Creating an Irresistible Call to Action on Your Chiropractic Website

Is your website converting new patients as it should be?

And I mean that earnestly. If somebody is typing in your town, chiropractor and your website comes up; it is very likely that they are looking for a chiropractor and will become a new patient!

So my question to you is- does your website represent what you want them to do, the next step they need to take? And that really comes down to your call to action. In marketing, when you see "CTA," all that means is call to action. Let's go one step deeper.

Your call to action is what are you asking for. What do you want the person that visits your website to do? If you want your site to drive new patients, then your call to action needs to invite them to call your office and learn more. You need to dive deep on these type of things because I know there's a lot of chiropractors out there that have the headline of their website (their call to action) that's esoteric and/or generatic and doesn't give a clear direction.

When marketing, you need to be as crystal clear. You need to distill your message down and be as clear as possible. Describe the next step for the visitor to take.

Click over to your website. Check out the call to action or the headline and ask yourself if you are providing a clear direction for your visitors. If it's unclear, then I can tell you right now your website is not converting as well as it should be.

Looking for Neck and Back Pain Relief? Try adding Chiropractic!

If you visited a medical doctor for low back pain, you definitely want to consider adding chiropractic.

In 2012, Spine Journal released a research study where they found 73 percent of people who added chiropractic care to medical care had their pain much better or even completely gone. If you had medical care alone, you only had a 17 percent chance to get those same results.

Chiropractors are trained to work on your muscles (soft tissue), your spinal alignment and range of motion motion to help reduce pressure on the nerves that exit your spine. Also, chiropractic adjustments have been shown to decrease pain by stimulating your central nervous system and brain, without having to resort to taking dangerous drugs.

So if you're struggling with back pain and maybe you've gone to a medical doctor definitely consider adding chiropractic care. It is going to drastically increase the likelihood that you get the results you desire.

3 Simple Steps to Grow Your Chiropractic Facebook Page

3 Simple Steps to Grow Your Chiropractic Facebook Page

1) Post daily

Consistency is absolutely crucial on Facebook. They continuously change their algorithms and interface, but consistency never gets old or phased out of production.  

Back in my day (cue old man voice) you were able to get a 100 percent reach. That means if I had a thousand people follow The Evidence Based Chiropractor and I put out a post; all thousand people saw it. 

Those are what we refer to as the good old days because now 8%, at maximum, see a post. So if you have an audience of 1000 people and you make a post, maybe 80 people are seeing it. So does this mean you shouldn't bother posting? Of course not! It means you need to post consistently!  You do not want to go two weeks between posts because at the end of the month your overall reach might look like 20 people, which is unlikely to make an impact. So how are you going to come up with enough content to put out consistently? That's where curated content comes into play.

2) Curated Content 

You don't have to create everything yourself. Curated content is content that you haven't personally created, but rather excellent content that you found, that impacted you, and you are sharing with your audience. You may share stuff that's cool, that's interesting, that's controversial. It really whatever you want to do. 

3) Use Facebook Live (video) 

Video reigns supreme. The algorithm on Facebook current favors video over text, pictures, and links. Basically, a video post reaches MORE of your audience. You may choose to create your own video, go Live, or even share someone else's video (see curated content above). There are two painfully simple things to keep in mind when shooting video- lighting, and audio. Making sure your space is well-light, and that your sound is loud and clear are the two most important aspects of shooting watchable video. 

But as with everything moderation is best. Mix it up a little bit. Create some of your own content, share the most impactful things you find, and don't hesitate to turn the camera around and tell your story via video. That's what the Facebook algorithm likes to see and how you can grow your chiropractic Facebook page. 

How to Become the #1 Chiropractor on Google in Your City

Google search has over 1 billion users! These are people in your community searching for your practice. So how do you get to the top?

It's call search engine optimization and it's how you market your chiropractic practice online. 

Get a FREE chiropractic social media content package here

Somebody types in "your city chiropractor" it'd be ideal to come up number one. If you're on the fourth page, you fundamentally do not exist. Hate to break it to you. 

So what are some Google tips to help get you up to the first page?

...it's not using a headline of "wellness awaits you." 

OK. So I've ranted about this before I'll rant about it again. "Wellness awaits you" is not a compelling headline. I just want just to want to get that out there. Nobody in town right now is saying,  "I am desperately looking for wellness, and if it awaits me in this clinic, I am motivated to spend cash and sign up for the first visit possible." Nobody even knows what that means! Chiropractors fight about what wellness means, never mind the public.

So how do you build a compelling headline?

It depends on your practice type. If you want to do acute care and auto accident cases will speak to that with your call to action. If you're going to take care of CrossFit athletes, or as they are commonly known as "new patient generator gyms" (kidding) then speak to them. Speak to their pain points, their issues. Make sure that you are creating a compelling headline and a persuasive call to action at the top of your website. That's absolutely crucial. 

Next is a very commonly overlooked aspect of SEO- imaging sizing. Most people don't think about this.

You might say to yourself, "well I'm going to use a company, and I'm not going to build my own website." 

Cool, don't build your own site, you still should know this information. Most of the web building companies do a terrible job or don't pay attention at all, to image sizing. So you want to be at least able to speak to the person and tell them, " I want these things taken care of." 

So why does this matter? If your images are big, it takes a long time to load your page. A longtime means about two seconds. Google will push you down in their ranking. Even if you have everything else right and your image size it too big, Google forces your webpage down in raking. It takes even two seconds to load, it's hurting you. Your page needs to load in less than one second, and image sizes are the number one reason why websites load slow. The good news is there are a bunch of tools out there for free that squash pictures to 10 percent of the original size and its impossible to tell the difference. 

Finally, Google loves fresh content.

Nobody wants to go to a Web site desperate to find relief, and it looks like they literally have to like dust off the top of the website due to inactivity. Also, don't be the guy/girl that decided to post 25 things in three weeks and that hasn't touched it in two years. That's not compelling.  

Consistent updates with fresh content on your social media and your website are crucial to gaining valuable exposure and search engine optimization. And there's plenty of tools to help you schedule those things out. So don't go feast and famine. Make sure that you are continuing to put out content even if it's once a week. The search engines like to see that, and so do prospective patients. I mean, would you go a doctor if their website looked like it was created 15 years ago and hasn't been touched since? I don't think so.

If content creation is complicated for you- pick up a free sample content pack at The Smart Chiropractor. We'll send you over some excellent evidence-based content to get started. 

Marketing Chiropractic with Research

So this is where research becomes a massive ally of ours. If our research sucked, it would be hard to market it! Fortunately,  we have great literature supporting what we do as chiropractors, and it comes out all the time. There is a backlog of terrific research. And if you've never reached out in the past, you may have ten years worth of content before you have to think about trying to find something new. 

But getting out there with it, marketing it, using it, is the critical step. Marketing through research gives you that monthly marketing touchpoint. And in marketing, consistency and focus are key.  If you start sending people 20-page research papers..you are punishing them. You are not helping them. Nobody has enough time to short through a long-form research paper. 

So if you're going to do the outreach, the onus is on you to frame it in a way that matters to them. 

That is why we use a straightforward process. One peer-reviewed piece of research, one time per month. At worst the other physician will see your name in a professional context, becoming a leader in education in your community. At best they're going to take action. Ultimately sending brief, concise, and impactful monthly research updates it's always going to be looked upon in a favorable light. It adds value to them.