The 3-Step Chiropractic Marketing Success Strategy

“I’d like to learn a confusing, expensive, and unproven system to market my practice.”- said no chiropractor ever

Have no fear! You’re about to discover a simple, 3 step marketing strategy that you can use to generate more new patients, drive more traffic to your website, and build your reputation in your community.

I’ve met a ton of docs who have built impressive followings on Instagram, Facebook, and YouTube. And I’ve met even more docs that want to build a big audience.

But don’t confuse vanity metrics (like follower count) with engagement, trust, and new patients.

It feels great to build a big following. Heck, content production and audience creation is step 1 of the process as you’ll see below. But second and third step is where all of the real opportunity sits.

By creating an easy to follow system and process- your practice will be able to produce a dependable and consistent new patient flow, decrease your overall marketing expenses, and grow at a faster rate.

How do I know?

I’ve seen it first hand.

The 3 Steps Chiropractic Marketing Strategy includes:

1. The Content Factory

2. Lead Magnet Attraction

3. Follow Up for Success

This marketing strategy is used by many of the most successful companies in the world- and it can work for you too.

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Having a proven chiropractic marketing strategy doesn't mean you need to use sleazy or cheesy sales tactics.

A great marketing strategy won't feel marketing it all. It's merely a way for you to provide value to the people in your community, in a patient-centric way, that will enable them to achieve better overall health and well-being.

If you’d rather watch than read; you can check out the video below!

1. The Content Factory

The heart of any solid chiropractic marketing strategy is content production. Putting out content online is how you can get people paying attention to you.

If someone doesn’t know you exist- they’ll never become a patient.

You may be wondering if there is an alternative to content production. The answer is yes. The alternative is to buy advertising. There is nothing inherently wrong with this approach; except that it can be expensive! Producing content is much cheaper than advertising when building a relationship based on trust, rapport, and expertise instead of discounted services.

Here are a few questions to ask yourself about content production:

• are you building your “know, trust, and like” factor each day online?

• do they know you, your staff, and your practice (even if they haven’t come in as a patient yet)?

• are you creating weekly video content that highlights the latest research that matters, why it matters to them, and the action steps they can take to benefit their life?

Your answer to all 3 of these questions should be a resounding “YES.” If not, then content production needs to be your #1 short-term goal.

Let’s breakdown the three primary avenues of content production.

VIDEO:

The best way to put out content is through video. Creating videos is, by far the most powerful way to connect with the people in your community. As a bonus, nearly every social platform (including Facebook) currently favors video and will help you reach more people than if you posted just an image or text.

Click Here to Get a FREE Video Script

For those of you who are looking to boost posts and put a little ad spend behind your videos on Facebook- you should be able to get down to less than $0.05/view. That means you should be able to get over 1,000 people in your community to see your video for under $50 bucks!

The keys to creating excellent video content are to be: engaging, educational, and entertaining. If you are new to video, then I recommend picking up my video script above.

PICTURES:

The second best way to put out content is with pictures. Facebook, Instagram, and many other social platforms are visual by nature.

Eye-catching images are a great way to get attention and start getting clicks and traffic back to your website. Best practice includes posting at least 3x wk to your primary social platforms like Facebook and Instagram.

Grab a free social media graphic pack below to get started.

GET A SET OF FREE SOCIAL MEDIA GRAPHICS!

TEXT/BLOGS:

Finally, you have the option to distribute content and information as text (or blog). Most written pieces or blogs will still have some image attached to them, but there are some exceptions where you may post just text without and pictures.

Also, don’t forget that written blogs can be used as patient education handouts in your practice!

Click for a FREE blog post

2) Your Call to Action and Lead Magnet Attraction

The goal of putting out this content is for the viewer to take an action step. In the marketing world, this is called a “call to action” or CTA. What do you want the person to do after watching your video, seeing your picture, or reading your blog?

Nearly every piece of content you put out should have a call to action.

One of the most potent CTA’s you can use for your practice includes getting someone to give you their email address in return for information. This information is usually in a PDF or video form and is commonly referred to as a Lead Magnet.

