The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 10/1/14 Jeff Langmaid 10/1/14

50,000 Positive Chiropractic Messages- by The Evidence Based Chiropractor

This year we are on pace to send nearly 50,000 positive messages of outreach to physicians (MD's and DO's) worldwide through our members. Reaching out in an motivational, educational, and research-based fashion enables our members to build referral relationships. Are members are setting the foundation for next generation of chiropractors today. It is time for us to gain cultural authority. It does not mean we need to "add" to chiropractic, but rather highlight and promote the unbelievably safe, effective, and powerful chiropractic adjustment.

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world. Our service is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 9/30/14 Jeff Langmaid 9/30/14

Medical Attitudes Towards Chiropractic- by The Evidence Based Chiropractor

A new study in the Journal of Chiropractic Education examines the attitudes, knowledge, and perception of medical students towards chiropractic care. Not surprisingly, many of the medical students have had limited exposure to chiropractic. Their views and perceptions were based on hearsay and speculation as opposed to research and experience. A few of the key quotes include:

‘‘Just a lack of understanding of what a chiropractor does and the safety associated with it, are barriers to me, you know, when I’m practicing or referring someone to a chiropractor.’’

‘‘Showed us journal articles . . . this is the kind of evidence we were looking for, and she had presented this to us about safety and about patient satisfaction. I think those are 2 big topics for me that. . .maybe I can take this seriously, rather than just brushing it off, you know, as a service.’’

I am sure these quotes resonate with many of the members of The Evidence Based Chiropractor. My estimation is that roughly 50% of the physicians my members interact with have never met a chiropractor before. Unfortunately, chiropractic seems to be the best-kept health care secret of the last 200 years. However, we can built referral relationships with other physicians and drive increased utilization of chiropractic. By presenting research, answering questions, building rapport, and reaching out we can build the referral relationships which will not only grow our individual practices', but the profession as whole. In my opinion chiropractic needs nothing added to it; we simply need to highlight the wonderful safety and efficacy of the chiropractic adjustment.

Jeff Langmaid 9/16/14 Jeff Langmaid 9/16/14

Chiropractic Care Reduces Radicular Back Pain- by The Evidence Based Chiropractor

Earlier today MedPage Today released an article which highlighted a piece of new research from the Annals of Internal Medicine. This research showed that chiropractic care (with exercise and advice) reduced back-related leg pain (radicular pain) more than exercise and advice alone at 12 weeks. At 1 year the patients experienced more global improvement, higher satisfaction, and lower medication use.

According to the report from MedPage, "Prior to this study, SMT was considered a viable treatment option of what is known as 'uncomplicated low back pain,' which is low back pain without radiating pain to the leg," authors Bronfort and Roni Evans, DC, PhD, at the University of Minnesota in Minneapolis, wrote in an email toMedPage Today.

"This study shows that for patients without progressive neurological deficits and serious identifiable causes (e.g., spinal fracture, etc.) SMT, coupled with home exercise and advice, may be helpful, and should be considered," they added."

The Evidence Based Chiropractor will be fast-tracking this research study to be included in an upcoming Monthly MD Research Brief.

Jeff Langmaid 9/9/14 Jeff Langmaid 9/9/14

Highlighting the Adjustment- by The Evidence Based Chiropractor

Highlighting the adjustment is a foundational aspect of The Evidence Based Chiropractor. Journals such as SPINE, the British Medical Journal, JMPT, the Annals of Internal Medicine, etc. have all produced research in support of the chiropractic adjustment. Chiropractic is a distinct and unique health care profession which, in my opinion, needs nothing "added" to it. However, we are in dire need of increasing our market utilization by highlighting our primary advantage... the chiropractic adjustment.

Chiropractors in the past could not actively promote the adjustment due to a lack of research. Throughout the years this may have contributed to our desire to include other modalities in our offices'. However, now we have a deep and vast base of research which we can draw from and promote. In a previous post I broke down the numbers and estimated that implementation of a interdisciplinary outreach system should be able to be accomplished with roughly a hour of staff time per month. The Evidence Based Chiropractor was founded to help facilitate this process, increasing our market utilization and ultimately creating more opportunities for chiropractors to practice worldwide. And, it is all done in an effort to honor the act of the chiropractic adjustment.

-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. We are dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 9/4/14 Jeff Langmaid 9/4/14

Lessons from a Team - by The Evidence Based Chiropractor

Many chiropractors look at a cabinet of files (electronic or paper) and consider "their" patients. Not surprisingly, many medical doctors also look at a stack of files and consider the individuals as "their" patients. While semantically there is nothing wrong with this; I suggest that by altering our perspective we can achieve far greater success and influence. What happens when the MD and DC begin to consider "our" patients. By emphasizing co-management (which is the truth) we are able to sublety change perspectives and serve far more friends and neighbors.