How to Send Awesome Chiropractic Email Newsletters

Imagine being able to hit one button and have an endless string of communication reach your patients which stimulates reactivations, builds trust, and gets more new patients via referral in your front door.

Does that sound too good to be true?

Chiropractic email newsletters can accomplish it all and more.

Get Your FREE Email Newsletter Template

The biggest questions most chiropractors have is: why should I do them ( I think we just solved that one), how often you should send them (once a week is an ideal cadence) and how to get the best return on investment.

In today's healthcare marketplace, you have to be sending an email newsletter to the people in your audience.

What do I mean by the audience? I mean the people in your community, your new patients and your past or in-active patients. Everybody on your email list should be getting an email newsletter updating them on the happenings in your office but also showcasing benefits that you provide directly for them in their life.

Key Point #1: When sending an email newsletter make it about your audience.

Gone are the days of a monthly newsletter showcasing what's going on in your practice (you're not still doing that are you?)

Quite frankly very little of your audience cares about that. What they care about are their pain points and challenges. What are they are experiencing in their life? Your email newsletter should focus upon those pain points and the items of interest to the people in your audience. An example of that will be this if your audience is all cross fitters you probably don't want to highlight a geriatric research study for them. There is friction there. It just doesn't make sense. So understand your audience understand your ideal patient and serve them. The information that they are already looking for online there is no better place to do that than your email newsletter.

Key Point #2: Send your email newsletter 1x week.

Once per week is the perfect cadence to send your email newsletter. It gets your name in front of your audience often enough without being annoying. By sending each week, you have four touch points a month which allows you to showcase news and happenings while also really focusing on the benefits that you and your practice can provide for them.

Key Point #3: Have a call to action

Finally, number three is that in each weekly email newsletter you should have a helpful link or a call to action. A call to action is simply an action step that you want to reader to take. For instance, if you are trying to grow your YouTube channel, then place a link in a few of your emails letting people know they will be able to learn more about how to x, y, or z by subscribing to your Youtube channel. The bottom line is that you need to make sure you are directing people to take action. If your goal from a particular email is to have that individual pick up the phone and call you to make sure that your phone number is linked in a way that they can touch it on their cell phone and it automatically dials your front desk. Those little extra steps will help you see drastically more return on investment with your weekly email newsletters.

So again the three things to keep in mind:

• It's all about your audience- showcase the benefits that your office can provide to them educate entertain and engage with those individuals.

• A weekly cadence is best. That's going to give you 52 touch points throughout the year which is enough to make an impact

• Be sure to have a strong call to action and link in each email that you send out. You might be trying to drive more traffic to your website, drive more traffic to YouTube, get people to subscribe to your podcast, or maybe even fill out a form or a questionnaire that provides you more information to serve them even better content.

If you have those three action steps as part of your email newsletter system, you'll be in a great position to grow your practice, build your brand, and make a more significant impact with the people in your community.

If you have any questions about email newsletters then comment down below!

Get Your FREE Email Newsletter Template

Want a full automated solution (all the automations and content DONE FOR YOU?)- check out ChiroEmails here. 

Chiropractic Email Marketing ( + FREE Templates)

Chiropractic Email: How you can improve your conversion, retention, and new patient flow!

Get Your FREE Email Template HERE

What do the most successful chiropractic practices in the world do every day to get more patients, build trust with new patients, and stimulate a crazy amount of reactivations from their database?

The answer is more simple than you probably expect…

…it’s email!

Email allows you to build trust, improve new patient compliance, and stimulate the reactivations that essential to sustainable and predictable practice growth.

The problem is that email programs are brutal to use. They are confusing, setting up automations takes forever, and getting the content right is tough.

I think it’s time for a change.

Join me for a this webinar where I am going to make email easy for chiropractors. Step by step I am going to break down email marketing for chiropractors, and show you exactly what you can do to get started and start getting results.

As someone who has sent hundreds of thousands of emails (including this one!) to both chiropractors and chiropractic patients, I’m going to take all everything I’ve learned an put it into an action-packed webinar designed to help you get the most out of email.

You know you need to be delivering messages every week to your inactive patients to stimulate consistent reactivations. I want to show you how to make it easy and I’ll even be giving away a few email templates to get started.

Learn more at www.ChiroEmails.com

Why is email so important?

Well, fill in the blank: Each week I generate patient re-activations by ____________________

If you answered anything but “reaching out to my inactive patients weekly with content that is valuable (to them), builds goodwill, and has a casual call-to-action,” then you are missing out.

Automated email is crucial for your practice to thrive in 2019 and beyond.

But very few chiropractors get started with automated email because the old software systems are complex, confusing, AND they don’t have any chiropractic specific content built in (sound familiar?)

