The Essential Tool to Maximize Your MD Meeting- by The Evidence Based Chiropractor

For many chiropractors the thought of preparing for a meeting with an MD can send them into a cold sweat. Read that sentence again. See, its not the actual meeting which is daunting, but rather the preparation. 

Preparation for the meeting typically includes gathering research, examining their current treatment options, digging up statistics, sourcing high quality photography, highlighting interdisciplinary cooperation, and then wrapping it all up in an elegant and professional package. That sounds like a lot of work! No wonder most chiropractors find it daunting. 

Wouldn't it be much easier if you had a presentation which was elegant, packed with current research, and laid out your information in a logical and educational format?

Well, there is a solution. It is our fully editable, MD Keynote Presentation. Available in both Keynote and Powerpoint formats, this beautifully modern presentation has assisted chiropractors around the world present to their local Medical Doctors. 

Simply click here and download it directly to your computer. We have done the hard work of preparing your materials. Now you can focus on your time and energy on building your practice.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

Why Investing in Industry-specific SEO is Important for Chiropractors- by Patrick MacNamara

Why Investing in Industry-specific SEO is Important for Chiropractors

When was the last time you actually leafed through a paper phone book to find a local business or service provider? If you’re like most of your potential patients, it’s been years since you even considered using that once common method to select a new service provider. 

Today, most patients look online to find whatever they need, so it’s vitally important for the health of your chiropractic practice that you appear at the top of local search results. The only way to accomplish that is to have a robust chiropractic SEO (Search Engine Optimization) strategy in place to ensure that your page ranks high with Google and other search engines. 

Most consumers never look past the first few items returned by the search engine, so if your site isn’t in the top two or three sites on the results page, you are probably losing business to your competitors. 

Many people think the key to ranking high is to pepper the site with a specific word or phrase (aka keyword stuffing), but this is actually detrimental to your objective since Google and most other search engines would consider this the hallmark of a spam site. 

Common words that have little to do with chiropractic will not help your site rank well when patients are looking for a new chiropractor, so using industry-specific words is crucial. However, patients may not always search using proper terminology, so you need to strike a balance between common usage terms and chiropractic terms. 

Using phrases rather than individual words may be helpful as well. You also need to be certain that the terms you select for your SEO keywords are different enough from your competitors’ terms to help you stand out while still common enough that consumers are likely to search for them. Achieving exactly the right mix of industry-specific keywords requires careful research and analysis. 

Effective SEO is actually a careful balancing act that mixes industry-specific key words and phrases, local data to ensure that nearby patients can find you and strategic links both within your own site and to external sites that help lend credibility to your site. 

Search engines consider keywords, their location on the page, the quality and variety of the site’s content and site links in their proprietary algorithms to arrive at a page authority for a specific site in any specific search. 

In addition, since most search engines, including Google, revise their search engine algorithm at least once or twice a year, strategies that once worked well may not provide the same results over time, so you need to revisit your SEO strategy frequently. 

There are hundreds of SEO consultants and “how to” books available, but very few have insider knowledge of the chiropractic industry that can help you when choosing the correct keywords. Typical SEO firms expect you to spend time teaching them about chiropractic and supplying potential keywords and phrases for them to test. 

In contrast, using an SEO firm like DCRank that already knows and understands the chiropractic industry inside and out allows you to bypass that lengthy education process and go right to content creation and testing to improve your search engine results.

You spent years becoming a chiropractor, and you want to devote your energy to helping patients and building your practice. Using industry-specific SEO practices can help you achieve more visibility in your local area without wasting time and resources on ineffective methods. 

Industry-specific keywords, both on your page and on linked pages combined with local data should form the cornerstone of your digital marketing strategy to ensure high visibility and a steady stream of new patients for a healthy business.

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Patrick MacNamara, DC, is an Apple aficionado, blogger, chiropractor, public speaker, web designer and WordPress consultant. He writes extensively over at Next Generation Chiropractor, a blog that teaches chiropractors how to successfully market their chiropractic practices using the Internet and social media.

How Chiropractic Posters Can Inspire Your Patients!

Exude a modern edge with our chiropractic posters

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Lets face it, the reception rooms in many chiropractic offices look as though they got stuck in 1965. Some docs routinely update the carpet, change out chairs, and develop a better workflow around the front desk; but what about your walls?

Most people develop opinions very fast.  I'm talking like split second fast. Malcolm Gladwell's book Blink goes into this phenomenon in heavy detail.  Without even "thinking" your patients are developing thoughts, attitudes, and exceptions about your practice when they first walk through your doors.  This is a huge opportunity to set the stage for premier care. Or, conversely, it is a huge opportunity to develop an initial psychological hurdle to health. Personally, I want my patients to not only walk into my office with a sense of trust, but also with the desire to nurture the seeds of healing.  The message which you convey on your walls influences your patients more than you realize!

As I began to furnish my office I was struck with the lack of modern, well designed, educational, and relevant chiropractic office posters. So with the assistance of the leading design firm Harbr, I was able to develop our set of chiropractic posters. These chiropractor posters are actually more akin to a high-quality print than a traditional poster. We use extra thick paper to capture the highest image quality possible.  Then we ship them rolled in damage resistant tubes so they are ready to hang upon arrival at your office.  

