attention.

Getting videos in front of your audience gives you a way to build relationships. When people see you, your staff, and your office on video, your practice becomes more familiar. They gain comfort when they can see what you're about.

It's also an effective way to deliver content the way users want to see it. Videos are easy to consume, so people can learn about your business while on the go.

At The Smart Chiropractor, we provide training for how you can shoot super impactful videos for:

• Motivational Monday

• Testimonial Tuesday

• Wake Up Wednesday

• Tactical Thursday

• Favorites Friday

Social media platforms make it easier than ever to incorporate video. Instagram and Facebook let you add videos to your stories. 

You can also do live videos on both platforms. Lives work well to promote special events you do at the office.

Live videos also strengthen relationships with followers. People can chat with you while you're live, so you can answer questions immediately and interact with viewers in real-time. 

3. Provide Education

A central part of your social media campaign should be educating your followers. Providing educational health information introduces people who aren't familiar with it, and it establishes you as a chiropractic expert. 

Statistics show that about one in four people think that chiropractic care is dangerous (which is crazy!). Over one-third aren't sure if it's dangerous.

By providing education through friendly, relatable content, you can help build trust in chiropractic care. Your content can help change minds and educate people on what's involved in assisting them to overcome concerns.

4. Take a Local Approach

Your chiropractic practice relies on local clients for business. Focus your online marketing and social media efforts on a local level.

Partner with other local businesses in the wellness field to promote one another on social media. You might invite a nutritionist to take over your Instagram feed for the day. Maybe you work together with another wellness business to create an educational series that you both promote on your channels.

These promotional techniques expose both of your businesses to new local followers. 

Use local hashtags and keywords on social media, including your city, state, county, and key features of your local area. This helps people find you online.

5. Set Yourself Apart

Your social media channels give you the perfect platform to show your personality. Use them to explain why your chiropractic office is the best local choice. 

Showing your face and letting your personality shine is one of the best ways to do this. Highlight your key office staff members as well.

Creating a branding guide helps you post consistently to create a specific tone for your business. If you're marketing to busy professionals, your phrasing and content might be different than it would if you were targeting millennials.

The Future of Social Media

Understanding the future of social media for chiropractors helps you gain traction and surpass your competition in online marketing. Providing education, connecting with followers, and being unique all help you build a strong online presence.

Looking for more ways to take your chiropractic business to the next level? Check out our free tools and our membership options to get the resources you need quickly.

3 Simple Steps to Grow Your Chiropractic Facebook Page

3 Simple Steps to Grow Your Chiropractic Facebook Page

1) Post daily

Consistency is absolutely crucial on Facebook. They continuously change their algorithms and interface, but consistency never gets old or phased out of production.  

Back in my day (cue old man voice) you were able to get a 100 percent reach. That means if I had a thousand people follow The Evidence Based Chiropractor and I put out a post; all thousand people saw it. 

Those are what we refer to as the good old days because now 8%, at maximum, see a post. So if you have an audience of 1000 people and you make a post, maybe 80 people are seeing it. So does this mean you shouldn't bother posting? Of course not! It means you need to post consistently!  You do not want to go two weeks between posts because at the end of the month your overall reach might look like 20 people, which is unlikely to make an impact. So how are you going to come up with enough content to put out consistently? That's where curated content comes into play.

2) Curated Content 

You don't have to create everything yourself. Curated content is content that you haven't personally created, but rather excellent content that you found, that impacted you, and you are sharing with your audience. You may share stuff that's cool, that's interesting, that's controversial. It really whatever you want to do. 

3) Use Facebook Live (video) 

Video reigns supreme. The algorithm on Facebook current favors video over text, pictures, and links. Basically, a video post reaches MORE of your audience. You may choose to create your own video, go Live, or even share someone else's video (see curated content above). There are two painfully simple things to keep in mind when shooting video- lighting, and audio. Making sure your space is well-light, and that your sound is loud and clear are the two most important aspects of shooting watchable video. 

But as with everything moderation is best. Mix it up a little bit. Create some of your own content, share the most impactful things you find, and don't hesitate to turn the camera around and tell your story via video. That's what the Facebook algorithm likes to see and how you can grow your chiropractic Facebook page. 

Building Your Chiropractic Brand on Social Media

Building your brand with social media. These days is crucial to market your chiropractic practice online. I want to offer two tactical tips for you to grow your practice in 2018 by building your brand on social media. 