For example, if you create a short video highlighting an exercise that can help reduce back pain, you may want to have a CTA that asks your viewers to learn more by getting your 3 Steps to Reduce Low Back Pain guide (which is the lead magnet).

Your call to action should include the following elements:

1. clear and direct

2. short and easy to understand

An example of a Lead Magnet

A few examples to great CTA’s include:

- Get Daily Health Updates By Subscribing Here

- Struggling with (condition), Call Today

Remember- the goal of your call to action is simple- get the viewer to take action!

A good lead magnet is one of the best ways to build your email list, provide valuable health information to your community, and consistently generate more new patients who already know/trust/like you.

The key to a good lead magnet is that it should provide information directly in line with the original content. In other words, if you have a video about headaches and your lead magnet shouldn’t be related to how you can identify the healthiest ice cream! Ideally, you want your lead magnet to extend the conversation, or go more in-depth on the topic.

Also, don’t forget about convenience. Some of my best performing lead agents are just PDF’s of the blog (the content piece) itself. People are busy- so giving them the option to download the blog as a PDF so they can reference later is convenient, easy, and can lead to very high conversions.

But don’t stop at step two.

Delivering your lead magnet is the beginning of the exchange, not the end.

3) Follow Up for Success

And number three follow up with email.

Sending a consistent email over a long period (known as a long-term drip or nurture sequence) is a critical final step of the strategy.

By sending consistent (in most cases 1x week is enough) you can build a deeper relationship, stay top of mind, and continue to provide value. Who do you think will be the first person they reach out to (or recommend to others) for care? A long-term email drip sequence can ensure it’s you!

You don't need to be hitting people three times a day. Don't get crazy. But if they have opted-in for your lead magnet, they want to know more. That's the exchange.

Start by delivering your lead magnet and then follow up and expand into some other areas of interest as well.

Dripping content does not mean that you should overwhelm your audience with a tidal wave of junk. That’s called spam, and no one likes it.

Make sure that you're putting out excellent content. Make sure that you have a friendly, tight call to action and lead magnet right in line with it. Follow up with an email after that.

This is the engine that can drive results for your practice.

Comment down below. I'd love to know if this is valuable for you and the first action step you intend to take!

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I know a lot of docs that struggle with the time and expertise to market their practice effectively. So I have developed the key tools that can make this process super easy for you and your practice.

The Smart Chiropractor is a complete content production factory. We supply you with social media graphics, blogs posts, videos, video scripts, trainings, fully automated email follow up (ChiroEmails is built in!), and much much more.

Or, if you have your social channels rocking and are just looking for email automation- check out ChiroEmails which is our full service email automation platform for chiropractor. We give you all of the automations and content!

Chiropractic SEO | 3 Tips to Rank Higher on Google

Here are three simple and easy to implement tips to help your chiropractic practice rank higher on Google using SEO.

Marketing your chiropractic practice through search engine optimization, or SEO, is critical as patients search online for doctors before making an appointment.

SEO that is "working for you" can help you climb up those Google rankings, get more exposure for your practice,, and ultimately see more new patients walk through your front door .

The Top 3 Chiropractic SEO tips are

1. Compelling headlines- how to create clicks and drive traffic

2. Imaging sizing- keep your page speed lean and mean

3. Update your content- Google likes new stuff, don't let your website get digital cobwebs

Get Our Chiropractic SEO Guide Here!

1. Compelling Headlines

How to create clicks and drive crazy traffic

Your headlines, or subject line, is the "hook" of your article. Is it compelling enough to get people to click?

There is a fundamental framework that you can utilize to make sure that you have a compelling headline- ask a question, solve a problem, and include targeted or specific keywords.

Asking questions is pretty straightforward. "Have you been suffering from chronic headaches? Discover how the experts find relief" would be an example. If a person in your community was searching for information regarding chronic headaches- I can nearly guarantee they will click to discover your information based off of that headline.

The second headline tip involves problem-solving. Try creating a compelling headline focused on the benefit or solution you can provide to the most commonly asked questions in your community. For example, "3 Exercises to Eliminate Low Back Pain" is an excellent example of a headline that peaks interest, hints at solving a problem, and has the potential to stimulate a lot of clicks!

