The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 7/29/14 Jeff Langmaid 7/29/14

Low Back Pain: Tylenol is No Better Than Placebo - by The Evidence Based Chiropractor

A new research study from the Lancet has shown Tylenol, or more specifically the active ingredient paracetamol, to provide no added relief when compared to placebo for acute low back pain. The study is a double-blinded, randomized-controlled trial, which is one of the highest classes of research.

For many people with acute low back pain; Tylenol is one of the first recommendations from their Primary Care Physician. This study finds that we should question the universal endorsement of paracetamol. Did you know that previous research studies have found chiropractic care to be one of the most safe and effective treatment options available for acute low back pain? Often, primary care providers unfortunately rely on the status quo, which is this case would be the prescription or recommendation of paracetamol for acute low back pain. However, evidence based guidelines indicate that chiropractic care may be a superior option.

-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. The service, founded and run by Dr. Jeff Langmaid, is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 7/25/14 Jeff Langmaid 7/25/14

Referral Patterns of Primary Care Physicians and Chiropractors- by The Evidence Based Chiropractor

Our July 2014 MD Research Brief is set to look at a piece of research from BioMed Central titled, "Referral Patterns and Attitudes of Primary Care Physicians towards Chiropractors". This should be considered essential reading for any chiropractor looking to establish interdisciplinary referral relationships.

In short, they found that "87% of MD's reported that their patients had asked them for information about chiropractic, and clause to 75% of PCP's have patients who have requested a referral to a chiropractor". This is great information. We can concluded that nearly every (over three-quarters) of PCP's have patients interested in chiropractic care. However, they also found that "only 24% of DO's and 29% of MD's had themselves formally referral a patient to a chiropractor". This is a huge opportunity. Patients are asking about chiropractic care and their PCP's are making scant referrals. By building the relationships with these physicians and showcasing the efficacy, safety, and satisfaction associated with chiropractic care, you can position yourself as their first referral choice. Our friends and neighbors are counting on us. We provide one of the best conservative care options in the history of healthcare!

Jeff Langmaid 7/21/14 Jeff Langmaid 7/21/14

Finding Your Tribe- by The Evidence Based Chiropractor

Building a practice based on interdisciplinary referrals is one of the most affordable and effective ways to grow a practice. It does not happen overnight, and it takes consistency; but the results speak for themselves.

Some chiropractors may cringe when thinking about relationship building with Medical Doctors, while others may welcome the idea with open arms. One extremely important point regarding relationship building is that you should focus on the providers whom you resonate with! If you have a cash practice which only provides care for full families then I would encourage you to build relationships with pediatricians and OB/GYN's. Perhaps you have additional credentialing in sports chiropractic. It would be advantageous for you to reach out to sports medicine doctors and extremity specialists.

In my opinion, the most important component to building interdisciplinary referral relationships is to target and reach out to other practitioners that are in-line with your practice style. Just as there are all types of chiropractors, their are all types of MD's, DO's, PA's, OB's, etc. Finding your tribe, and the group of local practitioners you resonate with may take some time, but your practice and your friends and neighbors will benefit as you build those relationships.

Jeff Langmaid 7/10/14 Jeff Langmaid 7/10/14

Beautiful Chiropractic Posters- by The Evidence Based Chiropractor

Are you walls filled with iceberg posters and graphics which looks like they were developed in 1970?

A few months ago we released our first series of chiropractic posters. These have been an absolute hit and I have literally sent posters to chiropractors around the world. Perhaps your office needs some updating, maybe your adjusting rooms or reception areas need a refresh, or you are tired of your old posters and want to exude some elegance; if these statements resonate with you then I suggest taking a look at our print set. Tools for the modern chiropractor. Brought to you by The Evidence Based Chiropractor. Upgrade your office today!

Jeff Langmaid 7/9/14 Jeff Langmaid 7/9/14

Positioning- The Secret Sauce of Success. by The Evidence Based Chiropractor

Marketing guru's such as John Carlton teach 3 kinds of positioning. Positioning your practice appropriately within your local community is perhaps the best long term path to success. There are great, actionable, lessons that can be learned from each type of positioning.

1- The first type of positioning is establishing your "eye level". In retail, this means literally having your product at eye level. It is the best and most direct indicator of sales. Relating this to interdisciplinary relationships; we should have our practice at "eye level" of other physicians in the community. We should be engaging them on a consistent basis through Case Notes, Monthly Research Briefs, and occasional meetings. This keeps your practice at "eye level" and not hidden on the back of the shelf!

2- Second is where your "ad" appears in magazines and publications. Ad agencies long ago learned to charge a premium for the first dozen pages of advertising in their publications. Of course this is because while 90% of readers will look through the first dozen pages; not even 10% will make it to the end of the publication. Our lesson to be learned from this is to keep our communication short and poignant. Physicians are not going to read 10 page research papers, or 15 page case notes forms. Quite simply, it is important to provide one page updates that grab their attention.

3. How you position your service in the "readers" mind. This is perhaps the most obvious with how it relates to your practice. Does your practice exude professionalism? Do people in the community know that your office works with (not against) other physicians in town? Have you positioned your office as the only logical choice for primary care physicians to make chiropractic referrals?

As you can see, how we position our office will make a huge difference in our success not only with interdisciplinary referrals, but also with our friends and neighbors.