The Evidence Based Chiropractor Blog
Hundreds of chiropractic marketing and research articles to help you grow.
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Pediatrician Referring to a Chiropractor?
A mother and father arrive with their young child for his one month check up with their pediatrician. During the visit they mention the young boy is not opening his jaw all the way, has limited neck motion, and while gaining adequate weight, the feedings are quite uncomfortable for mom due to the lack of jaw extension. The pediatrician picks up the phone, calls his chiropractic colleague and refers the young boy for a chiropractic evaluation. Does this seem like fantasy? Well, this exact situation played out in my office just this week. And it is due to the relationships that can be built using a systematic approach, like those of The Evidence Based Chiropractor.
While most of the research provided by The Evidence Based Chiropractor is not pediatric specific, it is still extremely valuable to distribute this literature to your local pediatricians (assuming you are interested in seeing children in your practice). The research positions you and your practice as one which is current, modern, up to date, and a trusty worthy source of health care for your community. Then by using additional tools such as those outlined in The MD Meeting Report, you can establish the personal rapport necessary to facilitate these referrals.
I don’t know about you, but the idea that my local pediatricians will “stand up” and directly refer patients to my office gets me really excited. This is not about “seeking the approval” of local MD’s, but rather working in collaboration and gaining exposure to patients whom may have not made it to your office on their own. After all, less than 12% of the population visits chiropractic offices. When other physicians in my community directly refer to my office I take pride in exposing their patients to our wonderful profession. Join us, and utilize our elegant and effective service designed to facilitate these types of referrals.
The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together
SPINE Recommending Maintenance Adjustments for Prevention?
In what may become a "landmark" study in research related to the practice of chiropractic, SPINE Journal emphatically recommends that maintenance (at a frequency of 2x month) adjustments to the lumbar spine may prevent future episodes of lumbar spine pain.
Pain (VAS Score) and disability (Oswestry) were reduced continually with the group receiving maintenance treatment. In conclusion they found that "we suggest that maintained SM is beneficial to patients with chronic nonspecific LBP particularly those who gain improvement after initial intensive manipulation to maintain the improved post-treatment pain and disability levels."
When powerful research such as this is produced for prescription medications, the pharm reps are banging down the door of every medical practitioner in country. However, aside from our promotion at The Evidence Based Chiropractor, I have not seen a single chiropractic organization mount a campaign which promotes this research to the public or to other medical providers.
Facebook, Google, Health Fairs, etc can all be good marketing for your practice. But do not neglect perhaps the most valuable outreach and referral generator of interdisciplinary referrals. We, as chiropractors, have an abundance of high quality research which needs to be promoted and not left dormant! This library of research will continue to build and it will be our task to make sure that others are aware of the value of our care.
If you do not have the time or desire to produce research briefs for other physicians in your community, then join us today.
Join us by January 31st to receive zip code exclusivity and a FREE 30 minute implementation call!
The study- http://www.ncbi.nlm.nih.gov/pubmed/21245790
The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together
Opportunities Abound. Many MD’s don’t know any chiropractors.
When I began reaching out, engaging, and meeting with medical doctors in my community I was shocked that many told me they didn’t know a single chiropractor. First, this indicated that they were not actively referring to any chiropractors because they did not have an ongoing professional relationship with anyone. Furthermore, even if they were not actively referring, when their patients requested to see a chiropractor, or asked for a referral, these doctors did not have anyone which they would recommend. I saw this as a huge opportunity for me, and now for you.
As I consistently engage and educate medical professionals through research, my goal is to build an active referral relationship. However, even if the physician is not actively referring, it is imperative for me to position myself as their leading candidate when their patients request a chiropractor. These two factors make it a “no-brainer” to build relationships with the other physicians in my community. My experience has led me to the discovery that relationship building through research is the most effective and affordable way to procure these referrals. What if a consistent stream of new patient referrals was waiting on table and all you need to do is begin building a relationship? I want to help you build your referral base through research. Contact me to get started today. Affordable and effective relationship building starting at $25 per month.
The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us and lets grow chiropractic together.
Want Increase MD Referrals? Find out how The Evidence Based Chiropractor can help!
-The Evidence Based Chiropractor is the fast growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.
-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.
Regardless of Your Practice Style, Interdisciplinary Marketing is Essential
-The Evidence Based Chiropractor is the fast growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.
Regardless of YOUR Practice Style, Interdisciplinary Marketing is Essential
Do you have a family practice? Are you focused on personal injury? Is a pediatric practice your passion? Are athletes constantly coming in for care?
The great thing about outreach and marketing to medical doctors through research is that you can practice in nearly any style and still create powerful and effective marketing materials. The key is to match your physician list to your practice style. Below you will see some common examples-
Your Practice Your Physician List
Pediatrics Pediatrician
Personal Injury Primary Care/Internal Medicine
Athletics Primary Care/Extremity Specialists
Pregnancy Ob/Gyn, Midwife’s, Doula’s
General Practice Primary Care/Family Doctor
Neuropathy Neurologist
Of course, you will have some overlap and I would recommend having diversity in your list. One of the great advantages to practicing as a chiropractor is that we are extremely effective and well-developed in treating a variety of patient types. This gives us a lot of flexibility in creating our own practice niche, and then building relationships with other health professionals to develop our niche. Marketing through research is one of the most affordable and effective ways to build trust, credibility, and begin building the relationships that will translate into referrals. If you are not already consistently reaching out to your local niche of community specialists then please contact me to get started right away. I offer the best and perhaps only service designed and implemented explicitly for the purpose of building interdisciplinary referrals. Let’s build your practice together.
-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.