And as always keep your targeted keywords in mind. In the above examples, I included "chronic headaches" and "low back pain" in my headline to get extra Google juice by adding the keywords in the title!

This table will help you get started:

2. Image Sizing

Google loves a fast website (and pictures slow things down)

Today's modern websites are typically loaded with beautiful pictures. The catch is that every single one of those pictures takes up a lot of "space" on your web server. When someone heads over to your website, Google has to queue up the images so your visitor can see them.

If your photos are big (and you have a lot of them), this can end up costing you precious seconds of load time. And the slower your load time becomes, the more likely it is that you are going to be pushed down the Google rankings.

Slow load time is considered poor user experience, and Google will do anything possible to eliminate it. I recommend asking your website provider if all of your images have been squashed (literally)! Software tools like Squash allow you to trim your image sizes but up to 90%, while they stay looking sharp and crisp.

Even squashing just a few pictures can make a dramatic difference in your overall page speed.

So speed up your Web page. Better that user experience and help Google push you up by keeping your image size small.

3. Updating Your Content Consistently

No one likes digital cobwebs

Let me set the stage. You're excited to buy a new product after you hear all about it from your friends.

So you head online and click over to the website only to discover it hasn't been updated since 2014...

Hmmm...now you're wondering- will they ship the product if you order it? Have they changed business models? Is anyone home?

It doesn't inspire confidence!

The same applies to your website. People are skeptical of chiropractors, to begin with. If a prospective new patient heads over to your website and it looks like it was created back when "dial-up" was a thing- there is a high likelihood they will keep looking.

Also, by not updating your content- Google will start to push you down the rankings slowly. And your competitors, who are producing a bunch of updated content, will overtake your coveted positioning- taking your traffic and your patients with them.

Not sure if you can keep up with the content? Join us at The Smart Chiropractor, where we will give you everything you need to stay up to date (blog posts, social graphics, videos, videos scripts, patient handouts, and more.). Or look at your websites greatest hits. If you have some previous blogs that performed well and get a ton of traffic, update them every year or two!

Get a Pack of FREE Social Posts!

So in short, make your headlines compelling, keep your image sizes down and make sure that you are updating the content on your website. Those are three key aspects to help Google help you push you up those rankings get more people onto your Web site more traffic to your website and ultimately more people into your practice.

If you loved that information, be sure to subscribe to The Evidence Based Chiropractor YouTube Channel. Each week we put exclusive videos at the intersection of marketing and research, showing you how to grow your practice.

Get Our Chiropractic SEO Guide Here!

The Top 5 Researched Benefits of Chiropractic

New research has showcased an array of health benefits you can expect after receiving chiropractic adjustments.

Whether you are an elite athlete, weekend warrior, battling back from an injury, or just looking to live your best life- chiropractic has been shown to provide many benefits that can improve your quality of life.

Get the 5 Top Benefits as a Patient Friendly Handout!

1. Pain Reduction

The first benefit of chiropractic care may be the most impactful- reducing your pain. Before you are living your optimal life, you have to be free of pain.

Multiple research studies have shown that chiropractic is considered one of the most safe and effective treatments to reduce pain from your neck, low back, and more. Even if you are suffering from spinal stenosis, disc herniations, or foraminal encroachment- chiropractic may be able to help.

““Patients with symptomatic MRI-confirmed cervical disk herniations treated with SMT to the level of herniation reported high levels of clinically relevant improvement at 2 weeks, 1 month, and 3 months after the first treatment.””

— Outcomes from Magnetic Resonance Imaging-Confirmed Symptomatic Cervical Disk Herniation Patients Treated with High-Velocity, Low-Amplitude Spinal Manipulative Therapy. Journal of Manipulative and Physiological Therapeutics. October 2013

““Most of the patients who were considered surgical candidates for the treatment of radiculopathy from LDH improved with standardized spinal manipulative care to the same degree as those who had undergone surgery. Of those who failed spinal manipulation treatment, subsequent surgical intervention provided excellent outcome.””

