The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 8/6/14 Jeff Langmaid 8/6/14

MD Meeting Keynote Presentation- by The Evidence Based Chiropractor

Are you looking for an elegant, thoughtfully designed, research packed presentation for meeting with local physicians?

If so, our new MD Presentation is for you.

Whether you are speaking to a large group of Primary Physicians or you have a one-on-one meeting, be prepared with this MD Presentation.

Elegantly-designed, research-based, and complete with presenter notes. This presentation touches on the current state of spine care, spinal anatomy, challenges with the current treatment options, chiropractic research, and how to move forward with a referral relationship.

At a robust 52 slides, this presentation can be pared down for when you have limited time or used in full when time is not an issue. Loaded with highlights of current research, this is a compelling tool to have at you disposal as you meet with Medical Doctors in your community.

Download your copy HERE.

-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 8/5/14 Jeff Langmaid 8/5/14

The First Chiropractic Adjustment- by The Evidence Based Chiropractor

In September of 1895 in Davenport, Iowa the first chiropractic adjustment was delivered to William Harvey Lillard by D.D. Palmer. As we understand it, D.D. Palmer was a magnetic healer who had explored a variety of health sciences throughout his lifetime. Mr. Lillard was a janitor who happened to tell Palmer that his hearing was greatly reduced after a spine injury some years earlier. Upon examination, Palmer found a "bump" or lump between the shoulder blades of Mr. Lillard. After "racking" the vertebrae back into position Mr. Lillard experienced a great improvement in his hearing.

The first adjustment was given not for back pain, but for a systemic manifestation of a vertebral (and ultimately nervous system) injury. In many ways this first adjustment was the beginning of a great chasm within chiropractic care. Do we provide care for the spine, the body organs/systems, or perhaps, even both?

It is my opinion that chiropractic is the greatest, drugless, conservative health care profession which has ever been discovered. D.D. Palmer may not have been able to truly grasp the breath and depth of his accomplishment. Over 100 years later, we have been able to stand on the back of giants such as D.D., B.J., Barge, Gonstead, Thompson, Gold, etc.. Our profession at its most basic level is the most effective, safe, and cost-effective healthcare option for neuromusculoskeletal complaints. But, perhaps as research continues to advance, we will be noted for achievements of even greater significance.

Jeff Langmaid 7/29/14 Jeff Langmaid 7/29/14

Low Back Pain: Tylenol is No Better Than Placebo - by The Evidence Based Chiropractor

A new research study from the Lancet has shown Tylenol, or more specifically the active ingredient paracetamol, to provide no added relief when compared to placebo for acute low back pain. The study is a double-blinded, randomized-controlled trial, which is one of the highest classes of research.

For many people with acute low back pain; Tylenol is one of the first recommendations from their Primary Care Physician. This study finds that we should question the universal endorsement of paracetamol. Did you know that previous research studies have found chiropractic care to be one of the most safe and effective treatment options available for acute low back pain? Often, primary care providers unfortunately rely on the status quo, which is this case would be the prescription or recommendation of paracetamol for acute low back pain. However, evidence based guidelines indicate that chiropractic care may be a superior option.

Jeff Langmaid 7/29/14 Jeff Langmaid 7/29/14

Fake Surgical Hardware Used in Thousands of Spine Surgeries- by The Evidence Based Chiropractor

A surgical group in Southern California is facing a lawsuit which alleges they used fake surgical hardware in thousands of spine surgeries. Some of these parts were created in a small machine shop for a few hundred dollars and billed to insurance companies for well over $12,000. Allegedly, the surgeons using this hardware were granted huge kickbacks.

The full investigative article can be found HERE.

This is just one more reason why we, as chiropractors, need to develop interdisciplinary referral relationships. The patients of the doctors above were exploited for monetary gain and fell into the cracks of our healthcare system. If we are able to build relationships with other physicians in our communities then we will be in the best position possible to make the appropriate referrals for our patients who are in need of surgical intervention. Hopefully, we are able to save our patients from the devastating consequences of visiting physicians like the ones outlined in the article above.

Jeff Langmaid 7/25/14 Jeff Langmaid 7/25/14

Referral Patterns of Primary Care Physicians and Chiropractors- by The Evidence Based Chiropractor

Our July 2014 MD Research Brief is set to look at a piece of research from BioMed Central titled, "Referral Patterns and Attitudes of Primary Care Physicians towards Chiropractors". This should be considered essential reading for any chiropractor looking to establish interdisciplinary referral relationships.

In short, they found that "87% of MD's reported that their patients had asked them for information about chiropractic, and clause to 75% of PCP's have patients who have requested a referral to a chiropractor". This is great information. We can concluded that nearly every (over three-quarters) of PCP's have patients interested in chiropractic care. However, they also found that "only 24% of DO's and 29% of MD's had themselves formally referral a patient to a chiropractor". This is a huge opportunity. Patients are asking about chiropractic care and their PCP's are making scant referrals. By building the relationships with these physicians and showcasing the efficacy, safety, and satisfaction associated with chiropractic care, you can position yourself as their first referral choice. Our friends and neighbors are counting on us. We provide one of the best conservative care options in the history of healthcare!