The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Chiropractic, Chiropractic Marketing Jeff Langmaid Chiropractic, Chiropractic Marketing Jeff Langmaid

The Evidence Based Chiropractor Launches a "Student Program"

Today I am proud to announce the launch of our "Student Program". Chiropractic students are taught the art, science, and philosophy of conservative spine care through a variety of fine institutions around the world.  However, many are unpleasantly surprised to learn that they do not know how to build a business once they begin their professional career.  Reaching out to other physicians in their community and building referral relationships is perhaps the most effective, elegant, and affordable way to build a practice.  The new Student Program at The Evidence Based Chiropractor is designed to provide students with many of the same features offered in our flagship membership as well as additional content made exclusivity for soon-to-be chiropractors.  It is available now, for free, to all Chiropractic Students.  

The "Student Program" features-

White Labeled Monthly MD Research Brief's

Building Your Brand - A Guide to Start Your Practice

The 5 Secrets to MD Referrals Report

The MD Meeting Report

and access to my Monthly Student Conference Call!

Learn more and join HERE. 

-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession.  The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

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Chiropractic, Chiropractic Marketing, Low Back Pain Research, Motivational Jeff Langmaid Chiropractic, Chiropractic Marketing, Low Back Pain Research, Motivational Jeff Langmaid

Maintenance Adjustments for Prevention Recommended by SPINE Journal- by The Evidence Based Chiropractor

A potentially earth-shattering study relating to the practice of chiropractic was released last year and you may not have heard about it...until now. SPINE Journal emphatically stated that maintenance (at a frequency of 2x month) adjustments to the lumbar spine may prevent future episodes of lumbar spine pain.   

Pain (VAS Score) and disability (Oswestry) scores were significantly reduced with the group receiving maintenance treatment.  In their own words,  "we suggest that maintained SM is beneficial to patients with chronic nonspecific LBP, particularly those who gain improvement after initial intensive manipulation to maintain the improved post-treatment pain and disability levels."

When powerful research such as this is produced for prescription medications, the pharm reps are banging down the door of every medical practitioner in the country.  However, aside from our promotion at The Evidence Based Chiropractor, I have not seen a single chiropractic organization mount a campaign which promotes this research to other medical providers.   

As chiropractors, we have an abundance of high-quality research which needs to be promoted and not left dormant!  This library of research will continue to build and it will be our task to make sure that others are aware of the value of our care.  

We have assisted hundreds of chiropractors (just like you) around the globe build referral relationships with other physicians.  Dr. Langmaid literally wrote the book on interdisciplinary referrals ("Marketing Chiropractic to Medical Doctors" is available worldwide on iBooks).  We are the unrivaled leaders in interdisciplinary outreach and marketing for a reason. 

Join us by the end of the month to receive zip code exclusivity and a FREE 30 minute implementation call!

The study- http://www.ncbi.nlm.nih.gov/pubmed/21245790

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world.  Our service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

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Chiropractic Marketing, Chiropractic, Motivational Jeff Langmaid Chiropractic Marketing, Chiropractic, Motivational Jeff Langmaid

Commitment and Consistency: The Heart of MD Referrals by The Evidence Based Chiropractor

Commitment and consistency are two of the most important aspects of interdisciplinary outreach.  In Robert Cialdini's book, "Influence: The Psychology of Persuasion", he outlines these factors as part of a 6 step system to influence.  Additionally, he touches on building Authority.  At The Evidence Based Chiropractor, we believe these factors play a crucial role in developing referral relationships.  Commitment and consistency with your monthly outreach (case notes and our Monthly MD Research Brief's) establish a continuity of outreach and drive the establishment of your local Authority on conservative spine care.   Case notes alone provide some degree of social proof, but monthly outreach with research is a key aspect to establishing authority as the local expert.  

By reaching out with commitment and consistency and positioning yourself as the local authority on conservative spine care, physicians will be much more likely to establish referral relationships with your office.  You may choose to accelerate this process by setting up some MD Meetings and building rapport through personal interaction.  Regardless of the path your choose, reaching out to other physicians in your community through research is the first step towards building long lasting referral relationships. 