— Manipulation or Microdiskectomy for Sciatica? A Prospective Randomized Clinical Study. Journal of Manipulative and Physiological Therapeutics. Volume 33, Number 8. October 2010

2. Reduce the Frequency, Severity, and Intensity of Headaches

The second health benefit of chiropractic care, especially important if you have struggled with chronic headaches. Researchers have discovered that chiropractic care can reduce the frequency and intensity of headaches.

With over 20 million people suffering from headaches every day, this is a massive development in healthcare! The most common type of headaches includes; tension headaches and migraines. Tension headaches often include neck pain, muscle pain, and facial pain. Migraines are usually throbbing, can cause nausea and light sensitivity, and some even include an aura.

““With regard to the weekly register on frequency and intensity of pain, these parameters showed significant improvement in the groups with manipulation and combined treatment...””

— Efficacy of Manual and Manipulative Therapy in the Perception of Pain and Cervical Motion in Patients with Tension-Type Headache: A Randomized, Controlled Clinical Trial. Journal of Chiropractic Medicine. (2014) 13, 4-13

3. Improved Function and Quality of Life

Many people don't go to the doctor when they have pain. They go to the doctor when that pain interferes with their quality of life!

If you have a healthcare issue that is keeping you for enjoying your hobbies, hanging out with friends and family, and limit your ability to perform well at work- then you are likely going to start researching on Google and eventually call a doctor to get answers.

Fortunately, getting back to your active lifestyle, and improving your quality of life (or in science-speak, "functional ability") is one proven benefits of chiropractic care.

4. Reduced Medication Usage

Reducing medication use, and specifically opioids are one of the primary focuses of our healthcare world today.

Each day over 100 people die due to an opioid overdose. And it's not only affecting addicts and junkies. A majority of opioid deaths come from people who were taking medications prescribed by their doctor.

Not only are these medications addictive and deadly, but in many cases, they are ineffective at helping people recover from spine pain, which is why most people start taking them. This vicious cycle leads people to take MORE medication an attempt to find relief, which only increases the likelihood of an adverse event or addiction.

There is a better way. Researchers have discovered that people who receive chiropractic care are 49% less likely to fill an opioid prescription. And, in my opinion, if we were able to reduce opioid use by nearly 50% just be helping people get well with chiropractic care- this world would be a different place!

Even what many people consider to be "safe" medications like NSAID's contribute to over 100,000 hospitalizations, and over 3,000 deaths each year. Drugs should rarely be viewed as a first line treatment for spinal pain. Your body is designed to move and recover- so going to a doctor focused on movement and recovery seems like a good idea to not only reduce your medication use but to get the best results possible.

“patients who visited a chiropractor for a musculoskeletal pain condition were 49% less likely to receive an opioid prescription than their counterparts who went to other healthcare providers.”

— MedScape- Chiropractic Care Tied to Significant Reduction in Opioid Scripts

5. Sports Performance Improvements

Did you know that every major sports team has a chiropractor available to their athletes to help with injury prevention and sports performance?

That's right, teams in the NFL, MLB, NBA, and NHL all have chiropractors integrated into their healthcare team to keep their athletes performing at their top level all season long.

No one can perform their best when in pain, so chiropractors are used to keeping the athletes feeling good, but with a focus and eye towards sport-specific performance.

Working with the athletes on flexibility, biomechanics, and range of motion, and sport-focused training is critical to raising the bar of performance.

““The increased V-wave amplitudes observed in the current study possibly reflect an increased cortical drive in the cortico-spinal pathways and corresponding increased excitability of the motoneuron following spinal manipulation.””

— The effects of a single session of spinal manipulation on strength and cortical drive in athletes. European Journal of Applied Physiology. January 2018

Quite frankly, whether you are working at an office or whether you are on the professional sports field, a balance of strength and flexibility is one of the top keys to stay well long term.

So those are the five significant benefits of chiropractic care. If you've experienced any of those, please comment down below let us know, or if you have any questions, I'm happy to answer those as well.