What if there was a way to automate your lead generation, new patient onboarding, and patient re-activations?

There is…meet ChiroEmails.

The Real Problem

Streamlining and automating email follow-up is usually super tricky. The systems are hard to use, the learning curve is steep, and pretty much no one (except for us :) ) creates excellent content for chiropractors that inspires action by your community and patients.

How ChiroEmails Changes Everything.

ChiroEmail’s is the first automated chiropractic email marketing system build by chiropractors and for chiropractors. It has been developed to warm up your leads to help them convert, welcome you new patients by building trust and rapport, and re-activate your past patients by providing follow up sequence that is dripping (geeky pun: in the marketing world a follow-up series of emails is known as a drip sequence) with value to them.

It’s automated email marketing for smart chiropractors.

Now that you know a bit more about ChiroEmails, we’ve had an exclusive offer for you!

As a special thank you for being part to The Evidence Based Chiropractor, we are doing a limed early access period where we’re offering a special price of just $149.00/mo for the entire ChiroEmail’s system.

Get Your FREE Email Template HERE

Learn more at ChiroEmails

Why "leasing" a chiropractic website is a bad idea.

A leased website is one which you don't own the domain, the content, or the design. These types of websites typically require a monthly fee (for very little to no maintenance), over-estimate the cost of helping with SEO, and can limit your ability to expand your chiropractic marketing channels as your practice grows.

““What you don’t realize about the lease Web site and the actual copy that goes on the blog is that you don’t own that blog content. So if you ever leave that leased Web site, your ranking is very likely going to leave out with that company.””

— Matt Adams, Empirical 360

This week Matt Adams of Empirical 360 and I break down why having a "leased" chiropractic website is a bad idea for your practice.

Jeff- Hello, everybody what's going on. Jeff Langmaid here with Matt Adams from Empirical 360.

And today we're going to talk about leased Web sites. It's a big problem with chiropractic, and we're going to talk about why that matters to you. Also, some action steps that you can take to be more independent. And as you grow and scale your practice to do it in a way that works.

So we start right there Matt.

What is a leased website?

Matt- A leased website is a website that you will never own. So the payment is going to go on and on and on and on and on. As a chiropractor when you come out of chiropractic school you realize that you have to start your practice and you need to get into the marketplace and you need to have a website and you're looking mostly at kind of like a low-cost entry point because you don't want to invest so much straight from the jump.

And so these companies out there will give you templated, not a full custom site, at a low monthly payment. But you're mostly getting a template site. You're getting content, you're getting a copy, and you're going to have a web presence and but it's not going to cost you a whole lot to get started with.

Jeff- Let's dive into the content aspect of that a little bit because one area with search engine optimization is I have heard some of the companies "lease" their blog posts and "lease" what they what drives search engine optimization, and you can be held almost captive to that at a certain point in time. And what are some things that you've seen?

Why “Leasing” a chiropractic website is a bad idea.

Matt- The challenge is they will sell you these packages where you need to have block content for a local chiropractor if you're in Tampa market, for instance. They put out blog content like every other week or every month to push your local ranking forward. But what you don't realize about the leased Web site and the actual copy that goes onto the blog is that you don't own that blog content.

So if you ever leave that leased website, they retain ownership of all of that blog content which means they are the ones who actually "own" your search ranking. And that's the pitch for them when they start with you, "We're going to get you to rank number one in your local market. We're going to do that by giving you blog content every other week or every month, and you should start to see your ranking climb". However, if you ever decide to leave that company your ranking is very likely going to leave with that company. And whenever you migrate over to a new web presence because they own that copy.

Now there are some ways that you can get around it. Truthfully, if you've got a good web company that's coming in and trying to the right the ship for you, you can get into analytics and see what pages are getting traffic and odds are it's not the blog content.

Jeff- Companies that guarantee to get you to the top spot are sketchy. The only way I know to guarantee the top spot is to pay for it through advertising. To my knowledge, there is no other way. Now, there are factors regarding blogs, videos, keywords, etc. But the only way to guarantee the top spot is to pay to be there. Correct?

Matt- Sure. So pay per click is a functional way to get yourself to rank number one in Google organically and through paid advertisement as well. Think about this too with Google. So they realize that they make a ton of money off of the pay per click. That's probably about 90-95% of their revenue.

And now when you search for anything organically, the first four results that you see from that query are going to be paid advertisements. So even if you ranked number one organically guess what? You're still not going to be seen on that frame for your browser window because all those four advertisements are taking up that space. So you almost have to kind of double down. Here's the other thing about pay per click that's nice when it comes to SEO and search engine optimization.

