Finding Your Tribe- by The Evidence Based Chiropractor
Building a practice based on interdisciplinary referrals is one of the most affordable and effective ways to grow a practice. It does not happen overnight, and it takes consistency; but the results speak for themselves.
Some chiropractors may cringe when thinking about relationship building with Medical Doctors, while others may welcome the idea with open arms. One extremely important point regarding relationship building is that you should focus on the providers whom you resonate with! If you have a cash practice which only provides care for full families then I would encourage you to build relationships with pediatricians and OB/GYN's. Perhaps you have additional credentialing in sports chiropractic. It would be advantageous for you to reach out to sports medicine doctors and extremity specialists.
In my opinion, the most important component to building interdisciplinary referral relationships is to target and reach out to other practitioners that are in-line with your practice style. Just as there are all types of chiropractors, their are all types of MD's, DO's, PA's, OB's, etc. Finding your tribe, and the group of local practitioners you resonate with may take some time, but your practice and your friends and neighbors will benefit as you build those relationships.
-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.