Your patients are making split second judgement and decisions based upon your office decor. Inspire a setting of health and healing with our chiropractic poster set. Don't miss an opportunity to impact your patients perception of your office in a positive way!

Simply click here to purchase our beautiful chiropractic posters either as a set or a la carte. Orders will ship tomorrow.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today

How to Dramatically Increase the Impact of Your MD Marketing- by The Evidence Based Chiropractor

Marketing to MD's (and other physicians)  is a topic many chiropractors are very interested in, however, few have any tangible expertise.  Previously, we have looked at the 5 Secrets to MD Referrals and also how to execute a MD Meeting. But, how can you really maximize the effectiveness of your outreach?

Lets look at two scenarios:

1. Chiropractor A speaks with a local medical doctor and spends an hour exuding the virtues of chiropractic, demonstrates chiropractic technique, gives a history of chiropractic, and delves into the intricacies of neuromuscular rehabilitation.  He never learns the spine conditions which the physicians sees regularly in practice; he has no idea what the doctors current treatment protocols are; and he has not addressed any of the well documented hinderances to chiropractic care.
2. Chiropractor B speaks with a local medical doctor. By asking questions she finds out that lately the MD is seeing a lot of lumbar disc herniations, and he is currently referring these patients to a physical therapy clinic with a 2 week waiting list. She then presents information regarding the efficacy of chiropractic care for lumbar disc herniations, explains she will evaluate patients from her referral partners within 24 hours, and proactively addresses the MD's concerns regarding referrals to a chiropractic office. 

Which of these two scenarios do you think is more likely to result in a positive outcome (referrals)? Of course Chiropractor B is in a much better place!

Matching your "message to the market" is an age-old adage which is often underutilized in chiropractic/MD marketing.  Make things easier for yourself, and for the referring MD, by learning about their practice (which also develops rapport) and then presenting information on how you may be able to better serve their patients in comparison to their current choices.  Ultimately, we are building relationships to help our friends and neighbors in the community. Let's break this down into simple steps.

Step #1- Learn About Their Patient Base

Ask questions to learn about their patient base.  Maybe golf season just started and the doctor has seen an increase in lumbar disc herniations.  Perhaps football season just started and the pediatrician has seen an increase in cervical spine injuries. This information is worth its weight in gold!

Step #2- Learn About Their Current Treatment Protocols

In order to determine if you can serve their patients better than their current choice you must know what their current choice is.  Ask the physician about their current treatment protocols. Ninety nine percent of the time MD's "treat" spine complaints with: medication, physician therapy, or referral to another MD.  As chiropractors we are fortunate to have distinct advantages over all three of these options.  However, you must know their preferred choice before you can explain the benefits which you clinic can provide. 

Step #3- Proactively Address the Hinderances to Chiropractic Care

We know that over 85% of MD's have been asked about chiropractic care by their patients. We also know that only 11% have made a formal chiropractic referral. Some of the hesitance to make a referral stems from what we have identified as the "3 Big Hinderances to Chiropractic Referral". Quickly, the hinderances are the perception of long term treatment plans, a lack of communication, and the fear for patients who don't return. Doesn't is make sense to address these proactively with a simple statement such as, "We like to let our referral partners know that patients in our office receive an initial trial course of care (no long term treatment plans upfront), you will receive case notes on all patients (communication), and we agree with the research that shows patients receive the best outcomes when their PCP and Chiropractor work together (no patient vortex)."

These 3 simple steps can make a huge difference in your MD marketing. Chiropractic care is one of the most safe and effective healthcare professions in history. It's time to increase our utilization and help more people by building interdisciplinary referral relationships. If you are ready for a simple, elegant, cost effective MD marketing solution click here now. 

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today

Imaging Representatives Are a Hidden Key of MD Marketing - by The Evidence Based Chiropractor

Meeting with every physician in your community can be a challenge.  Some offices are just difficult to "get in to".  However, the perfect person to help you bridge this gap may be right under your nose. Imagine a individual who-

• knows every medical doctor in your community
• knows every front office staff member in your community
• spends all day building these relationships
• is not a pharmaceutical rep
• is more than happy to break the ice and set up an introduction for you
• does not charge you anything!

Enter the imaging representative.  Nearly every chiropractic office in the country has imaging representatives which visit to solicit business for their imaging centers.  Even chiropractic offices that take their own radiographs typically have representatives visit to promote the services of their MRI facilities.  These representatives can be a gold mine of information and connection.  

The imaging representatives know nearly every primary care practice in your community.  Typically, they also have very good relationships with the offices they visit.  Furthermore, they are usually very open to helping physicians connect with each other.  Next time your imaging representative comes into your practice you can simply ask them if they would introduce you to their favorite general practice offices in town.  Being in and out of offices all day, your imaging representative will have a great idea of the practices which would resonate with your message/practice. Using this knowledge to your advantage can make a world of difference when setting up formal MD meetings. You may choose to schedule this into your personal calendar, or you may choose to send your marketing representative. Utilizing your local imaging representative is one of the most overlooked physician outreach techniques. But they are often a source of qualified, focused knowledge which can greatly accelerate your progress with physician communication.