The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 7/21/14 Jeff Langmaid 7/21/14

Finding Your Tribe- by The Evidence Based Chiropractor

Building a practice based on interdisciplinary referrals is one of the most affordable and effective ways to grow a practice. It does not happen overnight, and it takes consistency; but the results speak for themselves.

Some chiropractors may cringe when thinking about relationship building with Medical Doctors, while others may welcome the idea with open arms. One extremely important point regarding relationship building is that you should focus on the providers whom you resonate with! If you have a cash practice which only provides care for full families then I would encourage you to build relationships with pediatricians and OB/GYN's. Perhaps you have additional credentialing in sports chiropractic. It would be advantageous for you to reach out to sports medicine doctors and extremity specialists.

In my opinion, the most important component to building interdisciplinary referral relationships is to target and reach out to other practitioners that are in-line with your practice style. Just as there are all types of chiropractors, their are all types of MD's, DO's, PA's, OB's, etc. Finding your tribe, and the group of local practitioners you resonate with may take some time, but your practice and your friends and neighbors will benefit as you build those relationships.

-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 7/10/14 Jeff Langmaid 7/10/14

Beautiful Chiropractic Posters- by The Evidence Based Chiropractor

Are you walls filled with iceberg posters and graphics which looks like they were developed in 1970?

A few months ago we released our first series of chiropractic posters. These have been an absolute hit and I have literally sent posters to chiropractors around the world. Perhaps your office needs some updating, maybe your adjusting rooms or reception areas need a refresh, or you are tired of your old posters and want to exude some elegance; if these statements resonate with you then I suggest taking a look at our print set. Tools for the modern chiropractor. Brought to you by The Evidence Based Chiropractor. Upgrade your office today!

Jeff Langmaid 7/9/14 Jeff Langmaid 7/9/14

Positioning- The Secret Sauce of Success. by The Evidence Based Chiropractor

Marketing guru's such as John Carlton teach 3 kinds of positioning. Positioning your practice appropriately within your local community is perhaps the best long term path to success. There are great, actionable, lessons that can be learned from each type of positioning.

1- The first type of positioning is establishing your "eye level". In retail, this means literally having your product at eye level. It is the best and most direct indicator of sales. Relating this to interdisciplinary relationships; we should have our practice at "eye level" of other physicians in the community. We should be engaging them on a consistent basis through Case Notes, Monthly Research Briefs, and occasional meetings. This keeps your practice at "eye level" and not hidden on the back of the shelf!

2- Second is where your "ad" appears in magazines and publications. Ad agencies long ago learned to charge a premium for the first dozen pages of advertising in their publications. Of course this is because while 90% of readers will look through the first dozen pages; not even 10% will make it to the end of the publication. Our lesson to be learned from this is to keep our communication short and poignant. Physicians are not going to read 10 page research papers, or 15 page case notes forms. Quite simply, it is important to provide one page updates that grab their attention.

3. How you position your service in the "readers" mind. This is perhaps the most obvious with how it relates to your practice. Does your practice exude professionalism? Do people in the community know that your office works with (not against) other physicians in town? Have you positioned your office as the only logical choice for primary care physicians to make chiropractic referrals?

As you can see, how we position our office will make a huge difference in our success not only with interdisciplinary referrals, but also with our friends and neighbors.

Jeff Langmaid 7/7/14 Jeff Langmaid 7/7/14

The Evidence Based Chiropractor Launches a "Student Program"

Today I am proud to announce the launch of our "Student Program". Chiropractic students are taught the art, science, and philosophy of conservative spine care through a variety of fine institutions around the world. However, many are unpleasantly surprised to learn that they do not know how to build a business once they begin their professional career. Reaching out to other physicians in their community and building referral relationships is perhaps the most effective, elegant, and affordable way to build a practice. The new Student Program at The Evidence Based Chiropractor is designed to provide students with many of the same features offered in our flagship membership as well as additional content made exclusivity for soon-to-be chiropractors. It is available now, for free, to all Chiropractic Students.

The "Student Program" features-

White Labeled Monthly MD Research Brief's

Building Your Brand - A Guide to Start Your Practice

The 5 Secrets to MD Referrals Report

The MD Meeting Report

and access to my Monthly Student Conference Call!

Learn more and join HERE.

Jeff Langmaid 6/26/14 Jeff Langmaid 6/26/14

Maintenance Adjustments for Prevention Recommended by SPINE Journal- by The Evidence Based Chiropractor

A potentially earth-shattering study relating to the practice of chiropractic was released last year and you may not have heard about it...until now. SPINE Journal emphatically stated that maintenance (at a frequency of 2x month) adjustments to the lumbar spine may prevent future episodes of lumbar spine pain.

Pain (VAS Score) and disability (Oswestry) scores were significantly reduced with the group receiving maintenance treatment. In their own words, "we suggest that maintained SM is beneficial to patients with chronic nonspecific LBP, particularly those who gain improvement after initial intensive manipulation to maintain the improved post-treatment pain and disability levels."

When powerful research such as this is produced for prescription medications, the pharm reps are banging down the door of every medical practitioner in the country. However, aside from our promotion at The Evidence Based Chiropractor, I have not seen a single chiropractic organization mount a campaign which promotes this research to other medical providers.

As chiropractors, we have an abundance of high-quality research which needs to be promoted and not left dormant! This library of research will continue to build and it will be our task to make sure that others are aware of the value of our care.

We have assisted hundreds of chiropractors (just like you) around the globe build referral relationships with other physicians. Dr. Langmaid literally wrote the book on interdisciplinary referrals ("Marketing Chiropractic to Medical Doctors" is available worldwide on iBooks). We are the unrivaled leaders in interdisciplinary outreach and marketing for a reason.

Join us by the end of the month to receive zip code exclusivity and a FREE 30 minute implementation call!

The study- http://www.ncbi.nlm.nih.gov/pubmed/21245790

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world. Our service is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.