The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 11/29/15 Jeff Langmaid 11/29/15

The Evidence Based Chiropractor Featured on iTunes "New and Noteworthy"

Less than 1 week after the launch of The Evidence Based Chiropractor Podcast, we have been featured on iTunes as "New and Noteworthy".

iTunes is one of the worlds largest podcast platforms with over 1 BILLION subscriptions. For us to be featured in a main category less than 1 week after launched is a monumental accomplishment, and we couldn't have done it without you. This feature is typically based on Reviews, Downloads, and Ratings.

Now is the perfect time to listen, review, subscribe or rate our podcast.

The Evidence Based Chiropractor featured on iTunes "New and Noteworthy"

Each and every week we are going to be providing Chiropractors with research and marketing content to build your practice in the time it takes to drive to the office. Are you ready?

Start listening right here!

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.

Jeff Langmaid 11/2/15 Jeff Langmaid 11/2/15

Effective Chiropractic Patient Communication

We live in a world where access to email, twitter, instagram, Facebook, and google have become a part of our everyday communication. This has given all of us unparalleled access to our patients lives and made it easier than ever to communicate with them. In a perfect world we are able to put out a message through a single channel and it automatically delivers this message to every patient in our audience with a single click. Unfortunately, you may have noticed this is not exactly how things work out!

Often our lives are so consumed with technology that messages and communications can lost in the shuffle of our feed, or in the case of Facebook; may only reach 1/1000 of your audience! Targeted ads can be complex and surprising expensive if you are not familiar with their intricacies. And how on earth are you able to send patient birthday messages and re-activation notices? Surprisingly, best choice for birthdays, holidays, and reactivations are our traditional print cards.

Look, I know a lot of chiropractic postcards look dated, tacky, and probably don’t position your office in a way you are proud of. That is why I recently developed a new set of Patient Communication Cards to provide a modern touch to a classic message. Whether its a birthday, holiday, or you are going through your patient database quarterly to send re-activation reminders, I have you covered. Our card are elegant, modern, and affordable.

In the day and age of our modern technology it actually is a HUGE advantage to send out personalized, signed cards to your patients.

It won’t get routed to their spam folder or lost in some algorithm of pay ads. By sending a card you are taking a stand and making a personal connection with your patients which they are sure to appreciate.

If you haven’t had the opportunity to check out our Patient Communication Cards then I encourage you to do so right here. As a special limited time offer you can also get 10% of your order by using the coupon code ‘chiropractor’ at checkout. All of the elegance, modern design, and timeless message you have come to expect from The Evidence Based Chiropractor.

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.

Jeff Langmaid 10/9/15 Jeff Langmaid 10/9/15

Impact, Thought, Connection- Improving Your Chiropractic Message

Patients perceived “satisfaction” begins as soon as they start interacting with your office. From the moment they enter your door, their experience will shape their perception. This is why its imperative to not underestimate your office aesthetic. Small changes to your office decor can make HUGE changes in your (subconscious) patient communication. By reading this, you should have a great idea of where to start to improve your in-office communication and you will learn about impact/thought/connection.

If you are not a graphic designer or interior decorator (and I will assume you are not) then your problem may start right there.

Are You?

1) a Graphic Designer

2) a Interior Decorator

3) a CHIROPRACTOR

As a chiropractor, you are consistently trying to build trust, rapport, and build a patient-centric practice by communicating both in your office and out of your office. Today we are going to focus on in-office communication. More specifically…. your walls.

If you are like most chiropractors, then either you or your spouse decorated your office. With visions of a professional healing space that would leave Dr. Gupta jealous, you start piecing together an office. Very quickly you see the same old chiropractic art for sale. As a matter of fact, I believe if you look close enough, you can see some of these posters in the background of photos with B.J himself adjusting.

You are hoping to get your chiropractic message across to your patients. You would like build trust and rapport. Then you need to package it in a powerful and modern way.

We both know that people will PUSH back again new ideas. They may have been skeptical coming into your office to begin with. They may have had a family member or friend dissuade them from coming in. With this in mind you can see how important it is to position your office IMMEDIATELY after they walk into the door.

When they look up from the reception area are they viewing information which is confusing and doesn’t make sense based on their current state of knowledge?

Are they looking up at timeless messages of health and wellness from undisputed leaders of healthcare as we know it?

By using classic and timeless messages in combination with a elegant and modern aesthetic you will be significantly impacting the patients’ view and perception of your office; and therefore your care.

To make a positive impact immediately with your patients through visual media you will want to accomplish 3 primary tasks-

1) Impact

2) Thought

3) Connection

Research has proven that we have a “gut reaction” to stimulus within .10 second. This often leads to our longterm thoughts on the subject. So, first you need to make an IMPACT. This can (and should) be done with elegance and grace. The design of your art will determine this. Take a look around your office- is the impact your making a positive one based on the visual media?

Second is THOUGHT. After the impact is made, the patient will read and think about the content. If the content is new or appears on the surface to not be inline with their beliefs then you will never make it to step 3! However, if your messages are timeless and classic, then the reaction is very predicable. They will think about the content, internally agree with the content and then proceed immediately to step 3.

CONNECTION- Connection is when you have made an impact and stimulated a thought that leads to a feeling of “I belong here” or “I feel comfortable here”. This is absolutely essential when building trust and rapport. Starbucks thrived on this concept, they called it the “third place”.

I am sure it is now crystal clear to you how important the choices of art in your office truly are. For the docs like you, who have read this article, and care about how they position their office to their new patients, I am offering a 10% discount on any of our Chiropractic Prints. Simply use the coupon code “chiropractor” at checkout.

Make these small changes and make a HUGE difference is the positioning of your practice. To start making these changes today simply click here.

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.

Jeff Langmaid 4/12/15 Jeff Langmaid 4/12/15

The Long History of Professional Sports and Chiropractic Care- by The Evidence Based Chiropractor

Chiropractors are considered a essential part of every professional sports team. Athletes (from the NHL, NFL, NBA, MLB, and even alternative sports heroes) utilize chiropractic care to reach their top potential in addition to pain relief.

What many of us may not appreciate is that chiropractors have been a part of this team for decades. From boxing champ Rocky Marciano to Babe Ruth, the worlds top athletes have relied upon the art, science, and philosophy of chiropractic to get the edge!

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.

Jeff Langmaid 2/15/15 Jeff Langmaid 2/15/15

The Chiropractic Adjustments Effect on Pain Level Thresholds- by The Evidence Based Chiropractor

Just last year JMPT released an award winning paper related to the effect of spinal manipulation on activation thresholds of the lateral thalamic neurons. This is one of the first papers to quantify the direct relationship between spinal adjusting and potential pain levels.

Reaching out to other health care providers in your area with these research developments is one of the most effective and cost-effective ways to build referral relationships. Interesting in learning more about how we assist hundreds of chiropractors worldwide? Click Here!

See the entire research brief through PubMed HERE.

Learn more on the sample MD Research Brief below.

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.