The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 9/16/14 Jeff Langmaid 9/16/14

Chiropractic Care Reduces Radicular Back Pain- by The Evidence Based Chiropractor

Earlier today MedPage Today released an article which highlighted a piece of new research from the Annals of Internal Medicine. This research showed that chiropractic care (with exercise and advice) reduced back-related leg pain (radicular pain) more than exercise and advice alone at 12 weeks. At 1 year the patients experienced more global improvement, higher satisfaction, and lower medication use.

According to the report from MedPage, "Prior to this study, SMT was considered a viable treatment option of what is known as 'uncomplicated low back pain,' which is low back pain without radiating pain to the leg," authors Bronfort and Roni Evans, DC, PhD, at the University of Minnesota in Minneapolis, wrote in an email toMedPage Today.

"This study shows that for patients without progressive neurological deficits and serious identifiable causes (e.g., spinal fracture, etc.) SMT, coupled with home exercise and advice, may be helpful, and should be considered," they added."

The Evidence Based Chiropractor will be fast-tracking this research study to be included in an upcoming Monthly MD Research Brief.

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world. Our service is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 9/9/14 Jeff Langmaid 9/9/14

Highlighting the Adjustment- by The Evidence Based Chiropractor

Highlighting the adjustment is a foundational aspect of The Evidence Based Chiropractor. Journals such as SPINE, the British Medical Journal, JMPT, the Annals of Internal Medicine, etc. have all produced research in support of the chiropractic adjustment. Chiropractic is a distinct and unique health care profession which, in my opinion, needs nothing "added" to it. However, we are in dire need of increasing our market utilization by highlighting our primary advantage... the chiropractic adjustment.

Chiropractors in the past could not actively promote the adjustment due to a lack of research. Throughout the years this may have contributed to our desire to include other modalities in our offices'. However, now we have a deep and vast base of research which we can draw from and promote. In a previous post I broke down the numbers and estimated that implementation of a interdisciplinary outreach system should be able to be accomplished with roughly a hour of staff time per month. The Evidence Based Chiropractor was founded to help facilitate this process, increasing our market utilization and ultimately creating more opportunities for chiropractors to practice worldwide. And, it is all done in an effort to honor the act of the chiropractic adjustment.

-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. We are dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 9/4/14 Jeff Langmaid 9/4/14

Lessons from a Team - by The Evidence Based Chiropractor

Many chiropractors look at a cabinet of files (electronic or paper) and consider "their" patients. Not surprisingly, many medical doctors also look at a stack of files and consider the individuals as "their" patients. While semantically there is nothing wrong with this; I suggest that by altering our perspective we can achieve far greater success and influence. What happens when the MD and DC begin to consider "our" patients. By emphasizing co-management (which is the truth) we are able to sublety change perspectives and serve far more friends and neighbors.

Jeff Langmaid 8/28/14 Jeff Langmaid 8/28/14

Marketing to MD's: Is it worth it? - by The Evidence Based Chiropractor

Marketing a Chiropractic practice can be an interesting adventure. Every day it seems as though a new marketing "breakthrough" has occurred which promises success beyond our wildest dreams. Unfortunately, as many chiropractors can attest, these schemes are usually short lived at best, and stretch the boundaries of legality at worst.

Building interdisciplinary referral relationships is perhaps one of the most fiscally responsible forms of outreach which also has the ability to produce seriously long term results. Once a local physician begins referring to your office (as long as you provide quality care), they should continue to refer for many years to come with little additional marketing expense.

For physicians new to interdisciplinary outreach, lets take a look at a sample ROI using The Evidence Based Chiropractor membership model-

Yearly Costs-

$357.00 - Membership to The Evidence Based Chiropractor

$294.00 - Postage to reach out to 50 Physicians Per Month for the Year

$150.00- Miscellaneous expense (envelopes, paper, ink)

$180.00- One Hour of Staff Time Per Month at $15.00 per hour

$981.00 Per Year All Included

Most Chiropractors have a case or patient value set at somewhere between $750-$1500 each. Using our current numbers, you would need to receive 1 MD Referral PER YEAR to break even using our system. Even just a single MD Referral each month would potentially generate between $8,019-$17,019 in additional income.

Perhaps more than numbers on a spreadsheet, providing chiropractic care for patients who would not have normally entered your office is the best reward of all.

Jeff Langmaid 8/27/14 Jeff Langmaid 8/27/14

MD Marketing for Introverted Chiropractors - by The Evidence Based Chiropractor

For many Chiropractors, especially those who have recently graduated, reaching out to Medical Doctors can seem like a daunting task. It can feel intimidating and overwhelming. But, by having a systematic approach and proper preparation, even the most introverted chiropractorscan succeed in building referral relationships.

Proper Preparation- The first thing to do is become familiar and comfortable with the landmark research regarding chiropractic care. Our members have access to the Top Chiropractic Research PDF in our Members section. Simply becoming familiar with a paper or two for each spinal region (headache/cervical spine, thoracic spine, lumbar spine) will provide you a good foundation of knowledge.

Systematic Approach- Members of The Evidence Based Chiropractor have a full, easy to implement system for their outreach. However, if you are not a member, then I would suggest creating a plan for outreach. In short, this would include creating a target list, verifying the list, making a "first touch", following up for a meeting, and subsequently reaching out with research and case notes.

When you have a systematic approach and prepare properly, the anxiety of reaching out fades away. There are no other practitioners more qualified to provide conservative care for the spine than Chiropractors. Continued research fully supports the safety and efficacy of the Chiropractic adjustment. The onus is on each of us to reach out and build referral relationships with other physicians in our community.