Get the 5 Top Benefits as a Patient Friendly Handout!

Stroke, Chiropractic, and the Annals of Internal Medicine | The Evidence Based Chiropractor

Chiropractic care and the risk of having a stroke. Is there a link? Or is it fake news?

Earlier this year, the Annals of Internal Medicine released a new research review which set to examine any possible link between cervical artery dissection (stroke) and chiropractic adjustments (spinal manipulation).

They also released a risk assessment strategy for all clinicians and doctors to use when examining patients who may be presenting with stroke-like signs and symptoms.

The paper, "A risk-benefit assessment strategy to exclude cervical artery dissection in manual spinal therapy: A comprehensive review," looked back at all of the literature around stroke and manual adjustments or manipulation. They found no direct causation between getting an adjustment and having a stroke. There's never been any literature to support causation.

Get a FREE Chiropractic & Stroke Research Brief

Why is there so much confusion?

The researchers believe it may start with the patients presenting symptoms. The symptoms that cause many people to visit a chiropractor (neck pain, headache, etc.) are also some of the most common symptoms associated with a stroke in progress. So how can you tell the difference?

Let's take it from the top.

A cervical artery dissection occurs when a tear in the internal carotid or vertebral artery results in an intradural hematoma, aneurysm, or dilation. The incidence of cervical artery dissection is very low at less than 3/100,000 people per year.

Cervical artery dissection incidence is less than 3/100,000 people per year

There isn't a practicing chiropractor that hasn't been asked about the possible link between stroke and adjustments. Why? It's believed that overzealous neurologists may be a primary factor. Historically, they have produced a majority of the case reports which attempt to "prove" an adjustment caused a stroke. However, these case reports are highly subjective, have never been able to prove causation, and contain none of the data needed to show a link between the adjustment and the stroke.

I don't believe it's because neurologists don't like chiropractors, but these case reports (which are extremely rare) are very sensational and often are picked up by news organizations and discussed as if it was a randomized clinical trial.

Previous research has shown that the probability of a stroke is the same if you see a chiropractor or a primary care doctor. As such, there's no established causation between cervical spine manipulation and an increased risk of a cervical artery dissection.

Here are a few key findings from this paper:

"The World Health Organization regards manual mobilization and or spinal manipulative treatment conducted by chiropractors to be a safe and effective treatment with few mild transient effects."

"several extensive cohort studies and meta-analysis have found no excess risk of CAD, resulting in secondary ischemic stroke for chiropractics empty compared to primary care follow up."

"History taking, especially regarding the time of symptom onset is the single most important factor for detecting subtle symptoms of a CAD."

As we continue to understand more about identifying a potential cervical artery dissection, it seems as though a thorough history is critical.

Chiropractors, primary care doctors, and orthopedic specialists all learn a variety of orthopedic tests to be used as a screening tool for CAD. Unfortunately, these orthopedic tests are not very reliable or sensitive. The latest literature indicates that using history taking assessment tool may be a much better option than these antiquated tests to determine CAD.

The assessment begins with classifying environmental risks and inherited risks. A few examples of environmental risks would be a recent acute infection, vitamin deficiency, low body mass index, low cholesterol, or smoking. Examples of inherited risks are a medical history of arterial anomalies, fibromuscular dysplasia, connective tissue disorders, etc.

This assessment strategy is a fantastic tool because it can be used as a step by step guide to identify patients at risk and make better medical decisions.

Click here to see the paper on PubMed and access the entire assessment strategy

We highlighted this research for members of The Evidence Based Chiropractor as their research brief in April. Our docs use it as a way to build trust, build relationships, and build referral network with other healthcare providers in their community.

Get a FREE Chiropractic & Stroke Research Brief

One of the most significant concerns that many medical doctors have with chiropractic revolves around safety. You can overcome this friction through education and outreach. That's why I'd encourage you to become a member of The Evidence Based Chiropractor. We focus on bridging the gap and helping you build referral relationships.

The Ultimate Chiropractic Email Guide [with 2 free newsletter templates]

Let's get real. Email is a necessity in your practice.

Not sure about that?

