Streamline Your Chiropractic EHR/EMR for Maximum Efficiency- by The Evidence Based Chiropractor

Free Chiropractic Templates Now Available on drchrono

Too many chiropractors have wasted thousands of dollars on electronic medical records that are inefficient, cumbersome, and ultimately not adequate for complete documentation. 

Just yesterday we released a free set of updated templates on drchrono which perfectly match our Chiropractic Forms Set.  Now you can have perfect congruence between your hardcopy and electronic notes.  Additionally, all the forms have been built directly from the AAOS guidelines for E/M coding.  Did I lose you there? Simply put, they are built off the documentation standards necessary to code and bill at the proper examination level. When you have the documentation in order you will have less insurance details, less staff time on the phone, and more money in your pocket. 

These forms are built for chiropractors who:

• want to streamline their office paperwork
• like saving time and desire less insurance denials
• are interested in a simple way to code exam's properly
• want to maximize reimbursement!

Stop guessing whether an exam should be a 99202, 99203, 99201, or 99204.  Download our free drchrono templates today and pair them with our Chiropractic Office Forms set.  

Pick up the pair today and receive 10% of our hardcopy Chiropractic Office Forms using the coupon code "chiropractor".

Find your FREE drchono templates by clicking here.  If you like the forms please give them a positive rating!

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Find our must read guest post on the "Modern Doctors Black Bag" by drchrono founder Daniel Kivatinos here

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today

Imaging Representatives Are a Hidden Key of MD Marketing - by The Evidence Based Chiropractor

Meeting with every physician in your community can be a challenge.  Some offices are just difficult to "get in to".  However, the perfect person to help you bridge this gap may be right under your nose. Imagine a individual who-

• knows every medical doctor in your community
• knows every front office staff member in your community
• spends all day building these relationships
• is not a pharmaceutical rep
• is more than happy to break the ice and set up an introduction for you
• does not charge you anything!

Enter the imaging representative.  Nearly every chiropractic office in the country has imaging representatives which visit to solicit business for their imaging centers.  Even chiropractic offices that take their own radiographs typically have representatives visit to promote the services of their MRI facilities.  These representatives can be a gold mine of information and connection.  

The imaging representatives know nearly every primary care practice in your community.  Typically, they also have very good relationships with the offices they visit.  Furthermore, they are usually very open to helping physicians connect with each other.  Next time your imaging representative comes into your practice you can simply ask them if they would introduce you to their favorite general practice offices in town.  Being in and out of offices all day, your imaging representative will have a great idea of the practices which would resonate with your message/practice. Using this knowledge to your advantage can make a world of difference when setting up formal MD meetings. You may choose to schedule this into your personal calendar, or you may choose to send your marketing representative. Utilizing your local imaging representative is one of the most overlooked physician outreach techniques. But they are often a source of qualified, focused knowledge which can greatly accelerate your progress with physician communication. 

Thank you Florida Chiropractic Conferences- by The Evidence Based Chiropractor

This past weekend I had the privilege to speak at the Florida Chiropractic Conferences Winter CE event.  It was held in Boca Raton and was a great opportunity to relax, learn, and meet other chiropractors.  I highly encourage you to attend a FCC event in the future. They put on a great program.  Additionally, thank you for all of the docs who attended the my talk in the main room on Saturday.  It was packed, and I had a fantastic time meeting some of you afterwards.  

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

How to Overcome the 3 Big Obstacles to Chiropractic Referrals- by The Evidence Based Chiropractor

Gaining traction with your MD Marketing

Without a plan, reaching out to medical doctors can be challenging.  Many chiropractors have spent time meeting with MD's only to see little progress in the way of referrals.  Often this is because they don't have a plan!  Like everything in life; when you have a plan and are prepared to execute, you will have far greater odds of success.  Through the years we have found that medical doctors have 3 big obstacles to initiating a chiropractic referral. Today we will touch on these 3 obstacles and how you can overcome them in your conversations. 

#1 - The Never Ending Long Term Treatment Plan

Almost everyone (including your local MD's) have heard stories of patients visiting a chiropractic office for mild low back pain and subsequently being prescribed a course of treatment which lasts months (or even years).  Certainly there is a place for long term care for certain patients.  Additionally, there are patients who are interested in chiropractic maintenance care.  I don't believe anyone would argue that point.  However, many physicians are under the impression, and ultimately fearful of making a referral, if they believe they are sending a patient to a physician who is going to possibly prescribe a long term plan for every patient.  I like to address this directly and let the MD know that ever patient in my office first goes through a initial trial course of care.  At the conclusion of the trial course of care we will re-evaluate and determine the next step.  Typically the trial course of care can run anywhere between 4-12 visits depending upon the presentation of the patient and the diagnosis.   

#2 Lack of Communication

Research shows us the communication between MD's and DC's is inconsistent at best. Case notes are the foundational tools of physician communication.  By simply sending case notes, it is unlikely that you will immediately receive a flood of referrals.  However, when you combine this with your monthly research brief and periodic meetings, you will have a potent combination of outreach and marketing.  Of course, when communicating patient information you must follow all local, state, and federal laws regarding protected health information.  Chiropractors often overcomplicate their case notes.  Simply, the physician wants to know- who? (patient name, date of birth), when? (date of service), what? (chief complaint), how? (plan of care).  This information should take up only a half page or so.  Nearly every EMR system can be programmed to export this data automatically for every new patient visit.  Some systems even allow the ability to fax directly from your workstation.  

When you consistently sending case notes the physician will become familiar with your name.  Additionally, they will begin to identify the great results you are getting in practice when they follow up with the patient!  Again, we have found that the combination of case notes, monthly MD Research Briefs, and periodic physical meetings are a fantastic way to build referral relationships. 

3# The Patient Vortex

Finally, physicians are fearful of patients being taken from their care.  Simply let the doc know that the research shows that patients receive the best results when their primary care physician and chiropractor are work together.  This simply statement shows that you intend to work in a collaborative fashion. 

A Final Word

By addressing these 3 obstacles you will not only "ease" the mind of the potential referring physician, but also professionally position yourself.  Currently, only 11% of Primary Care Physicians report that they have made a formal referral to a chiropractor.  By using the formula above you will be putting your practice in a great position to receive referrals.

Would you like our complete FREE guide to MD Meetings?

In it you will learn

• -why should I meet with local MD's?
• -should I provide lunch?
• -how to set up the meeting
• -getting prepared for your meeting

Get your copy HERE.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

The Email Paradox - by The Evidence Based Chiropractor

Why Email Marketers are Getting Better Results Sending MORE Often

The biggest question regarding email communication is - how much is too much?  It takes a lot of hard work to develop an audience and the last thing most businesses want to do is alienate them by sending emails every other day; or gasp! every single day!  This is the great paradox of email marketing/outreach/communication.  

Well, contrary to what you may think, engagement actually increases significantly when people are emailed more often.  As a matter of fact, daily emails seem to generate the best engagement. But, there is a catch.  It must be valuable content!  When you are able to send relevant, valuable content with consistency you will see your engagement soar. This is a good thing regardless of your business.  However, if you fall into the trap of lazy, spammy, promotional emails everyday you will find a less than enthusiastic audience and high unsubscribed rates.  I must give credit to Ben Altadonna who has extolled the value of consistent communication for quite some time.   For more information regarding email marketing I highly recommend learning from Noah Kagan (employee #30 at Facebook, employee #4 at Mint),  Neville Medora, and within our own industry, Ben Altadonna. 

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.