Google favors conversions much better than blog content. So if somebody clicks on your advertisement and they complete a form, or they make a call, and you get a favorable version from that, and that shows Google you provided what the searchers were looking for and gave them an answer.

I don't want to diminish the value of blog content because it is good. From a brand standpoint, it's necessary, and it will help you rank over time. However, PPC can get you there quicker, and it can help you make money throughout that time as well. And I want to go back and hammer this point home when the web development company leases you a Web site, and they say that we're going to get you to rank number one through doing this blog content. They're not telling you what's accurate. They're saying we're going to get us to rank number one for you right now. And that's, and that's a huge point because again if you ever leave that company, you may be up a creek.

Jeff- So when we look at alternatives- what are some things either docs can keep an eye out for decisions that they can make to kind of help the process? I mean if there are so many challenges with this model which I think there are, what are some alternatives.

Matt- It's challenging. You know I look at it from a couple of standpoints. I think financially you see the appeal for a leased website is good because it gets you up and running relatively inexpensively in regards to front costs. But if you go to school for 8 years and you pay the tuition to become a chiropractor you probably want to practice for a long time. And leasing makes no sense if you intend on being in practice for the long term.

So when you're looking getting yourself a website make sure that you ask questions- Do I own the domain? Do I own the hosting for it? Do I own the copy if I'm paying you for SEO? Do I own that blog content if I ever decide to leave? And my thought is if you paid for it you should own it. If it's on your site, you should own it. So you want to make sure that you ask that kind of questions. Ownership of your web property goes a long way in terms of your scalability long term.

Jeff- Yeah and that's a key component I think it's nobody should be held captive to a web company. The goal should be to produce results and to be a good partner with somebody long term.

And ultimately if you are feeling held captive due to a service or marketing provider, then you should be looking for another provider.

So what are some alternative platforms? A lot of docs get concerned with a massive bill or a complicated process when custom building a website. What are some resources you think docs could or should look at?

Matt- You know to look into real web development agencies. And the other thing that I would say as well don't let an upfront cost deter you from consideration of building out your custom website. You do want to go with a vendor that has experience in this space so if you're looking at a web development company looking for something that's done chiropractic website before and has some examples.

Jeff- I think that's a great point. The last place I want to go is in reference to building, growing and scaling a practice. So one of the challenges that I've heard is that leased websites don't play nice with others. So for instance, somebody decides at a certain point that they want to grow and scale but exploring Google Adwords, etc. and many of these leased websites make it very difficult to work with any outside partners.

If you have the leased Web site find out who owns the property, who owns the domain, who owns the content if you decide to change. These are all essential things. And the other aspect of that that I think Matt just touched on was be sure that the back end is not locked up. The bottom line is they should be willing and able to work with other professional agencies to push your practice.

Matt- Right. Because it's all for the benefit of your practice. You're investing the money to this service provider so that people can go to see what you're all about. You're investing into this because you want to grow your practice and that's the bottom line.

The other things that I would say here is do that math if you consider $200 per month that never goes away. Over a year that $2,400 and over ten years is $24,000. So ideally, just like owning a house, you'd like to have a payment that you're making that goes away at some point in time or don't even have a payment all pay. A lot of agencies out there and us included will offer a reduced Web fee upfront if you pay up front for your Web site and then you're just free and clear.

And if you want to have that done for the year, you can do that as well. These are the long term considerations that you need to think about when you're getting into owning or having a Web site leasing versus owning.

Jeff- I think that's a very very important point. So if you have been leasing a Web site be sure to ask your website provider those two big questions- who owns the domain? Who owns the content?

Also if you are a doc out there looking to get into a pay per click advertising, I'd recommend checking out Empirical 360. They build fantastic landing pages. They've gotten into Web site builds because of the challenges that they've seen in the marketplace. And also check out The Smart Chiropractor to ensure for content. With The Smart Chiropractor, you own that content! Coming to a close, what are your closing thoughts on leased Web sites may be an action step that a doc can take?

Matt- I would call your service provider, and I would ask the questions. Who owns my rankings? You know who owns this blog content. If you want to see some pretty crazy stuff take one of your blog posts and drop the whole content into google to find out how many different places that, exact content exists out there on the internet. When I look at the landscape in chiropractic, and some of the handcuffed stories that I've heard just over the last couple of months, it sucks. It's not fun to be in trapped in an agreement with a website provider.

Jeff- That is an excellent point. For Matt Adams of Empirical 360, I'm Jeff Langmaid with The Evidence Based Chiropractor, and I hope you guys have a great day. Bye!

The Healthcare "Secret" of Pro Athletes

Professional sports is a high stakes game, where even the slightest advantage can make the difference between winning and losing. Most high-level athletes are in tune with every nuance of their body and remain on the constant hunt to find ways to improve their performance.