Is there anything else that allows you to press a single button and deliver thousands of personalized messages to someone which stimulate referrals, build trust/rapport, and increase retention?

Didn't think so.

Most chiropractors attempting to market their practice

To use email to market your practice effectively there are three campaigns or sequences that you need to have in your practice.

You may already be thinking- these tools are complex.

• Do I use MailChimp or Constant Contact? (spoiler alert: NEITHER)

• What's automation?

• How do I create the content?

These exact questions are the stumbling blocks for a lot of chiropractors (so you’re not alone). Historically, email tools and systems are somewhat complicated. If you don't come from a tech/entrepreneur or marketing background, email software can seem confusing.

I understand where you're coming from. By spending tons of time and money at conferences around the world, I was able to discover how to make the tools simple and adapt it perfectly for a chiropractic practice like yours.

Over the past eight years, I've sent millions (literally) of emails between The Smart Chiropractor, ChiroEmails, The Evidence Based Chiropractor, and my private practice.

After sending all those email's, I have discovered and learned a predictable and great way to build a business.

To get started, let’s take a look at the anatomy of a successful email campaign because regardless if you’re using email for on-boarding, re-activation, or events there are a few critical elements you should be aware of. While some of these elements may seem obvious, they are routinely not executed on which can results in low open rates, click through rates and poor engagement.

3 Keys of a Successful Chiropractic Email Campaign

1. Have a super compelling subject/headline

2. Deliver engagement, entertainment, and education

3. Craft a solid call to action

#1- Have a super compelling headline

A compelling headline doesn’t (and shouldn’t) be sensational or cheesy. But, it does need to speak to the pain points or interest of your reader. For instance, an example of a great headline would be, “How to Find Lasting Relief from Disc Herniations”...

That's pretty compelling! Your reader probably doesn’t want short term relief right. They want lasting relief. And that intrigue, the potential benefit, will make it much more likely they will open the email then if the headline just said, “Disc Herniations.”

The goal of these subject line or the headline is straightforward. The singular goal is to get the person to open the email.

Get a FREE Email Newsletter Template Here

#2: Deliver engagement, entertainment, and education

Key point number is direct addresses the “copy” or body of your email. Your goal is to deliver engaging, entertaining, and educational information.

The body of your email is an excellent place to showcase the science of what you do as a chiropractor. It's a unique opportunity to showcase all the benefits that they may receive by coming into your practice.

You may choose to have a short paragraph as with do with The Smart Chiropractor content powered by ChiroEmails which explains the bottom line, why it matters, and the next steps they can take. A great email usually isn’t more than 250-500 words- this is NOT the place to start composing the next great American novel. And, if you happen to have an in-depth topic, you can always ‘tease” it with a few hundred words in the email and then link back to the whole long-form piece on your website which drives additional traffic and helps with SEO.

Get Your FREE On-Boarding Email

#3: Craft a solid call to action

The third key of a successful email campaign is your call to action. In marketing, a “call to action” means the next steps you would like the reader to take. A call to action does NOT need to be a coupon code or deep discount of your services. Having a sale or discounting your care is not the same as having a call to action. Remember, your emails should constantly be proving education, engagement, and entertainment. By creating a situation where your reader knows, trusts, and likes you-you will be in a position to offer your services without having to resort to deep discount and coupons. Your goal is to create such an experience that they are ready and will to take the next step.

So what are some examples of an excellent call to action for a chiropractic email?

Your call to action could be as simple as asking your reader to connect with you on Facebook for daily health tips. If you’ve just started a Youtube Channel, you could also encourage them to subscribe to the channel to never miss your weekly Research That Matters TV episode highlighting the latest healthcare research and why it matters to them. Just because your call to action may be subtle does not mean it won’t be effective.

As you can see, your call to action is an excellent opportunity to drive your readers to other platforms and increase your engagement there. But don’t be afraid to ask for a call either. You may use something like, “if you’ve suffered from (condition outlined in email) then give us a call today to get on the road to relief.” A solid call to action can ignite patient re-activations, stimulate engagement, and help people feel closer to your office.

