Be first, Be noticed, Be the "go-to" chiropractor.

How do I established consistent referrals from local medical doctors?

Above is the question which came to mind roughly one year ago when I moved from Rhode Island to Florida, essentially re-starting my practice.  While many pieces of your marketing system must work together to yield results; the most important is consistent, educational outreach. 

Chiropractic referrals from Medical Doctors.

One shocking fact I discovered since beginning my program has been the lack of interdisciplinary communication present in my town.  I would estimate that over 50% of the MD's which I have sat down with stated they did not have professional relationships and/or had not met another chiropractic in town.  What an opportunity!  I would guess that many towns/cities have similar circumstances.  This means that by extending your hand, reaching out, and then delivering consistent education material; you can quickly become their "go-to" chiropractor and resource. 

EVERY chiropractor should add MD marketing to their current outreach program.  Many chiropractors I have came across don't do this simply because they lack the time or lack the access to high quality peer-reviewed research journal. If you are one of these doc's; please let us do the hard work for you.  For $25 per month you will receive a personalized, custom, research brief detailing chiropractic and musculoskeletal care .  Simply sharing these briefs with the MD's in your town will help establish (or build) the relationships which lead to referrals. 

Effective, affordable outreach to medical doctors designed and tested by a fellow chiropractor.  Join me, and lets grow chiropractic together. ​

Omnio iPAD App

Recently, I came across this absolutely fantastic app for my iPAD.  It is essentially a customizable medical textbook which is FREE and usable on my iPAD.  Companies creating products like this will bode well for this century's changes in health care.  Now if we can get some products like this which are chiropractic specific we will be in really good shape.  Any developers out there?  ​

Find the app at www.omnio.com ​

Orthopedic Surgeon's Attitudes Toward Chiropractic

The article below shows roughly 30% of orthopedic surgeons having a favorable attitude towards chiropractic. However, 81% think we provide effective care. It's time to bridge that gap by building interdisciplinary relationships through education! There has never been a better time.

Increasing interdisciplinary referrals will lead to an increase in chiropractic utilization and a reduction in surgeries on those who can benefit from our care. It all starts with building positive relationships.

http://www.ncbi.nlm.nih.gov/pubmed/19910864

Join us by the end of this month and receive zip code exclusivity AND a 30 minute implementation call in addition to immediate access to our Members Vault and your customized MD Research Brief.  Memberships starts at $25 with no contract!

-The Evidence Based Chiropractor is the fastest growing chiropractic outreach group in the profession.  The service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.