The Evidence Based Chiropractor Blog
Hundreds of chiropractic marketing and research articles to help you grow.
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How Your Reception Area can Build Trust, Inspire Patients, and Generate Revenue!
A while back when I was opening my first practice I began design my reception area. I purchased a nice flat panel television, great seating, and fantastic wall art. However, when I began to look for a video to play on my new tv I was shocked at a the results. Cheesy graphics, outdated images, and poor voiceover work was not what I had in mind! Wasn’t there something with a clean, modern touch that delivered a message I could be proud of?
If you have felt the same way, then I am happy to say your search is over. We both know how important initial impressions can be. In “Blink”, Malcolm Gladwell taught us that decisions and impressions literally happen in an instant. Positioning your office is NOT just about external communication, but also internal communication.
Your Reception Area has the potential to:
- -inspire patients
- -position your office
- -set the tone for their experience
- -reinforce their decision
- -provoke the desire to refer!
It is not necessary to pay hundreds of dollars per month for video content. It is also not necessary to compromise your image and deliver a message which is incongruent with your practice style! “The First Step: A Patient Inspiration Video” is designed from the ground up to provide an elegantly modern aesthetic with the foundation of timeless inspirational quotations. Packed with over 100 inspirational quotes this video will delight, inform, and inspire your patients.
Click HERE to join our mailing list and be the first to know when The First Step is available!
-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.
Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today
A Sneak Peek at Our Upcoming Patient Inspiration Video- by The Evidence Based Chiropractor
Last year I released a set of Chiropractic Prints which chiropractors around the world have used to upgrade and modernize their office decor. However, one item kept creeping back into my mind: the patient education video.
Many chiropractic offices have a flat screen tv in their reception area; including my office. But finding a well-produced, inspirational, modern, elegant, and educational video to play on my tv was a challenge. The videos which I found either looked extremely dated or did not resonate with my practice style and philosophy. Well, I am happy to announced that this problem is soon to be solved.
Soon, I will be releasing The First Step: A Patient Inspiration Video. This will be a DVD video which contains information and quotations which are inspirational and motivating. Patients will know they are in a positive healing environment without any of the 'baggage' present in some of the other videos on the market. Below is a sneak peek at some of stills from the video. I love this new product and I hope you like it too.
-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.
Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.
How to Tell if Your Website is Helping or Hurting Your Practice- by The Evidence Based Chiropractor
How much do you spend on your website doc? Between hosting and design it is more than likely thousands of dollars over the lifespan of your site. The truth is that this is a small price to pay considering it is the first point of contact for nearly every patient that ends up in your office. The importance of a professional and well written page cannot be overstated. As a matter of fact, research shows that over 90% of people research their doctors online before making an appointment.
Chances are that you meticulously researched the design and functionality of your site; making sure the SEO was maximized, the content was placed appropriately, and a strong call to action was present. Hopefully, you also use it as a place to provide true value for potential patients and community members. Wow, that sounds like a lot of hard work!
So after all this time, energy, and money; do you have any idea how are people interacting with your website!?!?!
Lets face it, user testing seems expensive and cumbersome (and in the past it was). However, just last week I discovered Peek UserTesting which is a completely free service that you should use immediately. To use it you simply enter your email/website address and within a few hours you are emailed a link of a 5 minute video of a random person visiting your website and interacting with its content.
Here is a personal example. I used the service just last week and discovered that one of my links was "dead". So everyone who had previously clicked this certain link was taken to the wrong page. Oops. Given that fact that my website receives hundreds of views per day this is very important!
In short, people are interacting with your website each and every day. Many people are making healthcare decisions based upon their findings. Using a free service like Peek will give you a ton of insight on how you can clarify your message and improve your website; ultimately serving more people and better representing our wonderful profession.
-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.
Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.
The Importance of Refining Your Product and Service- by The Evidence Based Chiropractor
Recently, I was listening to Jason Fried (co-founder of 37Signals/Basecamp) talk about pulling back the lens on product development. While not every chiropractor is developing products; we are certainly all in the service industry. In a practical sense, I think this can be applied to every Chiropractors blog. For instance, why did you choose this brand of a new chiropractic table? What goes into your decision to upgrade the copy/design on your website? I believe that the answers to these questions are important, not only to your patients, but also to other chiropractors struggling with the same questions.
In light on this I want to touch on the evolution of our MD Research Briefs. We did not choose the design out of the sky, but rather it has been a journey. The original design is a distance cousin of our current design. Originally, I had a multipage letter/newsletter hybrid as you can see below.
The design was a bit cumbersome and lacked the elegance I had hoped to achieve. Additionally, one of the biggest challenges in reaching MD's is time. They are completely swamped in practice and probably don't have the time to read multiple pages of text (even if the layout is world class).
This started the process of our transition to the current format; a single page PDF with a customized header/footer, clear indication of the highlighted study, short and direct analysis, beautiful graphics, and some direct quotes. We have found that this design really fires on all cylinders.
In 2015, we will continue to explore new design ideas which can improve our message. Simplicity, elegance, and efficiency are the hallmarks of good design. And truthfully, the bottom line is that good design solves problems. The problem we encounter is the inequity of referrals from other health care professionals. I believe we can solve this problem with hard work, persistence, a clear message, and perhaps a little bit of good design.
-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.
Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.
Chiropractic Care and the NFL in USA Today
Recently, USA Today featured an article on chiropractic care in NFL. The piece highlights how and why the worlds greatest athletes are seeking alternative care for the treatment of their health concerns. Essentially, the athletes need to heal as quickly as possible and perform with the highest function (performance). I posted a link to this article on my Facebook page and it immediately exploded across the internet.
The most important take away for me was that MD's and DC's are working together, in a very high stakes arena, for the benefit of the patient/athlete. Additionally, the article states that some athletes are seeking out the use of chiropractors as they hear about the results from their colleagues. While not all of us will have the opportunity to work on NFL players; we all can work towards better communication and cooperation with other physicians in our communities for the benefit of our patients.
-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.
Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.