Now that you know the three keys to attract more new patients with email let's break down a little bit of the technical stuff and make it easy for you to get started.

What exactly is a campaign or automation?

A campaign or automation is when you upload the patient's email address one time, and then a series of emails go out over time- automatically. It could be a specific series of condition-based emails, an onboarding sequence, or a long term nurture campaign — either way, the system does all the heavy lifting. You set the email once- and place it on cruise control after that! In theory, you could have a patient get hundreds, or even thousands of emails over the years with you only having to press a single button. Now, that's the kind of efficiency I can get behind!

Let's dive into the three campaigns that are crucial for your practice.

I’m going to open up the ChiroEmails playbook for you.

The first email campaign mirrors the first step a patient takes in your office- onboarding.

The 3 Chiropractic Email Campaigns You Need in Your Practice Now!

1. The On-Boarding Chiropractic Email Sequence

An engaging onboarding campaign will contain 5-7 emails over the first 10-14 days after the first visit a patient has in your practice. This is THE most crucial time to reduce friction, establish trust, and start getting results.

You probably do a great job getting results, but most docs struggle with establishing trust and reducing friction.

Here are a few of the key topics we focus on with our ChiroEmails onboarding sequence that has been super successful.

• Welcome to the practice

• Addressing frequently asked questions

• Reinforcing your care plan

• Providing Social proof and testimonials

• Obtaining referrals and testimonials

• and more…

Essentially the goal of the onboarding campaign is to reduce friction. Friction and confusion during the first week or two of a patients time in your practice is the top reason for patient noncompliance, no shows, and dropouts.

You need to be proactive in helping people understand why they're in your practice and how can you help them. An excellent onboarding sequence accomplishes, and that is what we build out a complete onboarding sequence in ChiroEmails, and I'd suggest you do the same.

Get Your FREE On-Boarding Email

#2. The Reactivation (aka Newsletter) Chiropractic Email Sequence

The second sequence that you have to have is a reactivation, drip, or nurture campaign.

Is your head spinning?

Let’s break it down and make it easy.

So what do I mean by that I mean long term drip or nurture?

A reactivation, drip or nurture sequence all mean the same thing to me. They are all examples of an email sequence that reaches out to your patient list one time per week. For example, one week your subject may be, “Is the pain in my arm coming from my neck?”, the next one might be “How to find lasting relief from a disc herniation.”

By sending weekly emails with educational, engaging, and entertaining content, you will be able to stay top of mind with your patient base which is critical when building a pipeline of consistent reactivations from the people who already know, trust, and like you.

Our members of ChiroEmails have been hugely successful in stimulating reactivations using this approach. And the real beauty is that we build it all out for you. We write all the content. We build all the automation. We’ve seen docs with a list as small as 400 inactive patients get four to six reactivation per week based upon our carefully crafted Research That Matters reactivation campaign.

Get a FREE Email Newsletter Template Here

#3. The Chiropractic Event Email Sequence (Online/Offline)

The third automation you should have is based upon driving people to your online and offline events.

Every event you hold should have an invite sequence reaching out to your patients and inviting them to attend. We recommend a four email sequence- request (1 week before the event), reminder (2 days before the event), day of reminder (day of the event), and replay/follow up (the day after the event).

And don’t forget that your email list can help drive more people to engage with you on social media.

If your Facebook page isn't exactly rocking, and your engagement is low, you can encourage people from your email list to follow and engage.

Or perhaps 2,000 past patients and only 200 fans on Facebook. Something isn’t adding up! I’d be willing to bet 90% of those people had a great result in your practice. Email enables you to connect, engage, and rekindle your relationship with those people while helping boost your social media numbers (for example- by sending an excellent email that inspires them to like your Facebook pages based on your great call to action :) )

I hope that this blog post has shown you how important your email list. In my opinion, it’s your most valuable asset.

If you have any questions- shoot me a message here.

If you want to have a full service, done for your email system with a killer onboarding sequence, all of the weekly Research That Matters content build for you, and an event sequence that will drive more people to your online and offline events become a member of ChiroEmails here.