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world.  Our service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

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Motivational, Chiropractic Marketing, Chiropractic Jeff Langmaid Motivational, Chiropractic Marketing, Chiropractic Jeff Langmaid

The Importance of Sending Case Notes- by The Evidence Based Chiropractor

On nearly every implementation call for members of The Evidence Based Chiropractor I receive questions about case notes.  Doc's are concerned about the how, what, when, and where about sending them to other physicians.  

case-notes.jpg

Often, they have been reluctant to do so because they don't want to send something amateurish or incorrect.  (Top priority is always to be in compliance with HIPAA and government law regarding sharing protected health information)

Research shows us that Primary Care Physicians received case notes approximately 70% of time when referred a patient to another MD.  PCP's only receive case notes 50% of the time when a patient is referred to a chiropractor.  

By sending case notes you are able to:

  1. Show off the results of your care

  2. Show that you are co-managing with the Primary Care Doctor

  3. Get an additional touch point of communication for branding/name recognition  

We recommend our members send case notes at 3 different times- Initial Evaluation, Re-Evaluation, and Discharge from Active Care.  Often these notes can be process and faxed directly from your EMR/EHR.

 

Your Case Notes should include:

  • Who- who is the patient? (patient name, DOB)

  • When- when did they visit your office? (date of service)

  • What- what did you find? (diagnosis)

  • How- how are you going to move forward?  (treatment plan)

As you can imagine, these items will usually take up less than a full page.  If a doc requests additional information, then you can by all means supply it; however, a vast majority of physicians prefer just the basics as they will look at this page in the patients record prior to entering their exam room.  

By supplying case notes you are increasing communication and "touches" with PCP's in your community, they can see the progress of your shared patients, and you are assisting your patients with keeping an accurate health record.

If you would like more information regarding case notes I recommend reading my book, "Marketing Chiropractic to Medical Doctors" which is now available worldwide on iBooks and Amazon. 

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world.  Our service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

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Chiropractic, Chiropractic Marketing, Motivational Jeff Langmaid Chiropractic, Chiropractic Marketing, Motivational Jeff Langmaid

The Facts Behind MD Referrals- by The Evidence Based Chiropractor

A few years ago, BioMed Central produced a wonderful paper which examined the referral habits of Medical Doctors.  Specifically, they looked at how PCP's refer amongst themselves, and also how they refer to Doctors of Chiropractic.  What they found may be some of the most important information currently available on building interdisciplinary referral relationships. 

Over 500 Primary Care Physicians took part in the study.  Surprisingly, over 80% of Primary Care Physicians reported that their patients requested information regarding Chiropractic.  Additionally, close to 75% had patients request a Chiropractic referral.  This is very good news as it shows the public has significant interest in Chiropractic care despite the fact that Chiropractic utilizations stands at a woeful 10% (on a good day).  

When referring to other Medical Doctors, the studies participants reported initiating a formal referral 99% of the time.  When referring to Chiropractors, the PCP's initiated a formal referral in only 11% of cases.  This proves that nearly all PCP's are comfortable making formal referrals, however, they are not making these formal referrals to Chiropractors.  

Finally, and most significantly, the researchers found that roughly 25% of PCP's have referred a patient to a Chiropractor.  Again, while this number is exceptionally low (considering the research on the safety and efficacy of Chiropractic care), it provides us with the information that-

1) Patients are asking their PCP's about Chiropractic care

2) 1/4 of PCP's have referred patients to Chiropractors

3) Only 10% of these referrals are "formal" referrals

In my opinion this study emphasizes the need for chiropractors to reach out to other physicians in their communities and build referral relationships. The public is inquiring about our services to their most trusted health professionals; their family doctor.  The onus is on us to build the relationships necessary for these PCP's to make the referrals to our offices'.  We have the research to substantiate our place in the health care world; now its time to reach "across the aisle" and make sure our neighbors are receiving the best conservative care possible.  

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world.  Our service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

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