The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 10/8/14 Jeff Langmaid 10/8/14

Top 3 Chiropractic Research Articles of 2013- by The Evidence Based Chiropractor

Last year, three landmark chiropractic research articles were released. But, like a tree in the woods; if it falls and no ones hears it, did it actually fall? We used these articles as part of our Monthly MD Research Brief's and our members were able to get the information out to thousands of MD's. Yet, many chiropractors are still unaware of this great research. Here are the top 3 chiropractic research articles of 2013-

“There was a statistically and clinically significant benefit to those patients receiving chiropractic manipulative treatment...”

“73% of participants in the SMC plus CMT group rated their global improvement as pain completely gone, much better, or moderately better, compared with 17% in the SMC group.”

“This is the first time that spinal manipulation was investigated in a double-blinded randomized controlled design showing clear superiority compared with placebo and NSAID.”

“HVLA manipulation can be recommended for the therapy of acute nonspecific LBP.”

“Final evaluation showed manipulation being significantly better than NSAID and clinical superior to placebo.”

“A systematic review of the literature done the next year concluded that spinal manipulation is a very safe and cost-effective option to treat lumbar disc herniation.”

“Both of the treatment groups had significant decreases in their NRS scores at 1 month with a 60% reduction for the Spinal Manipulative Therapy cohort and a 53% reduction for the Nerve Root Injection group.”

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

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Jeff Langmaid 10/7/14 Jeff Langmaid 10/7/14

Ever Wasted Time Meeting with a Medical Doctor? - by The Evidence Based Chiropractor

Have you had a disappointing meeting with an MD in the past?

Maybe you were shuffled through and received hardly a passing glance?

This has happened to many chiropractors who did not have the tools and training necessary to maximize their time and energy. At The Evidence Based Chiropractor, we approach MD Meetings in a systematic fashion with an emphasis on using the socratic method. In order to present and position your office you need to know how you can best serve their patients. Fortunately, chiropractic is one of the most safe and effective health care professions ever known. However, we must position and present our practices in a very systematic fashion to avoid and overcome the negative perception many other healthcare practitioners falsely hold of our profession.

Their has never been another time when more positive and supportive literature for chiropractic has existed. Journals such as Spine, the British Medical Journal, Annals of Internal Medicine, etc. have all produced recent research supporting the use of chiropractic care. Next time you meet with an MD, be prepared. Explore our free tools such as The MD Meeting or join our flagship Membership Program. Research, Relationships. Referrals.

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world. Our service is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 10/1/14 Jeff Langmaid 10/1/14

The 3 Big Hinderances to Chiropractic Referrals- by The Evidence Based Chiropractor

Most MD's have 3 big hinderances when it comes to making a chiropractic referral (aside from safety, which is a topic for another day). At The Evidence Based Chiropractor, the guides in our Members Vault help chiropractors directly address and overcome these hinderances. In this blog post we will examine each of these hinderances.

1) The Patient Vortex- Many MD's are anxious about referring a patient to a chiropractor only to never see the patient again. Whether its a fear that the chiropractor may try to "talk them out of" medical care, or that the chiropractor is treating patients as a primary care physician would; there are many MD's who are scared of the "patient vortex".

2) Lack of Communication- Research shows us that between MD's and DO's, case notes are exchanged nearly 90% of the time. When a DC gets added to the equation the case notes drop to 60%. I would argue that its prudent in terms of service and case management to provide case notes for each and every patients PCP (within the law and with consent). The bottom line is that we, as chiropractors, need to improve our interdisciplinary communication.

3) The 500 Visit Care Plan- Almost everyone has heard a story of a patient entering a chiropractic office, being examined, and then subsequently being recommended years of care. While this is unfortunately true, it happens extremely infrequently. However, the story has scared off many MD's who are hesitant to refer when they are unsure if the patient will receive a trial course of care or a multi-decade treatment schedule.

As you can see, the 3 big hinderances to chiropractic referrals are mostly based on conjecture and myth. It is our task to make sure our potential referral partners know that 1) research shows that patients receive the best results when their primary care physician and chiropractor are working together, 2) we send case notes for every patient and provide timely communication, and 3) upon examination and evaluation we support a trial course of care. By addressing these topics up front you will ease the mind of your potential referral partner and further position your practice as a trusted asset for their patients healthcare.

Jeff Langmaid 10/1/14 Jeff Langmaid 10/1/14

50,000 Positive Chiropractic Messages- by The Evidence Based Chiropractor

This year we are on pace to send nearly 50,000 positive messages of outreach to physicians (MD's and DO's) worldwide through our members. Reaching out in an motivational, educational, and research-based fashion enables our members to build referral relationships. Are members are setting the foundation for next generation of chiropractors today. It is time for us to gain cultural authority. It does not mean we need to "add" to chiropractic, but rather highlight and promote the unbelievably safe, effective, and powerful chiropractic adjustment.

Jeff Langmaid 9/30/14 Jeff Langmaid 9/30/14

Medical Attitudes Towards Chiropractic- by The Evidence Based Chiropractor

A new study in the Journal of Chiropractic Education examines the attitudes, knowledge, and perception of medical students towards chiropractic care. Not surprisingly, many of the medical students have had limited exposure to chiropractic. Their views and perceptions were based on hearsay and speculation as opposed to research and experience. A few of the key quotes include:

‘‘Just a lack of understanding of what a chiropractor does and the safety associated with it, are barriers to me, you know, when I’m practicing or referring someone to a chiropractor.’’

‘‘Showed us journal articles . . . this is the kind of evidence we were looking for, and she had presented this to us about safety and about patient satisfaction. I think those are 2 big topics for me that. . .maybe I can take this seriously, rather than just brushing it off, you know, as a service.’’

I am sure these quotes resonate with many of the members of The Evidence Based Chiropractor. My estimation is that roughly 50% of the physicians my members interact with have never met a chiropractor before. Unfortunately, chiropractic seems to be the best-kept health care secret of the last 200 years. However, we can built referral relationships with other physicians and drive increased utilization of chiropractic. By presenting research, answering questions, building rapport, and reaching out we can build the referral relationships which will not only grow our individual practices', but the profession as whole. In my opinion chiropractic needs nothing added to it; we simply need to highlight the wonderful safety and efficacy of the chiropractic adjustment.