In addition to a lot of practice and talent- many athletes have relied on chiropractic care as a “secret” ingredient to their success.

From Babe Ruth to Tom Brady- top athletes have been using chiropractic for decades.

Why it Matters:

You don’t need to be a pro athlete to desire improved health and well-being. Almost all of us are interested in decreasing pain, improving function, and increasing our strength. New research has showcased that chiropractic care may be able to help in all three of those areas.

- In a recent study, athletes had increased strength for up to 30 minutes after a chiropractic adjustment

- Chiropractic adjustments have been shown to provide more significant pain relief than commonly prescribed NSAID’s

- Even people with moderate or severe pain have experienced significant functional improvement with chiropractic

Next Steps:

Whether you are a weekend warrior, traveling every weekend for youth sports, or just looking to enjoy a higher quality of life- chiropractic care may be right for you. Finding relief from pain, improving your functional abilities, and increasing your strength and endurance are all essentials parts of having a high quality of life. Even if you aren’t currently competing to win a world championship, you probably have a few healthcare goals in mind. Let us know what they are, we would love become part of your “secret” to success.

Science Source:

The effects of a single session of spinal manipulation on strength and cortical drive in athletes. European Journal of Applied Physiology 2018

Spinal high-velocity low amplitude manipulation in acute nonspecific low back pain: a double-blinded randomized controlled trial in comparison with diclofenac and placebo. SPINE 2013

The Chiropractic Outcome Study: pain, functional ability and satisfaction with care. JMPT 1997

Spinal Injections Can be Back Breaking

Spinal injections have been shown to increase your risk of spinal fracture.

Did you know that recent research says that treatments like spinal injections can dramatically increase your risk of a cracked, or broken back? The scary part is over 9 million of these injections are given every year for spinal pain! New research has shown a 21% increased risk of a spinal fracture after every epidural steroid injection.

Lumbar epidural steroid injections are frequently given by pain management doctors for the treatment of radiculopathy or neurogenic claudication arising from compression of spinal nerves. However, there is evidence suggesting that corticosteroids can negative affect bone strength by diminishing new bone formation and increasing bone resorption.

The findings suggest that steroid injections can lead to increased bone fragility. The added exposure to glucocorticoids resulting from these injections may carry a greater risk than the medical industry previously thought.

“Of greater concern, the definable fracture risk as documented by Mandel et al. should be set against the best available evidence regarding the long-term efficacy of these interventions, which is admittedly less than robust.” - Andrew J Schoenfeld, MD

Why it Matters:

As you can imagine, spinal fractures hurt. They require further medical treatment and sometimes even result in surgery. By staying conservative with your healthcare, you can reduce your risks and get the relief you desire. Research shows spinal adjustments as one of the best forms of care to reduce your pain, increase your function and improve your overall quality of life.

Chiropractors are focused on correcting the cause of your pain. Problems with your spine can put pressure on your discs and nerves causing irritation, swelling, and a lack of spinal motion. A shot does not correct the cause of the pain, at best it only temporarily masks it. With the risks of spinal fractures, the smart decision is to get well and stay well using conservative, natural healthcare.

▪ Research has shown a 21% increased risk of spinal fractures after injections

▪ A fracture, or broken back, can cause tremendous pain and even result in surgery

▪ Natural healthcare, such as chiropractic, is recommended before moving on to riskier treatments such as spinal injections

Next Steps:

Share the science. Being well informed comes with the responsibility of sharing what you know with others who don’t. That doesn’t mean you should argue with those who are already convinced by their prejudices. It says that we encourage you to share what you know with others who are curious and can benefit from understanding the Research That Matters.

Science Source:

Spinal Manipulation Postepidural Injection for Lumbar and Cervical Radiculopathy: A Retrospective Case Series. Journal of Manipulative and Physiological Therapeutics. September 2004

Symptomatic MRI-Confirmed Lumbar Disk Herniation Patients: A Comparative Effectiveness Prospective Observational Study of 2 Age- and Sex-Matched Cohorts Treated with Either High-Velocity, Low Amplitude Spinal Manipulative Therapy or Imaging-Guided Lumbar Nerve Root Injections. Journal of Manipulative and Physiological Therapeutics. May 2013

A Retrospective Analysis of Vertebral Body Fractures Following Epidural Steroid Injections. The Journal of Bone & Joint Surgery. June 2013

---

Real Results from Members of The Evidence Based Chiropractor…

Think this is important?

Share information like this to your patients with The Smart Chiropractor.

Share information like this with other healthcare providers with The Evidence Based Chiropractor. (check out this sample Research Brief!)

View fullsize