Also, you can check out the long-form portion of this in the latest issue of Chiropractic Economics. 

Number one- every time that you are out in your community focus on highlighting somebody else's business. So take out your smartphone. Take a picture when you are eating lunch at a healthy local shop, when you're grabbing groceries at Whole Foods, etc. Start to showcase other people's businesses by tagging them in your photos on Instagram and Facebook. I can guarantee that they will then share that content with their audience. 

Tactical tip number two is to interview other business owners in your community. A yoga studio, a pilates studio, perhaps even a physical therapist or another healthcare professional. Reach out and start to schedule interviews with them that you can stream on Facebook Live. Or if you're uncomfortable on camera, simply use the audio and post it as a podcast or blog.

It will help you build your brand (and goodwill) in your community. You will be able to get more eyes on your content and also help you make relationships to get more patients exposed to your practice and your clinic. There you have it! Two tactical tips to build your brand on social media. 

Top Chiropractors to Follow on Social Media

If you are like, well… pretty much everybody, then you spend more time than you care to admit on social media.

Why not make it productive? Below you will find the top chiropractors to follow on social media.

We all know that social media/having an online presence is an essential part of building your influence, impact, and patient base in a modern chiropractic practice. Basically, social media is no longer a "choice", but needs to be the foundation of your marketing strategy.

Below is a list of chiropractors who you should already be following. If your not, (hint: now is the time!). They provide tons of knowledge and insight each and everyday.

I mean, lets get real. Social media marketing, click funnels, chiropractic social media management, chiropractic Facebook post ideas, social media marketing articles, content creation systems, and what we can basically classify as "internet marketing" is enough to make your head spin.

But, by following these top chiropractic entrepreneurs you can get a crash course in how to market your chiropractic practice at the highest level.

We all know that we are a combination of the 5 people we spend the most time with. Make your time on social media count by spending time with chiropractors who are making big things happen.

The Chiropractic Philanthropist is a Podcast. It's about giving back. No BS. Struggles and Lessons Learned in Life and Practice and WHAT"S WORKING!

The world's best social media content library and network amplifeier for natural health care professionals.

Improving health through API's revolutionary Posturology system: Spinal Alignment, Postural rehabilitation, & Posture Habit Re-education

Beau Pierce is a Doctor, Father, Activist and Entrepreneur. His life's mission is to inspire and empower you to become your best version of yourself

We build Propaganda Marketing Machines that distribute your unique message into the world to manufacture desire & trust in order to turn leads into sales.

Raw Chiropractic Info, Tips and Tricks to Grow your Practice.

Helping Chiropractors Grow Themselves and Their Practices

Dr. Woolner is an author, speaker, chiropractic physician and helps people radically improve their health, naturally.

ChiroCandy: The Podcast Of Sweet Chiropractic Success | Inspiring & Equipping You To Think Like A Marketer.

Crush'n It- Chiropractic Marketing Podcast

Our Purpose Is to Empower As Many Families As Possible To Achieve Their Full Expression of Health Through Natural Chiropractic Care

Spinal Hygiene Doctors are Chiropractors who are passionate about taking the concepts of spinal hygiene and lifetime spinal wellness to the world!

I teach entrepreneurs how to build their influence and build their business using the powerful connection tool of story.

Expert interviews, marketing tips, and business mojo, for both new and experienced Chiropractors.

Social Media Strategist, Technology Tricks and Chiropractic Marketing Power Hacks from your ChiroSocialTech.

Dr. Alex Vidan is committed to bringing you better health and a better way of life by teaching and practicing the true principles of chiropractic wellness.

Media/News Company in Mill Valley, California

LVRG: Chiro Marketing & Business Strategy is a forum, think tank, and idea platform for the modern chiropractor in the ever changing arena of Marketing, Media and Business Growth.

Are you a health professional who's burned out in practice? Join my community, so you can learn how to build your practice with more freedom.

Creator The Perfect Patient Funnel System for DC Practice Growth: PerfectPatientFunnel.com

Laurence Tham is a co-host of the acclaimed "The Wellness Guys" podcast and founder of Drive Your Practice. His messaging, marketing, and communication skills are unmatched. Dr. Tham also consistently puts out awesome video content to help you grow your practice.

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Love Twitter?

Hit these docs up and start a ruckus below:

• VanBurf Media

• The Inspired Chiropractor

• ChiroSocialTech

• Tabor Smith- Spinal Hygiene Doctor